What is a Meta Description?

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The meta description is an HTML tag, which looks like this in the HTML. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. Refer the below image of meta tags reflecting on Google SERP.
Characteristics of a good meta description
Characteristics of a good meta description

Characteristics of a good meta description

  • It should be around 135 to 160 characters.
  • It should be actionable, in an active voice.
  • It should include a call-to-action.
  • It could contain structured content.
  • It should match the content.
  • It should contain the focus keyword.
  • The meta description should be unique.

Refer Yoast for more.

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Published by Isak

I am Isak, founder of onlineguider.com. I love reading, writing, and sharing my skills and knowledge to all over the world using a modern digital platforms.