What is Search Engine Marketing (SEM)

Search Engine marketing (SEM)

Search Engine Marketing (SEM) is a form of internet marketing. the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as PPC (pay-per-click) or CPC (cost-per-click) marketing,  that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

The largest SEM vendors were Google AdWords and Bing Ads (Yahoo! Search Marketing and Microsoft adCenter combined.) SEM was growing much faster than traditional advertising and even other channels of online marketing.

Successful search engine advertising campaigns depend on five main factors:

  • Keyword selection
  • Bid price
  • Ad copy
  • Ad distribution
  • Effective landing pages

Easy to understand about SEO & SEM Difference look at the below images:

6 Replies to “What is Search Engine Marketing (SEM)”

  1. I am the regular reader of your blog. Search engine marketing is an efficient way to get much traffic in less time period. Internet Marketing Company having solution for better ranking in search engine. nice post.

Comments are closed.