Tag Archive SEM

How Best Local SEO Company Can Help to Find Customers Locally

There are always going to be ways that the best local SEO Services can help you with everything that you need. Not only can they help you with ensuring that all of your keywords are area specific, but they can also help you with other things. They can assist you with taking care of any negative reviews or even through managing various accounts. Here are a ways that they can help you with bringing in more client’s that are near you.

Best Local SEO Company Can Help to Find Customers Locally

Best Local SEO Company Can Help to Find Customers Locally

How Experts Can Help

You should be aware of what the experts can help you with. There is plenty they can assist you with if you know what you need, such as:

  • Area specific keywords

One of the top ways that you can bring in more customers from nearby is to use keywords that are for the local area. They would know the top ones that would work like the landmarks, phone number, area code, zip code, city name and much more.

  • Experience 

They would also have the necessary experience that can help them to come up with the right strategies that would work. This could mean  combination of different methods like blog posts, local directories and more.

  • Use of local directories 

They can also help you to realize why you would want to be using the local directories that are popular. This is one of the top ways that people are using to search for new locations to visit. You should make sure you are claiming your business and that you have all of the information updated.

  • Optimized website 

Having your website optimized is also something that the experts can help you with. This would mean that they can check all of the content that is there as well as the keywords and let you know what needs to change.

  • Social media 

This is something that you might not think of but they can help you with this as well. They can ensure that you have profiles on here so that potential customers can see you and check out your reviews and comments.

It is important that you are hiring the right experts to assist you with all of your search engine optimization needs. They can make sure that everything is taken care of so that you can focus on all the other areas of your business that you are in charge of and that you have experience in.

You should always ensure that you are hiring the best SEO companies to assist you with this work. They would know what should be done and the top methods to get it all done, including how to make sure your website is the best. They can also help you when it comes to your keywords and even the content so you have what you need. This is what they do for work, so why not allow them to take this load on so that you can focus on areas that need your direct attention or detailed instructions?

Rank Your Site 1st On Google By Doing Less Effort

If you have got a new site, one of your first enormous concerns will be getting it indexed and listed in the search engines. Particularly in Google. I hear frequently from site proprietors who are concerned on the grounds that their site hasn’t shown up in Google yet. You can hear the frenzy in their voice and, to be perfectly honest, I don’t blame them.

Rank Your Site 1st On Google By Doing Less Effort | Online Guider

Rank Your Site 1st On Google By Doing Less Effort | Online Guider

So, how would you get indexed rapidly in Google? Most importantly, I would propose not submitting your site through Google’s submission page. That would appear the most intelligent activity, yet you’re really backing things off, trust it or not. Some have detailed it taking a week or longer before they begin seeing their listing come up.

Private Blog Network

A Private Blog Network (PBN) is the absolute most incredible approach to rank your sites in cheap seo services London, regardless of the competition, in 30 days or less.  A Private Blog Network (PBN) is a network of legitimate websites used to fabricate connects to your cash website(s) to rank higher in the Google search engine. A cash site is the site you mean on positioning i.e. the one that really profits. This can likewise allude to a customer’s site.

Use of Backlinks

Possibly you are catching wind of PBN’s for the first time, or perhaps think about them, yet never given them a shot since you’ve been persuaded that. Backlinks are links that are coordinated towards your website. Additionally knows as Inbound links (IBL’s). The quantity of backlinks means that the fame or significance of that site. At the point when web indexes ascertain the pertinence of a website to a catchphrase, they think about the quantity of quality inbound connects to that webpage.

My essential weapon for top ranks has been expert themed private blog networks. I’ve been building these for quite a long time. If you need to rank quick and rank long haul – you require high expert themed significant connections. There is no better source to acquire these sort of connections than figuring out how to legitimately build an control your own.

I’ve seen sites go from no place to top 3 – all from the connection control these awful young men can send. If you need to rank in 2018 and past, private blog systems worked in the correct way are definitely the best approach.

Use of Citation Flow

Citation flow is various anticipating how compelling a URL may be founded on what number of destinations connected to it. Trust Flow is a number foreseeing how reliable a page depends on how dependable destinations will, in general, connect to trustworthy neighbors.

Backlinks, in general, are links from different sites pointing towards your site. They can be another area, blog or any specific article or another type of content. There are two distinct kinds of backlinks to be specific, external and internal backlinks with each sort of having their very own significance and advantages.

Effective Strategies to Improve Your Content Writing

Doing content writing for a couple of years and read hundreds of books (including a Game of Throne by the way), I still think that my writing sucks at times.

I’ve avoided adverbs at all cost, following Stephen King’s writing tips. I know the difference between your and you’re. I don’t try to be a wordsmith.

But hey – being a good writer doesn’t mean you have to have the best grammar. That’s only part of the entire package. Good writing command attention. It convinces readers to take immediate action. It closes a sale.

Below are some useful strategies to improve your content writing. Enjoy!

Strategies to Improve Your Content Writing

# Write Good Headlines

Why should you write good headlines for your blog post? The answer is obvious – it’s the very first thing people see before anything else!

Sadly, not everyone makes time to craft good headlines. Headlines shouldn’t only be an afterthought. In fact, you’re encouraged to reread your headlines and make the necessary changes even before they go live.

Below are some headline writing tips to take note of:

  • Start with numbers – Have you noticed that people are more drawn to list posts? It has been shown that the human eye is naturally attracted to numbers beside the text. With list posts, readers also know what to expect from your blog post.
  • Add a bracketed clarification – Again, it is important to always set clear expectations. According to a study, headlines that include brackets to clarify the type of content you have gets you a 38% better performance.
  • Use relevant images – Featured images complement headlines. They make headlines stronger or weaker. Most of the time, a great accompanying image is a reason why people proceed to click a blog post. Remember that your featured image should have a good quality and be also able to establish a clear connection to the headline.

# Always search for new ideas

To ensure that you never run out of interesting topics to write about, always stay in research mode. Don’t make research exclusive to writing sessions.

If you look for topics at the last minute, you won’t be able to come up with the best ones.

Ask your Facebook fans – Engage with your audience on your Facebook page by posting a status update in which you ask them the things they want to know more about. The answer you receive can be your source of information. By asking your social media followers what they like, you’ll be able to provide a blog post they will value for sure!

Check out other blogs in your industry – During your free time, visit other relevant blogs in your niche. They can be a great source of information. Try to see which of these posts are popular and get the most engagement – plenty of likes, shares, and comments. If these topics worked for them, they’ll work for you as well. Write similar topics.

Use a headline generator – Aside from helping you craft headlines, headline generators give you amazing ideas to write about based on keywords that you enter.

Since you’ll be staying in a research mode most of the time, make sure to write your ideas down as soon as they pop out. Keep them in a single file or spreadsheet. You can use Dropbox, Evernote or Wunderlist.

# Have your own unique blogging voice

When you’re new to blogging, it’s easy to get distracted with all the “better” posts that you see.

Sometimes, you can’t help but feel envious that these experienced bloggers have already built a very personal connection with their audience. And here you are, sitting alone in one corner trying to find your own voice.

Believe me, finding one’s writing voice is a huge struggle for many writers. However, being able to finally find your unique style sets you apart from your competition. You’ll be able to connect with readers who appreciate you for how you write.

To develop your own blogging voice, do the following:

Enjoy the process of writing – If writing a piece of content feels like work, it means that you’re not being yourself as a writer. I used to write for someone in 2016 and the experience was a real struggle because there were so many rules which to me, didn’t make sense! That result in terrible content writing. I always wanted to bang my head up against the wall.

Think about your ideal reader – Who is your ideal reader? Imagine him – his interests, personality or temperament, educational attainment, and attention span. Whenever you write content for your blog, remember your ideal reader. Write solely for him.

# Don’t fight it.

Writer’s block. Every writer’s worst enemy. This usually happens for several reasons – You expect everything to be perfect. You are so detailed oriented. You are stressed.

No matter the reason, don’t be afraid to leave your desk and take a well-deserved break. Staring at a blank screen for hours and waiting for some creative inspiration won’t help.

Here are some things you should do:

  • Go out for a walk.
  • Take a power nap.
  • Exercise. Sweat it out.
  • Stop worrying about everything.
  • Get rid of distractions.
  • Read motivational quotes.
  • Have a coffee break.

Final Thoughts

The best bloggers didn’t start out as expert writers. Successful content writing takes practice and dedication.

If you’re writing so you can make money, put your reader’s interest in mind. Tell stories to keep them engaged.

Just keep on writing!

Search Engine Position Checker Tool – SERP Online

When an organization is working on SEO & PPC strategies they are mainly focusing on their keywords to be ranked on Search Engine Result Page. This will generate customers visit their website and generate online leads.

This post will be talking about the Search Engine Position Checker Tool (SERP Checker) online. As we know there are plenty of tools available in online. The lists of top SERP position checker tools have been listed here.

What is Search Engine Position Checker Tool?

When someone type a query on search engines like Google, Yahoo, MSN and etc. As per the Search engine algorithm, search engines will fetch data from the server and will display the exact match the content which is 99% matching for the query as per the user interests and visited sites history.

SEM Rush

SEM Rush - Keyword ranking tool

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. SEMrush is professional software that is easy to use, and you can try it for a couple of weeks for free before deciding whether you want to subscribe.

Ahrefs

ahrefs rank checker

Ahrefs is a toolset for SEO and marketing. We have tools for back link research, organic traffic research, keyword research, content marketing & more. This one is loaded with tons of great features. It automatically detects what keyword your website is ranking for & you can specify ranking based on country.

Google Rank Checker

Google Rank Checker Tool

Google Rank Checker is an excellent free online utility which helps users track keyword positioning in Google search engine results. In order to use this service, simply put in the keyword you want to search along with the domain name, and it will show you the position of that specific keyword in Google.

SERPs Keyword Rank Checker

SERPs rank checker

SERPs’ Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, for any keyword or phrase, and allows you to tailor your results by domain, location, and device.

SEOCentro Rank Checker

SEOCentro Rank Checker

SEO Centro rank checker you can check the performance of specific keywords in multiple search engines such as Google, Yahoo, Bing, etc. The result will give you complete details about a specific keyword including its rank in various search engines, along with a history of the keyword.

Moz pro | Rank Tracker

Moz Pro - Keyword rank checker

Moz Pro’s powerful rank tracking software tool retrieves search engine rankings for pages and keywords, and stores them for easy comparison later.

Fat Rank:

fatrank keyword rank checker

This is one of the best extension in Chrome I have been using this for long time for keyword rank checking of any website by installing the FAT Rank Google extension that checks the ranking for a particular keyword only once at time. Fat Rank is a FREE lightweight keyword rank checker tool.

SEA definition in Digital Marketing

SEA full form is Search Engine Advertising in Digital Marketing (Internet Marketing). When I was searching for something then saw a post on SEA then immediately SEO has comes to my mind What is SEA definition in Digital Marketing. As I have heard all of those SEO, SEM, PPC, PPM, CPC, Display Ads and all. Immediately my mind ran away on the internet research on the SEA.

Traditional marketing has been revolutionized by digital marketing. Thanks to the creative & relevant tools that have brought this significant change. One such tool is SEA (Search Engine Advertising). Making a product or company known to the public has become a lot easier with digital marketing tools.

What is SEA definition in Digital Marketing

The quite interesting part of my research about the SEA is advertising terms what we use every time on the internet and websites which is exactly Advertising on the internet (websites). The actual meaning of SEA is used for increasing the customer’s journey to the website by using different types of digital marketing methods and channels.

We always think about the targeting audience by using the different marketing method based on the promotion and sales, and then we choose the most suitable channels which will drive more customers to the page. In Google, Yahoo and Bing search engines most of them using the SEA method.

The final definition of SEA is Search Engine Advertising. Which increase website traffic through digital advertising methods. Search Engine Advertising is allowing expansion of many businesses and companies over the internet. SEA is really a sea, engaging billions of users in the task of spreading their name and achieving fame.

In order to boost CTR, and some specific keywords will be applied for audience target in Advertising platforms. At last how much money you spend on your Ads for creating customers journey towards your promotion.

Digital Marketing

Digital Marketing (DM) uses the internet, social media, search engines, mobile devices & other platforms to reach consumers. For marketing experts, this is entirely a new endeavor for approaching customers & understanding their behavior. DM targets a specific segment of customers.

Digital marketing differs from internet marketing while both focus on advertising. Internet marketing offers advertising opportunities over the internet only, but digital marketing has a much wider coverage like smartphone apps, telephones, video games etc. A well-defined segment of the audience is targeted.

SEA Meaning in Digital Marketing

When we say SEA, we talk of paid marketing or advertising. However, we shouldn’t miss or skip the optimizing part here. There’s a difference between organic search results and paid results. Before you get into the paying advertising thing, you should know what it takes and where it will lead you by the end of the day.

Advertising, the right term for spreading the company or product name, is mostly done in paid form. To get ahead of the competitors going parallel to you, popular search engines like Google do the optimization for you and place your advertisement on the top of its search results or pages .

Google Parameters for Advertising

On giving your ad to Google for posting, Google uses “Ad Rank” to determine which ad deserves the top position in paid search results.  It doesn’t end on just paying and getting the work done for you. There are four parameters on which your advertisements get tested:

  1. Your Bidding level: Money offered to Google for ad posting. After all, every company works for profit!
  2. Quality of advertisements: There might be many advertisements already on the internet related to what you’re willing to post. Uniqueness and authenticity are the keys to unlock the deal for you.
  3. Content Quality: The quality of content about products on the company page that visitors will be directed to matters.
  4. Relevance: Visitors’ preferences, tastes etc. are considered. Also, visitors should meet the exact page that they expected on viewing and clicking the advertisement.

Conclusion

Search Engine Advertising is allowing expansion of many businesses and companies over the internet. Digital marketing tools like this add an extra edge for profit making for the business persons. It also offers a wide platform to reach all people and let them clearly understand your products. Boosting the customer attraction, retention and increasing the positive outcomes is done perfectly with SEA.

Even if we include SEO (Search Engine Optimization) and SEM (Search Engine Marketing), together, all DM tools are sufficient and efficient in producing target based results. Everything purposeful is met by companies on applying these tools in digital marketing.  SEA is really a sea, engaging billions of users in the task of spreading their name and achieving fame.

Digital Marketing Channels Definition

Digital marketing is a term for of marketing method using digital technologies, mainly on the Internet. This including mobile phones, display advertising and any other digital medium. In this post I will be going to explain the list of Digital Marketing Channels which are used in our modern internet technology.

What is Digital Marketing? How it Works?

Digital marketing is all about marketing efforts to make things easy for branding using digital medium. Digital channels such as social media, email, blogs etc. get boost to connect with potential customers. Digital marketing methods and channels examples include SEO, Content Marketing, Social Media Marketing, Pay Per Click., Native Advertising, Email Marketing etc.

Why Digital Marketing?

Digital Marketing Channels Definition

Digital Marketing Channels Definition

Digital marketing is a good way to promote your products and brands online and through other digital channels. It promotes endless possibilities for multiple businesses like video, email, social media or website-based marketing opportunities.  It enables brands to reach audience in a cost-effective and measurable way.

Business & Digital Marketing: How it works?

Digital marketing holds potential for enhancing your business prospects. Positive outcomes result from a perfect strategy. In B2B (business-to-business) company, digital marketing is centered on online lead generation, with the end goal- being for someone to speak to a salesperson.  In B2C (Business-to-Customer) company, the focus is on attracting people to your website and make them, customers without communicating with the salesperson. Target audience gets an attractive marketing message via company, website, email etc. that enhances the customer’s interest.

Business people using internet

Business people browsing the web on a screen

Internet, in general plays a vital role in influencing customer’s purchase. This enhances business’ visibility and improved customer retention as a result. Company’s website is the place where customers get the first impression regarding your products, brand etc. It is from where customers get attracted and start paying for your products.

Digital marketing is focused on attracting, engaging and converting your leads. The tactics that you will use will eventually lead to target customers to get more products’ info and buy them as well.  Appearance of your site is very important. But it should be well organized to let customers move further in the process. There is a complete digital marketing strategy that helps you attain best results. Strategy steps are:

9 Most Important Digital Marketing Channels:

Here, communications happens only by digital signals. All voice and video signals have to be converted from analog to digital in order to be carried over a digital channel. Types of digital marketing channel can be defined as an interface connected to the World Wide Web through which communication can be made.

A digital marketing process is a broad term that explains how many steps you take to accomplish digital strategy. As part of your social media strategy, you may have a digital marketing process to curate content, schedule posts and engage with your audience. And yet another method could be used as part of an email marketing plan to improve the lead nurturing campaigns. Here are the most important digital marketing channels:

Channel 1: Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Training Covered

Search Engine Optimization (SEO)

SEO is the most important in digital marketing. It is the process of optimizing your website to rank higher in search engine results pages such as Google, Yahoo, and Bing etc. Search Engine Optimization plays a key role in increasing the free or organic traffic on your website. It should be improved to reach more customers easily. Content of the site is optimized by using keywords and topics in the website content.

Channel 2: Search Engine Marketing (SEM)

What is Search Engine Marketing (SEM)

Google Ads – Search Engine Marketing (SEM)

Search engine marketing is a businesses pay Google to show their advertisements. It is simply means advertising through a paid media budget. Here you have to pay for each click and impressions. There are different types ad methods, you can chose  the types of paid ads based on your business goals. Website traffic will be increases by purchasing ads on search engines. There are many tools are available for search marketing like Google Ads, Bing Ads and many more.

Channel 3: Social Media Marketing (SMM)

Most Effective Social Media Advertising With This Helpful Advice

Most Effective Social Media Advertising

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. This means attracting customers’ attention to your brand and products through social media handles such as Instagram, LinkedIn, Facebook etc. HubSpot tool can also be used to connect to different social channels from one place. Check out the list of top 10 Social Media Management tool.

Channel 4: Social Media Optimization (SMO)

Top and Best Social Media Websites for Marketing Channels

Social Media Websites for Marketing Channels

SMO refers to the use of social media outlets to increase product’s awareness or its services. Proper implementation of SMO results in an efficient digital marketing by spreading awareness among people and attracting them to their websites through social news, social networking sites, RSS feeds etc.

Channel 5: Content Marketing

Effective-Strategies-to-Improve-Your-Content-Writing | Digital Marketing

Improve Your Content Writing | Digital Marketing

It refers to the content that business creates and promotes for attracting and engaging target audience by generating brand awareness and traffic growth. Blog posts, ebooks and white papers and info-graphics are ways to achieve this.

Channel 6: Pay Per Click (PPC)

Pay-Per-Click (PPC) Training

Pay-Per-Click (PPC) | Digital Marketing

Pay Per Click (PPC) involves paying publisher every time an ad is clicked. These advertisements help in getting results quickly on the top in search engines. Digital marketing gets boost from paid ads on Facebook, Twitter ad campaigns and sponsored messages on LinkedIn.

Channel 7: Email Marketing

Email Marketing Training

Email Marketing | Digital Marketing

Branded emails are sent to the target audience. These are used to increase brand awareness, promote events and establish industry leadership. Email marketing can be done through blog subscription newsletters, customer welcome emails, follow-up emails to website visitors etc.

Channel 8: Web Analytics

Digital Analytics Training

Digital Web Analytics

Web Analytics is a process of analyzing the user or visitors behavior on site. A most important task will be performed at the end of the project, where you can track overall performance of the campaigns. Web Analytics report will show you the previous and current performance based on that you can analyze and forecast your campaigns performance. There are many Web Analytics tool out there for free and paid as well, use of this data tool you can easily track and achieve your business goal. In fact about 99% of the web users are using Google Analytics tool for tracking their performance.

Channel 9: Conversion Rate Optimization (CRO)

How to Create Competitive Analysis of Your Social Media Campaigns - Online Guider

How to Create Competitive Analysis of Your Social Media Campaigns – Online Guider

Conversion Rate Optimization is the process of optimizing the conversion as per your business goal. Digital marketing has the final valuable task which is website analytics conversion optimization. This can be any value of the goals like number of downloads, form filling, busing, video watch and etc. Conversion rate optimization can be tracked using web analytics tools like Google analytics, user experience and behavior analysis tools.

The future of business is digital marketing. Without a proper digital marketing plan, no business will be able to survive or succeed in the market. By embracing this marketing device, a consistent growth in business is not feasible. Organizations that have grasped this industry concept are getting ahead of their closest market rivals. Digital Marketing is not only about the website but is much influenced by the tools used along. The above steps definitely make your digital marketing more effective, quick and beneficial.

Website Image Optimization for SEO

On-page optimization and website image optimization for SEO are the basic steps for your SEO. Image SEO optimization is one of the building blocks of on page optimization. Images are a strong visual component of a web page. They say that a ‘Picture is better than a thousand words.

Website Image Optimization for SEO

  1. Image Relevance
  2. Alt Tag
  3. Image Size and hosting
  4. Filename

Check here for more details on Image Alt Tag Optimization

200+ Digital Marketing Abbreviations (Acronyms) 2020

Top Most Digital Marketing Abbreviation & Internet Marketing Acronyms - Online Guider

Top Most Digital Marketing Abbreviation & Internet Marketing Acronyms – Online Guider

Acronyms are defined as words formed by the first letters of combinations of words. Everywhere we could see there are lots of times abbreviations are used in our day to day business communications for the purpose of making it easy for the communications, and saves the precious time as well as very simple to remember the words. Similarly, in Digital marketing platforms, we all using many digital platforms related tools or strategies names in our work. Here I have listed out some of the most important and used 200+ digital marketing abbreviation (acronyms). In case of any missing of Acronym, please comment on the below.

Sl. No. Short Name Full Form
1 ABM Automated Bid Management
2 A&M Advertising and Marketing
3 ACBM App Centric Business Model
4 ACM App Centric Model
5 AFG AdSense for Games
6 AFV AdSense for Video
7 AGM Average Gross Margin
8 AIDA Attention/Awareness, Interest, Desire, Action
9 AJAX Asynchronous JavaScript and XML
10 AMP Accelerated Mobile Page
11 ANR Application Not Repsponding
12 AOP Annual Operating Plan
13 AOSP Android Open Source Project
14 API Application Programming Interface
15 APM Application Performance Monitoring
16 APPCT Alternate page with proper canonical tag
17 APV Average Page Views
18 AS Audience Stream
19 ASIN Amazon Standard Identification Number
20 ASM App Store Marketing
21 ASO App Store Optimization
22 ATC Alexa Traffic Country
23 ATP Ad Technology Provider
24 ATS Average Time On Site
25 B2B Business-To-Business
26 B2C Business-To-Consumer
27 BAS BingAds Scripts
28 BIP Business Intelligence Platform
29 BOM byte order mark
30 BR Bounce Rate
31 BRD Business Requirements Documents
32 BTDR Buy To Detail Rate
33 CAC Customer Acquisition Cost
34 CDN Content Distribution Network
35 CF Citation Flow
36 CKA Competitive Keyword Analyzer
37 CLA Competitive Landscape Analyzer
38 CLV Customer Lifetime Value
39 CLV Competitive Link Velocity
40 CMS Content Management System
41 CMS Consultant Management System
42 CPA Cost Per Action
43 CPC Cost Per Click
44 CPI Cost Per Install
45 CPL Cost Per Lead
46 CPM Cost Per Impressions
47 CPO Cost Per Opportunity
48 CPP Cost Per Pixel
49 CPR Cost Per Revenue
50 CPS Cost Per Sale
51 CPT Cost Per Transaction
52 CR Conversion Rate
53 CRM Customer Relationship Management
54 CRO Conversion Rate Optimization
55 CrUX Chrome User Experience Report
56 CSR Client Side rendering
57 CSR Certificate Signing Request
58 CSS Cascading Style Sheets
59 CT Canonical Tag
60 CTA Call-To-Action
61 CTDR Cart To Detail Rate
62 CTR Click Through Rate
63 CVR Conversion Rate
64 DBM DoubleClick Bid Manager
65 DCO Dynamic Creative Optimization
66 DE Device Encrypted
67 DEB Desktop Event Banner
68 DFP DoubleClick for Publishers
69 DM Digital Marketing
70 DMB Desktop Main Banner
71 DMCA Digital Millennium Copyright Act
72 DMCA Digital Marketing Certified Associate
73 DMP Data Management Platform
74 DMSA Data Management for Analytcis
75 DNS Domain Name Server
76 DOM Document Object Model
77 DOM Dynamic Online Marketing
78 DPA Dynamic Product Ads
79 DS DoubleClick Search
80 DSA Display Search Ads
81 DSA Dynamic Search Ads
82 DSP Demand Side Platform
83 DXP Digital Experience Platform
84 E2E End-to-End
85 EB Event Banner
86 ETag Entity Tag
87 FAR False Accept Rate
88 FAN Facebook Audience Network
89 FBML Facebook Markup Language
90 FCI First CPU Idle
91 FCM Firebase Cloud Messaging
92 FCP First Contentful Paint
93 FID First input delay
94 FMP First meaningful paint
95 FP First Paint
96 FPS Frames Per Second
97 FRR False Reject Rate
98 FTI First-time Installers
99 FTP File Transfer Protocol
100 GA Google Analytics
101 GAM Google Ad Manager
102 GAS Google Ads Scripts
103 GAS Google App Scripts
104 GCP Google Cloud Platform
105 GCS Google Customer Solutions
106 GDA Google Digital Academy
107 GMB Google My Business
108 GMP Google Marketing Platform
109 GMS Google Marketing Solutions
110 GPC Google Play Console
111 GPS Google Play Store
112 GSC Google Search Console
113 GtM Go-to-Market
114 GWT Google Webmaster Tool
115 HSTS HTTP Strict Transport Security)
116 HTML Hyper-Text Markup Language
117 IA Internal Audit
118 IAR Imposter Accept Rate
119 IETF Internet Engineering Task Force
120 IMA Interactive Media Ads
121 iOS iPhone Operating System
122 IoT Internet of Things
123 IP Internet Protocol/Intellectual Property
124 ISBN International Standard Book Number
125 ISP Internet Service Provider
126 IST Internal Search Terms
127 JSON-LD JavaScript Object Notation-Linked Data
128 KPI Key Performance Indicator
129 LCS Large Customer Sales
130 LJR Link Juice Recovery
131 LJT Link Juice Thief
132 LOR Link Opportunities Review
133 LP Landing Page
134 LSI Latent Semantic Indexing
135 LVT Link Velocity Trends
136 MAP Minimum Advertised Pricing
137 MB Main Banner
138 MEB Mobile Event Banner
139 ML machine learning
140 MMB Mobile Main Banner
141 MoM Month-Over-Month
142 MQB Moz Quality Backlinks
143 MRC Media Rating Council
144 MTD Month To Date
145 MWP Mobile Web Pages
146 MZ Moz Trust
147 NLP Natural Language Processing
148 OMCP Online Marketing Certified Professionals
149 OVP Online Value Proposition
150 P I I Personally Identifiable Information
151 PAAS Potentially Harmful Apps
152 PBN Private Blog Network
153 PDP Product Detail Page
154 PIE Persistent Identification Elements
155 PL Procedural Language
156 PLA Product Listing Ads
157 PLA Popular Links Analysis
158 POInT Purpose Outline Input Transition
159 POS Point Of Sale
160 PPC Pay Per Click/Call
161 PQ Percentage of Quality Backlinks
162 PR Page Rank
163 PRD Product Requirements Documents
164 PRG Post-Redirect-Get pattern
165 PSI Page Speed Insights
166 PV Page View
167 PWA Progressive Web App
168 QoQ Quarter-Over-Quarter
169 QR Code Quick Response Code
170 QS Quality Score
171 RACE Reach, Action, Convert, and Engage
172 RAIL Response Animation Idle and Load
173 RI Retained Installers
174 RLSA Remarketing Lists For Search Ads
175 RLVA Remarketing Lists for Video Ads
176 RLYA Remarketing Lists for YouTube Ads
177 RM Re-Marketing
178 ROAS Revenue On Ad Spend
179 ROI Revenue On Investment
180 RORV Rate Of Return Visitors
181 ROT Return on Time
182 RSS Feed Really Simple Syndication Feed
183 RTB Real Time Bidding
184 RTT Round-Trip Time
185 RUM Real User Monitoring
186 RWD Responsive Web Design
187 SA306 Search Ads 360
188 SAN Subject Alternative Names
189 SAR Spoof Accept Rate
190 SDK Software Development Kit
191 SDTT Structured Data Testing Tool
192 SFBM Site First Business Model
193 SFM Site First Model
194 SKU Stock Keeping Unit
195 SLA Service Level Agreement
196 SLE Store Listing Experiments
197 SLV Store Listing Visitors
198 SM Social Media
199 SMART Specific, Measurable, Achievable, Realistic, and Timely.
200 SMM Social Media Marketing
201 SMO Social Media Optimization
202 SMP Social Media Platform
203 SMS Short Message Service
204 SPA Single-Page Application
205 SQL Structured Query Language
206 SQR Search Query Report
207 SS Spam Score
208 SSL Secure Sockets Layer
209 SSL EV SSL Extended Validation
210 SSO single-sign-on
211 SSP Supply Side Platform
212 SSR Server-side rendering
213 TAT Turn Around Time
214 TF Trust Flow
215 TLD Top level domain
216 TLSP Transport Layer Security Protocol
217 TMS Tag Management System (Solution)
218 TPL Transmission Control Protocol
219 TTFB Time To First Byte
220 TTI Time to Interactive
221 UCC Unified Communications Certificate
222 UGC User Generated Content
223 URL Uniform resource locator
224 UTF Unicode Transformation Format
225 UTM Urchin Tracking Module
226 UX User Experience
227 VM Viral Marketing
228 VPA Virtual Personal Assistants
229 VPS Virtual Private Server
230 WAS Web Analytics Solution
231 WPO Web Performance Optimization
232 WRS Web Rendering Service
233 XML Sitemap Extensible Markup Language Sitemap
234 YoY Year over Year
235 YPP YouTube Partner Program
236 YTD Year To Date
237 ZMOT Zero Moment of Truth

What is Search Engine Marketing (SEM)

Search Engine marketing (SEM)

Search Engine Marketing (SEM) is a form of internet marketing. the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as PPC (pay-per-click) or CPC (cost-per-click) marketing,  that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

The largest SEM vendors were Google AdWords and Bing Ads (Yahoo! Search Marketing and Microsoft adCenter combined.) SEM was growing much faster than traditional advertising and even other channels of online marketing.

Successful search engine advertising campaigns depend on five main factors:

  • Keyword selection
  • Bid price
  • Ad copy
  • Ad distribution
  • Effective landing pages

Easy to understand about SEO & SEM Difference look at the below images:

SEO Implementation for New Website Project

To become on familiar terms with professional SEO services, the proffered service has developed into a crucial facet. A brief stance on the services is discussed below.

A. Quintessential Pre SEO Research and scrutiny is done absolutely free

after confirmation of core business goals and SEO needs, a detailed scrutiny of your web site is done to crop up with innovative and result oriented ideas to assist your business development. Do keep in mind that this analysis and Pre SEO report is handed out Free of Charge. Some of the highlights of the analysis encompass.

a. Keyword research
b. Pre SEO keyword positioning on major search engines
c. On page issues are addressed
d. Also compare your web site with three of your major competitors
e. Also maintain a database of the traffic visiting your web site.

B. On page optimization facets

All and sundry natter about back links and in the process fail to notice the crucial facet of SEO termed on-page optimization. We, at Best SEO work, assume an altogether unique advance by let your web pages become more search engine friendly before concentrating on Back links. Our services pertaining to this specific chore encompasses.

a. Optimizing Meta tags, Meta titles, Meta keywords and Meta description
b. Incorporating Google Analytics, Static Sitemap and Robots.txt
c. Enhancing existing content with keyword rich and SEO friendly content
d. Double checking the web site for any irregularities in HTML
e. Recognizing and eradicating broken links from the web site
f. Incorporating Image ALT Tags
g. Confiscating mirror pages or doorways

C. Off Page optimization facets

We at Best SEO Work take up off page optimization as a challenge and use an assortment of state of the art techniques to make your web site stand out from the rest. Our comprehensive link building services cover.

a. Manual directory submission in appropriate niches, we do not make use of any software to submit links to ensure high ethical and moral standards.
b. Press Release Distribution to spread the word about latest developments
c. Manual Article Submission to expand online visibility
d. Blog posting and Blog commenting to develop a keen relationship with prospect customers
e. Social bookmarking to increase your social activity amid the World Wide Web
f. Forum posting to develop trustworthiness
g. Clipmark posting to promote imperative products and services
h. Link exchange to build credibility and enhance link popularity
i. Social Media Optimization to divert organic and impeding traffic on to web site

D. SEO Based Content Writing:

The fact that search engine penalizes those using duplicate content on their site, displaying original and innovative content on your web site has become a necessity. experienced content writers use the method of  content is king and write high quality content, SEO friendly and keyword rich content, which can do wonders for your web portal. The written stuffs include blogs, press releases, articles, web pages, classifieds, directories, etc. to make a good impression on prospective customers and search engine crawlers simultaneously.

E. SEO Based Web Design

An assortment of on-page aspects of your web site bears analogous consequence as the off-page aspects from the SEO point of view. So we can never close the eyes toward it. Our competent and creative web designers map out user friendly and search engine friendly web pages which have enhanced navigability, functionality, etc. Best SEO Work thrives to proffer a wide variety of services for an extremely fulfilling online marketing and endorsement of their regulars.