300+ Digital Marketing Abbreviations/Acronyms [Updated 2023]

Top Most Digital Marketing Abbreviation & Internet Marketing Acronyms - Online GuiderTop Most Digital Marketing Abbreviation & Internet Marketing Acronyms - Online Guider

Acronyms are defined as words formed by the first letters of combinations of words. Everywhere we could see there are lots of times abbreviations are used in our day to day business communications for the purpose of making it easy for the communications, and saves the precious time as well as very simple to remember the words. Similarly, in Digital marketing platforms, we do use digital marketing acronyms in our digital marketing project work.

Here I have listed out some of the most important and used 200+ digital marketing abbreviations. I will be keep adding whenever I find the new one. These acronyms are related to SEO, SEM, PPC, ORM, Technical SEO, Website Speed and Performance Related short and full form. In case of any missing of Acronym, please comment on the below.


Sl. No.  Short Name Full Form
1 A&M Advertising and Marketing
2 ABM Automated Bid Management
3 ACBM App Centric Business Model
4 ACM App Centric Model
5 ADT Android Development Tools
6 AFF Animation Frame Fired
7 AFG AdSense for Games
8 AFV AdSense for Video
9 AGM Average Gross Margin
10 AIDA Attention/Awareness, Interest, Desire, Action
11 AJAX Asynchronous JavaScript and XML
12 AMP Accelerated Mobile Page
13 ANR Application Not Responding
14 AOP Annual Operating Plan
15 AOSP Android Open Source Project
16 API Application Programming Interface
17 APM Application Performance Monitoring
18 APPCT Alternate page with proper canonical tag
19 APV Average Page Views
20 ARPU Average Revenue Per User
21 AS Audience Stream
22 ASIN Amazon Standard Identification Number
23 ASM App Store Marketing
24 ASM App Shell Model
25 ASO App Store Optimization
26 ATC Alexa Traffic Country
27 ATP Ad Technology Provider
28 ATS Average Time On Site
29 B2B Business-To-Business
30 B2C Business-To-Consumer
31 BAS BingAds Scripts
32 BERT Bidirectional Encoder Representations from Transformers
33 BIP Business Intelligence Platform
34 BOM byte order mark
35 BR Bounce Rate
36 BRD Business Requirements Documents
37 BTDR Buy To Detail Rate
38 CAC Customer Acquisition Cost
39 CB Crawl Budget
40 CDN Content Distribution Network
41 CDP Customer Data Platform
42 CF Citation Flow
43 CID Client ID
44 CJM Customer Journey Mapping
45 CKA Competitive Keyword Analyzer
46 CLA Competitive Landscape Analyzer
47 CLS Cumulative Layout Shift
48 CLV Customer Lifetime Value
49 CLV Competitive Link Velocity
50 CM Campaign Manager
51 CMS Content Management System
52 CMS Consultant Management System
53 CP Contribution Profit
54 CPA Cost Per Action
55 CPC Cost Per Click
56 CPI Cost Per Install
57 CPL Cost Per Lead
58 CPM Cost Per Impressions
59 CPO Cost Per Opportunity
60 CPP Cost Per Pixel
61 CPR Cost Per Revenue
62 CPS Cost Per Sale
63 CPT Cost Per Transaction
64 CPT Custom Post Type
65 CR Conversion Rate
66 CRM Customer Relationship Management
67 CRO Conversion Rate Optimization
68 CrUX Chrome User Experience Report
69 Crux Chome user experience report
70 CSE Custom Search Engine
71 CSR Client Side rendering
72 CSR Certificate Signing Request
73 CSS Cascading Style Sheets
74 CT Canonical Tag
75 CTA Call-To-Action
76 CTDR Cart To Detail Rate
77 CTM Click Through Metrics
78 CTR Click Through Rate
79 CTS Click Through Sessions
80 CVR Conversion Rate
81 DAU Daily Active Users
82 DBM DoubleClick Bid Manager
83 DCO Dynamic Creative Optimization
84 DE Device Encrypted
85 DEB Desktop Event Banner
86 DFP DoubleClick for Publishers
87 DM Digital Marketing
88 DM DoubleClick Search
89 DMB Desktop Main Banner
90 DMCA Digital Millennium Copyright Act
91 DMCA Digital Marketing Certified Associate
92 DMP Data Management Platform
93 DMPs Data Management Platforms
94 DMSA Data Management for Analytics
95 DNS Domain Name Server
96 DNU Daily New Users
97 DOM Document Object Model
98 DOM Dynamic Online Marketing
99 DPA Dynamic Product Ads
100 DRU Daily Return Users
101 DS DoubleClick Search
102 DSA Display Search Ads
103 DSA Dynamic Search Ads
104 DSP Demand Side Platform
105 DSP Demand Side Platform (DV360)
106 DV360 Display & Video 360
107 DXP Digital Experience Platform
108 E2E End-to-End
109 EB Event Banner
110 ECPM effective cost per mille
111 EHP Email Hosting Providers
112 ETag Entity Tag
113 ETL Process Extract Transform and Load Process
114 EVC Engaged View Conversion
115 FAN Facebook Audience Network
116 FAQ Frequently Asked Question
117 FAR False Accept Rate
118 FBM Facebook Business Manager
119 FBML Facebook Markup Language
120 FCI First CPU Idle
121 FCM Firebase Cloud Messaging
122 FCP First Contentful Paint
123 FID First input delay
124 FMP First meaningful paint
125 FP First Paint
126 FPS Frames Per Second
127 FRR False Reject Rate
128 FTI First-time Installers
129 FTP File Transfer Protocol
130 GA Google Analytics
131 GAM Google Ad Manager
132 GAS Google Ads Scripts
133 GAS Google App Scripts
134 GCP Google Cloud Platform
135 GCS Google Customer Solutions
136 GDA Google Digital Academy
137 GMB Google My Business
138 GMP Google Marketing Platform
139 GMS Google Marketing Solutions
140 GPC Google Play Console
141 GPS Google Play Store
142 GPS Google Play Console
143 GSC Google Search Console
144 GSQE Google Search Quality Evaluator
145 GSQEG Google Search Quality Evaluator Guidelines
146 GtM Go-to-Market
147 GWMC Google Webmaster Central Blog
148 GWT Google Webmaster Tool
149 HBT Hit Builder Tool
150 HSTS HTTP Strict Transport Security)
151 HTML Hyper-Text Markup Language
152 IA Internal Audit
153 IAP In-App Purchases
154 IAR Imposter Accept Rate
155 IETF Internet Engineering Task Force
156 IMA Interactive Media Ads
157 iOS iPhone Operating System
158 IoT Internet of Things
159 IP Internet Protocol/Intellectual Property
160 ISBN International Standard Book Number
161 ISP Internet Service Provider
162 IST Internal Search Terms
163 JSON-LD JavaScript Object Notation-Linked Data
164 KPI Key Performance Indicator
165 LCP Largest Contentful Paint
166 LCS Large Customer Sales
167 LJR Link Juice Recovery
168 LJT Link Juice Thief
169 LOR Link Opportunities Review
170 LP Landing Page
171 LPS Link Profile Strength
172 LSI Latent Semantic Indexing
173 LVT Link Velocity Trends
174 MAP Minimum Advertised Pricing
175 MAU Monthly Active Users
176 MB Main Banner
177 MEB Mobile Event Banner
178 MES Demonetisation Eligibility Standards
179 ML machine learning
180 MMB Mobile Main Banner
181 MNU Monthly New Users
182 MoM Month-Over-Month
183 MPHB Measurement Protocol Hit Builder.
184 MQB Moz Quality Backlinks
185 MR Mental Reality
186 MRC Media Rating Council
187 MRU Monthly Return Users
188 MTD Month To Date
189 MWP Mobile Web Pages
190 MZ Moz Trust
191 NLP Natural Language Processing
192 OMA Organic Marketing Assessment
193 OMCP Online Marketing Certified Professionals
194 OTT Over-the-Top Content
195 OVP Online Value Proposition
196 P I I Personally Identifiable Information
197 PA Programmatic Advertising
198 PAAS Potentially Harmful Apps
199 PBN Private Blog Network
200 PDP Product Detail Page
201 PGA Programmatic Guaranteed Advertising
202 PIE Persistent Identification Elements
203 PL Procedural Language
204 PLA Product Listing Ads
205 PLA Popular Links Analysis
206 PMP Private Marketplace Deals
207 POInT Purpose Outline Input Transition
208 POS Point Of Sale
209 PPC Pay Per Click/Call
210 PQ Percentage of Quality Backlinks
211 PR Page Rank
212 PRD Product Requirements Documents
213 PRG Post-Redirect-Get pattern
214 PRPM Page Revenue Per thousand Impressions
215 PSI Page Speed Insights
216 PV Page View
217 PWA Progressive Web App
218 QoQ Quarter-Over-Quarter
219 QR Code Quick Response Code
220 QS Quality Score
221 RACE Reach, Action, Convert, and Engage
222 RAIL Response Animation Idle and Load
223 RFM Recency, Frequency, Monetary
224 RI Retained Installers
225 RLSA Remarketing Lists For Search Ads
226 RLVA Remarketing Lists for Video Ads
227 RLYA Remarketing Lists for YouTube Ads
228 RM Re-Marketing
229 ROAS Revenue On Ad Spend
230 ROI Revenue On Investment
231 RORV Rate Of Return Visitors
232 ROT Return on Time
233 RPM Revenue Per thousand Impressions
234 RSD Really Simple Discovery
235 RSS Feed Really Simple Syndication Feed
236 RTB Real Time Bidding
237 RTT Round-Trip Time
238 RUM Real User Monitoring
239 RWD Responsive Web Design
240 SA306 Search Ads 360
241 SA360 Search Ads 360
242 SAN Subject Alternative Names
243 SAR Spoof Accept Rate
244 SDK Software Development Kit
245 SDTT Structured Data Testing Tool
246 SFBM Site First Business Model
247 SFM Site First Model
248 SKU Stock Keeping Unit
249 SLA Service Level Agreement
250 SLE Store Listing Experiments
251 SLO Service Level Objective
252 SLV Store Listing Visitors
253 SM Social Media
254 SMART Specific, Measurable, Achievable, Realistic, and Timely.
255 SMM Social Media Marketing
256 SMO Social Media Optimization
257 SMP Social Media Platform
258 SMS Short Message Service
259 SPA Single-Page Application
260 SPA Single Page App
261 SPA Single Page Application
262 SQL Structured Query Language
263 SQR Search Query Report
264 SS Spam Score
265 SSL Secure Sockets Layer
266 SSL EV SSL Extended Validation
267 SSO single-sign-on
268 SSO Single Sign On
269 SSP Supply Side Platform
270 SSR Server-side rendering
271 TAT Turn Around Time
272 TF Trust Flow
273 TLD Top level domain
274 TLSP Transport Layer Security Protocol
275 TMS Tag Management System (Solution)
276 TPL Transmission Control Protocol
277 TTFB Time To First Byte
278 TTI Time to Interactive
279 TTS Text-to-Speech
280 UCC Unified Communications Certificate
281 UGC User Generated Content
282 UGC User-Generated Content
283 URL Uniform resource locator
284 UTF Unicode Transformation Format
285 UTM Urchin Tracking Module
286 UX User Experience
287 VM Viral Marketing
288 VPA Virtual Personal Assistants
289 VPS Virtual Private Server
290 VR Virtual Reality
291 VTM View Through Metrics
292 VTS View Through Sessions
293 WAS Web Analytics Solution
294 WCAG Web Content Accessibility Guidelines
295 WPO Web Performance Optimization
296 WRR Web Rendering Service
297 WRS Web Rendering Service
298 XML Sitemap Extensible Markup Language Sitemap
299 XSS Cross Site Scripting
300 YAU Yearly Active Users
301 YNU Yearly New Users
302 YoY Year over Year
303 YPP YouTube Partner Program
304 YRU Yearly Return Users
305 YTD Year To Date
306 ZMOT Zero Moment of Truth

The above list of digital marketing acronyms also called by different names such as digital marketing abbreviation, online marketing abbreviation, digital marketing acronyms etc. I hope you find this content very useful, in case of any missing of Acronyms or additional suggestions please write to me using the contact form. Thank you!


By Isak

I am Isak, founder of onlineguider.com. I love reading, writing, and sharing my skills and knowledge to all over the world using a modern digital platforms.

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7 thoughts on “300+ Digital Marketing Abbreviations/Acronyms [Updated 2023]”
  1. Hello admin, your all the blogs are very nice and attractive, I really felt them all very useful. Thanks for sharing this informative blog on Digital Marketing Abbreviations.

  2. Hello admin, your all the blogs are very nice and attractive, I really felt them all very usefultheir are many other Digital Marketing Abbreviations, I was actually unaware of these information. Thanks a lot sir.

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