Complete Digital Marketing Abbreviations/Acronyms [Updated]

Acronyms are defined as words formed by the first letters of combinations of words. Everywhere we could see there are lots of times abbreviations are used in our day to day business communications for the purpose of making it easy for the communications, and saves the precious time as well as very simple to remember the words. Similarly, in Digital marketing platforms, we do use digital marketing acronyms in our digital marketing project work.

Here I have listed out some of the most important and used 200+ digital marketing abbreviations. I will be keep adding whenever I find the new one. These acronyms are related to SEO, SEM, PPC, ORM, Technical SEO, Website Speed and Performance Related short and full form. In case of any missing of Acronym, please comment on the below.

Sl. No. Short Name Full Form
1 A&M Advertising and Marketing
2 ABM Automated Bid Management
3 ACBM App Centric Business Model
4 ACM App Centric Model
5 ADT Android Development Tools
6 AFF Animation Frame Fired
7 AFG AdSense for Games
8 AFV AdSense for Video
9 AGM Average Gross Margin
10 AIDA Attention/Awareness, Interest, Desire, Action
11 AJAX Asynchronous JavaScript and XML
12 AMP Accelerated Mobile Page
13 ANR Application Not Responding
14 AOP Annual Operating Plan
15 AOSP Android Open Source Project
16 API Application Programming Interface
17 APM Application Performance Monitoring
18 APPCT Alternate page with proper canonical tag
19 APV Average Page Views
20 ARPU Average Revenue Per User
21 AS Audience Stream
22 ASIN Amazon Standard Identification Number
23 ASM App Store Marketing
24 ASO App Store Optimization
25 ATC Alexa Traffic Country
26 ATP Ad Technology Provider
27 ATS Average Time On Site
28 B2B Business-To-Business
29 B2C Business-To-Consumer
30 BAS BingAds Scripts
31 BERT Bidirectional Encoder Representations from Transformers
32 BIP Business Intelligence Platform
33 BOM byte order mark
34 BR Bounce Rate
35 BRD Business Requirements Documents
36 BTDR Buy To Detail Rate
37 CAC Customer Acquisition Cost
38 CB Crawl Budget
39 CDN Content Distribution Network
40 CDP Customer Data Platform
41 CF Citation Flow
42 CJM Customer Journey Mapping
43 CKA Competitive Keyword Analyzer
44 CLA Competitive Landscape Analyzer
45 CLS Cumulative Layout Shift
46 CLV Customer Lifetime Value
47 CLV Competitive Link Velocity
48 CM Campaign Manager
49 CMS Content Management System
50 CMS Consultant Management System
51 CP Contribution Profit
52 CPA Cost Per Action
53 CPC Cost Per Click
54 CPI Cost Per Install
55 CPL Cost Per Lead
56 CPM Cost Per Impressions
57 CPO Cost Per Opportunity
58 CPP Cost Per Pixel
59 CPR Cost Per Revenue
60 CPS Cost Per Sale
61 CPT Cost Per Transaction
62 CPT Custom Post Type
63 CR Conversion Rate
64 CRM Customer Relationship Management
65 CRO Conversion Rate Optimization
66 CrUX Chrome User Experience Report
67 CSE Custom Search Engine
68 CSR Client Side rendering
69 CSR Certificate Signing Request
70 CSS Cascading Style Sheets
71 CT Canonical Tag
72 CTA Call-To-Action
73 CTDR Cart To Detail Rate
74 CTM Click Through Metrics
75 CTR Click Through Rate
76 CTS Click Through Sessions
77 CVR Conversion Rate
78 DAU Daily Active Users
79 DBM DoubleClick Bid Manager
80 DCO Dynamic Creative Optimization
81 DE Device Encrypted
82 DEB Desktop Event Banner
83 DFP DoubleClick for Publishers
84 DM Digital Marketing
85 DM DoubleClick Search
86 DMB Desktop Main Banner
87 DMCA Digital Millennium Copyright Act
88 DMCA Digital Marketing Certified Associate
89 DMP Data Management Platform
90 DMPs Data Management Platforms
91 DMSA Data Management for Analytics
92 DNS Domain Name Server
93 DNU Daily New Users
94 DOM Document Object Model
95 DOM Dynamic Online Marketing
96 DPA Dynamic Product Ads
97 DRU Daily Return Users
98 DS DoubleClick Search
99 DSA Display Search Ads
100 DSA Dynamic Search Ads
101 DSP Demand Side Platform
102 DV360 Display & Video 360
103 DXP Digital Experience Platform
104 E2E End-to-End
105 EB Event Banner
106 EHP Email Hosting Providers
107 ETag Entity Tag
108 ETL Process Extract Transform and Load Process
109 FAN Facebook Audience Network
110 FAQ Frequently Asked Question
111 FAR False Accept Rate
112 FBM Facebook Business Manager
113 FBML Facebook Markup Language
114 FCI First CPU Idle
115 FCM Firebase Cloud Messaging
116 FCP First Contentful Paint
117 FID First input delay
118 FMP First meaningful paint
119 FP First Paint
120 FPS Frames Per Second
121 FRR False Reject Rate
122 FTI First-time Installers
123 FTP File Transfer Protocol
124 GA Google Analytics
125 GAM Google Ad Manager
126 GAS Google Ads Scripts
127 GAS Google App Scripts
128 GCP Google Cloud Platform
129 GCS Google Customer Solutions
130 GDA Google Digital Academy
131 GMB Google My Business
132 GMP Google Marketing Platform
133 GMS Google Marketing Solutions
134 GPC Google Play Console
135 GPS Google Play Store
136 GPS Google Play Console
137 GSC Google Search Console
138 GSQE Google Search Quality Evaluator
139 GSQEG Google Search Quality Evaluator Guidelines
140 GtM Go-to-Market
141 GWMC Google Webmaster Central Blog
142 GWT Google Webmaster Tool
143 HSTS HTTP Strict Transport Security)
144 HTML Hyper-Text Markup Language
145 IA Internal Audit
146 IAP In-App Purchases
147 IAR Imposter Accept Rate
148 IETF Internet Engineering Task Force
149 IMA Interactive Media Ads
150 iOS iPhone Operating System
151 IoT Internet of Things
152 IP Internet Protocol/Intellectual Property
153 ISBN International Standard Book Number
154 ISP Internet Service Provider
155 IST Internal Search Terms
156 JSON-LD JavaScript Object Notation-Linked Data
157 KPI Key Performance Indicator
158 LCP Largest Contentful Paint
159 LCS Large Customer Sales
160 LJR Link Juice Recovery
161 LJT Link Juice Thief
162 LOR Link Opportunities Review
163 LP Landing Page
164 LPS Link Profile Strength
165 LSI Latent Semantic Indexing
166 LVT Link Velocity Trends
167 MAP Minimum Advertised Pricing
168 MAU Monthly Active Users
169 MB Main Banner
170 MEB Mobile Event Banner
171 MES Demonetisation Eligibility Standards
172 ML machine learning
173 MMB Mobile Main Banner
174 MNU Monthly New Users
175 MoM Month-Over-Month
176 MQB Moz Quality Backlinks
177 MR Mental Reality
178 MRC Media Rating Council
179 MRU Monthly Return Users
180 MTD Month To Date
181 MWP Mobile Web Pages
182 MZ Moz Trust
183 NLP Natural Language Processing
184 OMA Organic Marketing Assessment
185 OMCP Online Marketing Certified Professionals
186 OTT Over-the-Top Content
187 OVP Online Value Proposition
188 P I I Personally Identifiable Information
189 PAAS Potentially Harmful Apps
190 PBN Private Blog Network
191 PDP Product Detail Page
192 PIE Persistent Identification Elements
193 PL Procedural Language
194 PLA Product Listing Ads
195 PLA Popular Links Analysis
196 POInT Purpose Outline Input Transition
197 POS Point Of Sale
198 PPC Pay Per Click/Call
199 PQ Percentage of Quality Backlinks
200 PR Page Rank
201 PRD Product Requirements Documents
202 PRG Post-Redirect-Get pattern
203 PRPM Page Revenue Per thousand Impressions
204 PSI Page Speed Insights
205 PV Page View
206 PWA Progressive Web App
207 QoQ Quarter-Over-Quarter
208 QR Code Quick Response Code
209 QS Quality Score
210 RACE Reach, Action, Convert, and Engage
211 RAIL Response Animation Idle and Load
212 RFM Recency, Frequency, Monetary
213 RI Retained Installers
214 RLSA Remarketing Lists For Search Ads
215 RLVA Remarketing Lists for Video Ads
216 RLYA Remarketing Lists for YouTube Ads
217 RM Re-Marketing
218 ROAS Revenue On Ad Spend
219 ROI Revenue On Investment
220 RORV Rate Of Return Visitors
221 ROT Return on Time
222 RPM Revenue Per thousand Impressions
223 RSD Really Simple Discovery
224 RSS Feed Really Simple Syndication Feed
225 RTB Real Time Bidding
226 RTT Round-Trip Time
227 RUM Real User Monitoring
228 RWD Responsive Web Design
229 SA306 Search Ads 360
230 SA360 Search Ads 360
231 SAN Subject Alternative Names
232 SAR Spoof Accept Rate
233 SDK Software Development Kit
234 SDTT Structured Data Testing Tool
235 SFBM Site First Business Model
236 SFM Site First Model
237 SKU Stock Keeping Unit
238 SLA Service Level Agreement
239 SLE Store Listing Experiments
240 SLO Service Level Objective
241 SLV Store Listing Visitors
242 SM Social Media
243 SMART Specific, Measurable, Achievable, Realistic, and Timely.
244 SMM Social Media Marketing
245 SMO Social Media Optimization
246 SMP Social Media Platform
247 SMS Short Message Service
248 SPA Single-Page Application
249 SQL Structured Query Language
250 SQR Search Query Report
251 SS Spam Score
252 SSL Secure Sockets Layer
253 SSL EV SSL Extended Validation
254 SSO single-sign-on
255 SSO Single Sign On
256 SSP Supply Side Platform
257 SSR Server-side rendering
258 TAT Turn Around Time
259 TF Trust Flow
260 TLD Top level domain
261 TLSP Transport Layer Security Protocol
262 TMS Tag Management System (Solution)
263 TPL Transmission Control Protocol
264 TTFB Time To First Byte
265 TTI Time to Interactive
266 UCC Unified Communications Certificate
267 UGC User Generated Content
268 URL Uniform resource locator
269 UTF Unicode Transformation Format
270 UTM Urchin Tracking Module
271 UX User Experience
272 VM Viral Marketing
273 VPA Virtual Personal Assistants
274 VPS Virtual Private Server
275 VR Virtual Reality
276 VTM View Through Metrics
277 VTS View Through Sessions
278 WAS Web Analytics Solution
279 WCAG Web Content Accessibility Guidelines
280 WPO Web Performance Optimization
281 WRS Web Rendering Service
282 XML Sitemap Extensible Markup Language Sitemap
283 XSS Cross Site Scripting
284 YAU Yearly Active Users
285 YNU Yearly New Users
286 YoY Year over Year
287 YPP YouTube Partner Program
288 YRU Yearly Return Users
289 YTD Year To Date
290 ZMOT Zero Moment of Truth

The above list of digital marketing acronyms also called by different names such as digital marketing abbreviation, online marketing abbreviation, digital marketing acronyms etc. I hope you find this content very useful, in case of any missing of Acronyms or additional suggestions please write to me using the contact form. Thank you!


7 Replies to “Complete Digital Marketing Abbreviations/Acronyms [Updated]”

  1. Hello admin, your all the blogs are very nice and attractive, I really felt them all very useful. Thanks for sharing this informative blog on Digital Marketing Abbreviations.

  2. Hello admin, your all the blogs are very nice and attractive, I really felt them all very usefultheir are many other Digital Marketing Abbreviations, I was actually unaware of these information. Thanks a lot sir.

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