Every digital marketer has a common challenge to rank their website in the search engines. I encounter the following issues with clients when we start to work together. The common questions asked by the clients.
“Why I’m not getting enough leads to my website”
“Inbound marketing isn’t working”
“We have done keyword research but not results”
So the above queries are the factors for not ranking, in content, marketing keywords play a crucial role.
Why Ranking Important for your website
Most of the users click the first-page search results. Only the top listing results in search engine receives 70 percent of the traffic, and the remaining 30 percent of the traffic will be going to the second page. It is important to be indexed in the search engine like Google, Bind and Yahoo
Your website is recently launched
Google discovers newly launched websites and checks whether your website exists on the search. If you are not finding your website on Google you have to create a sitemap for your website and submit on the Google search console.
Search Console > Sitemaps > Enter sitemap URL > Submit
Your Website is not indexed
Sometimes search engines take a week or more to update your website on the search results. Because your website may don’t have inbound links or maybe your website is new.
To solve this issue you have to create an account on Google webmaster tools. After registering you can request them to re-crawl your website. There may be many requests to the Google to feature so it doesn’t always work immediately.
Not optimized for search engine crawling
After your websites are indexed in the search engine, the search engine crawl will visit your website to verify your Meta content, keywords, backlinks and other factors. So you have optimized your website as per the algorithms of the search engine which leads the crawler to rank your website.
More competition for your keywords
If you think your content is great and unique then there will be a problem with your keyword targeting. If you are trying to rank for highly competitive keywords then your website will be no longer. So instead of targeting those try to use long-tail keywords. Use specific phrases which contain three or more keywords. Because, long-tail keywords have lower search volume when compared to small keywords (short tail keywords are more competitions). It will be better for you to rank on Google.
For example: If one user searches for “best restaurant” keyword on Google search engine. For this keyword, there will be huge competition so it is difficult to rank on Google. Instead of using that keyword it is better to use long-tail keywords like the best restaurant in Hyderabad. It is a specific keyword so it will be having less competition which helps you to rank better on Google.
All keywords are not equal
It is easy to rank for irrelevant keywords on search engines. Hard work is ranking for the keywords which have high competition. Even big companies face difficulty to rank for all the targeted keywords. Because there will be huge competition for some keywords.
Your website has been removed from Google
Google search engine may remove sites from its index temporarily or permanently if those sites don’t follow the guidelines of Google or mislead the user’s information.
Here are the ways where Google may remove sites from the index:
- De-indexed – When your site is completely removed or banned.
- Penalized – In this your domain will be indexed but none of your pages will be found in the Google search query.
- Sandboxed – In this your site traffic will be dropped suddenly. Even if you are not penalized and de-indexed.
You might be thinking and searching for how to improve your website to visibility on Google search results? Read and follow the below SEO strategies, if you are really looking for the improvement of your website ranking.
Conduct an SEO audit of your website.
SEO audit is the first thing you have to do for your website. Therefore, you can have a clear picture of the current status of your website SEO.
- On-page SEO
- Off-page SEO
Add Targeted keywords in the content
The keywords can be a single word or long tail keyword which consists of three or four words. These keywords should be relevant to your website. So that Google should understand the relevance of your content with the website.
Meta tags cannot be seen by the user but it helps the search engine crawler to understand the content. When the crawler visits your website first read the HTML tags in the content to understand the relevance with the search query.
Use keywords which have less competition
I suggest you use Google keyword planner which is free to know the keywords with less competition. The keywords which have more than ten thousand searches then it is highly competitive. So if you choose these keywords you may have fewer chances to rank on Google. Pick the keywords which have less competition.
Backlinks are the major factor to rank your website. If you have multiple links redirects to your website Google gives your website higher credibility and rank better on Google.
- Create a listing on Google My Business. This is very important to mention your location of the business on Google. So, a user’s can find your site to a map listing and visit your business.
Once optimization is done and your website is showing on the first page. Your competitors will be trying their strategies to beat you on rank top or your users may be searching with different keywords. Finally, I conclude that every website needs continuous SEO to maintain consistency in their search engine ranking.
Rehaman stumbled upon marketing during his MBA. Initially inclined to finance, he quickly got bored of filing spreadsheets and ventured into the world of growth hacking. Finding that most marketing tools were needlessly complex, he helped make LeadMirror an A2i marketing assistant. Connect with him on LinkedIn.
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