How Search Engine Optimization (SEO) Works

By Isak Oct 19, 2014 #SEO
Best Local SEO Company Can Help to Find Customers LocallyBest Local SEO Company Can Help to Find Customers Locally
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural/un-paid/organic” search results. There are 2 methods in SEO which are
  1. On Page Optimization
  2. OFF Page Optimization
How Search Engine Optimization (SEO) Works
On-Page Optimization (Onsite)
  • Basics of website editing for SEO
  • Usability and user experience analysis of Website
  • Website Structure and Navigation Menu Optimization
  • File name Optimization
  • Title Tag Optimization
  • Keywords
  • Keyword Density Analysis
  • Keywords Research in Various Search Engines
  • Meta Tags
  • Meta Tags Optimization
  • Headers Optimization
  • Optimizing SEO content
  • Page Speed Optimization
  • Anchor Links Optimization
  • Header optimization
  • Footer Optimization
  • Header optimization with tag line or catch line
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques (301, 302)
  • Canonical / 404 Implementation
  • HTML Validation using W3C
  • Major search engines and directories
  • Google Page Rank optimization
  • Website Architecture
  • Creating Robots file
  • Image tag optimization
  • Importance of Images in websites
  • Anchor Text optimization
  • Google webmaster tool activation
  • Google Analytic tool activation
Off Page Optimization
  • Submission to search engines
  • Local marketing of business on local sites.
  • Google business listings & mapping
  • Promoting Subsequent pages of the website
  • Black Hat / White Hat / Grey Hat SEO (If necessary)
  • Social Bookmarking
  • Local Business Listing
  • Using Blogs for SEO
  • Blog Commenting
  • Submission to Relevant Directories
  • Linking Building Methodology (Free Links/Paid Links)
  • Directory Submissions
  • Blog Submissions
  • Classifieds submissions
  • Forum Submissions
  • Forum Signatures and Commenting
  • Press Releases submissions
  • Video Submission & optimization
  • Article Submissions
  • Use of Social Media Optimization Techniques
  • RSS Feeds Submissions
  • Tracking Page Ranks
  • Question and Answers
  • Complete details of work done report.
  • Website & Keyword position Analysis in various search engines
  • Complete details of Website status
  • Visitors Report
  • Geographic Report
  • Traffic sources Report
  • Keywords ranking status and many more.

By Isak

I am Isak, founder of I love reading, writing, and sharing my skills and knowledge to all over the world using a modern digital platforms.

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