How Search Engine Optimization (SEO) Works

How Search Engine Optimization (SEO) Works

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural/un-paid/organic” search results. There are 2 methods in SEO which are
  1. On Page Optimization
  2. OFF Page Optimization
How Search Engine Optimization (SEO) Works
On-Page Optimization (Onsite)
  • Basics of website editing for SEO
  • Usability and user experience analysis of Website
  • Website Structure and Navigation Menu Optimization
  • File name Optimization
  • Title Tag Optimization
  • Keywords
  • Keyword Density Analysis
  • Keywords Research in Various Search Engines
  • Meta Tags
  • Meta Tags Optimization
  • Headers Optimization
  • Optimizing SEO content
  • Page Speed Optimization
  • Anchor Links Optimization
  • Header optimization
  • Footer Optimization
  • Header optimization with tag line or catch line
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques (301, 302)
  • Canonical / 404 Implementation
  • HTML Validation using W3C
  • Major search engines and directories
  • Google Page Rank optimization
  • Website Architecture
  • Creating Robots file
  • Image tag optimization
  • Importance of Images in websites
  • Anchor Text optimization
  • Google webmaster tool activation
  • Google Analytic tool activation
Off Page Optimization
  • Submission to search engines
  • Local marketing of business on local sites.
  • Google business listings & mapping
  • Promoting Subsequent pages of the website
  • Black Hat / White Hat / Grey Hat SEO (If necessary)
  • Social Bookmarking
  • Local Business Listing
  • Using Blogs for SEO
  • Blog Commenting
  • Submission to Relevant Directories
  • Linking Building Methodology (Free Links/Paid Links)
  • Directory Submissions
  • Blog Submissions
  • Classifieds submissions
  • Forum Submissions
  • Forum Signatures and Commenting
  • Press Releases submissions
  • Video Submission & optimization
  • Article Submissions
  • Use of Social Media Optimization Techniques
  • RSS Feeds Submissions
  • Tracking Page Ranks
  • Question and Answers
Reports:
  • Complete details of work done report.
  • Website & Keyword position Analysis in various search engines
  • Complete details of Website status
  • Visitors Report
  • Geographic Report
  • Traffic sources Report
  • Keywords ranking status and many more.

About the author

Isak administrator

I am Isak, founder of onlineguider.com. An Internet guy who knows, how the algorithm of search and it's result works. I love reading (learning), getting updated myself, sharing my skills and knowledge with all over the world using modern digital platforms.

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