Digital marketing is a term for of marketing method using digital technologies, mainly on the Internet. This including mobile phones, display advertising and any other digital medium. In this post I will be going to explain the list of Digital Marketing Channels which are used in our modern internet technology.
What is Digital Marketing? How it Works?
Digital marketing is all about marketing efforts to make things easy for branding using digital medium. Digital channels such as social media, email, blogs etc. get boost to connect with potential customers. Digital marketing methods and channels examples include SEO, Content Marketing, Social Media Marketing, Pay Per Click., Native Advertising, Email Marketing etc.
Why Digital Marketing?
Digital marketing is a good way to promote your products and brands online and through other digital channels. It promotes endless possibilities for multiple businesses like video, email, social media or website-based marketing opportunities. It enables brands to reach audience in a cost-effective and measurable way.
Business & Digital Marketing: How it works?
Digital marketing holds potential for enhancing your business prospects. Positive outcomes result from a perfect strategy. In B2B (business-to-business) company, digital marketing is centered on online lead generation, with the end goal- being for someone to speak to a salesperson. In B2C (Business-to-Customer) company, the focus is on attracting people to your website and make them, customers without communicating with the salesperson. Target audience gets an attractive marketing message via company, website, email etc. that enhances the customer’s interest.
Internet, in general plays a vital role in influencing customer’s purchase. This enhances business’ visibility and improved customer retention as a result. Company’s website is the place where customers get the first impression regarding your products, brand etc. It is from where customers get attracted and start paying for your products.
Digital marketing is focused on attracting, engaging and converting your leads. The tactics that you will use will eventually lead to target customers to get more products’ info and buy them as well. Appearance of your site is very important. But it should be well organized to let customers move further in the process. There is a complete digital marketing strategy that helps you attain best results. Strategy steps are:
9 Most Important Digital Marketing Channels:
Here, communications happens only by digital signals. All voice and video signals have to be converted from analog to digital in order to be carried over a digital channel. Types of digital marketing channel can be defined as an interface connected to the World Wide Web through which communication can be made.
A digital marketing process is a broad term that explains how many steps you take to accomplish digital strategy. As part of your social media strategy, you may have a digital marketing process to curate content, schedule posts and engage with your audience. And yet another method could be used as part of an email marketing plan to improve the lead nurturing campaigns. Here are the most important digital marketing channels:
Channel 1: Search Engine Optimization (SEO)
SEO is the most important in digital marketing. It is the process of optimizing your website to rank higher in search engine results pages such as Google, Yahoo, and Bing etc. Search Engine Optimization plays a key role in increasing the free or organic traffic on your website. It should be improved to reach more customers easily. Content of the site is optimized by using keywords and topics in the website content.
Channel 2: Search Engine Marketing (SEM)
Search engine marketing is a businesses pay Google to show their advertisements. It is simply means advertising through a paid media budget. Here you have to pay for each click and impressions. There are different types ad methods, you can chose the types of paid ads based on your business goals. Website traffic will be increases by purchasing ads on search engines. There are many tools are available for search marketing like Google Ads, Bing Ads and many more.
Channel 3: Social Media Marketing (SMM)
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. This means attracting customers’ attention to your brand and products through social media handles such as Instagram, LinkedIn, Facebook etc. HubSpot tool can also be used to connect to different social channels from one place. Check out the list of top 10 Social Media Management tool.
Channel 4: Social Media Optimization (SMO)
SMO refers to the use of social media outlets to increase product’s awareness or its services. Proper implementation of SMO results in an efficient digital marketing by spreading awareness among people and attracting them to their websites through social news, social networking sites, RSS feeds etc.
Channel 5: Content Marketing
It refers to the content that business creates and promotes for attracting and engaging target audience by generating brand awareness and traffic growth. Blog posts, ebooks and white papers and info-graphics are ways to achieve this.
Channel 6: Pay Per Click (PPC)
Pay Per Click (PPC) involves paying publisher every time an ad is clicked. These advertisements help in getting results quickly on the top in search engines. Digital marketing gets boost from paid ads on Facebook, Twitter ad campaigns and sponsored messages on LinkedIn.
Channel 7: Email Marketing
Branded emails are sent to the target audience. These are used to increase brand awareness, promote events and establish industry leadership. Email marketing can be done through blog subscription newsletters, customer welcome emails, follow-up emails to website visitors etc.
Channel 8: Web Analytics
Web Analytics is a process of analyzing the user or visitors behavior on site. A most important task will be performed at the end of the project, where you can track overall performance of the campaigns. Web Analytics report will show you the previous and current performance based on that you can analyze and forecast your campaigns performance. There are many Web Analytics tool out there for free and paid as well, use of this data tool you can easily track and achieve your business goal. In fact about 99% of the web users are using Google Analytics tool for tracking their performance.
Channel 9: Conversion Rate Optimization (CRO)
Conversion Rate Optimization is the process of optimizing the conversion as per your business goal. Digital marketing has the final valuable task which is website analytics conversion optimization. This can be any value of the goals like number of downloads, form filling, busing, video watch and etc. Conversion rate optimization can be tracked using web analytics tools like Google analytics, user experience and behavior analysis tools.
The future of business is digital marketing. Without a proper digital marketing plan, no business will be able to survive or succeed in the market. By embracing this marketing device, a consistent growth in business is not feasible. Organizations that have grasped this industry concept are getting ahead of their closest market rivals. Digital Marketing is not only about the website but is much influenced by the tools used along. The above steps definitely make your digital marketing more effective, quick and beneficial.