Google Panda is a modify to Google google ranking algorithm that was first released in Feb 2011. The modify aimed to lower the rank of low-quality sites/thin sites, and return higher-quality sites near the top of the look for. CNET reported a surge in the positions of news sites and social media sites, and a drop in positions for sites containing considerable amounts of advertising. This modify apparently affected the positions of almost 12 percent of all look for. Soon after the Panda rollout, many sites, including Google website owner forum, became filled with complaints of scrapers/copyright infringers getting better positions than sites with original content.
Search engines Penguin is a computer code name(Official Name is Google’s Webspam Algorithm) for a Search engines criteria improvement that was first announced on April 24, 2012. The upgrade is aimed at decreasing online search results positioning positions of websites that violate Google’s Webmaster Guidelines by using now announced black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others. Unlike PageRank, however, Google makes all updates to this algorithm public.
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