What is Data Visualisation and Why is it Important?

A Data visualisation tool is a form of software that’s designed to visualize data. Each tool’s capabilities vary but, at their most basic, they allow you to input a dataset and visually manipulate it. Most, but not all, come with built-in templates you can use to generate basic visualizations.

Data Visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data

How Do Data Visualization Tools Work?

Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.

Some of the Best Data Visualization Tools

  • Tableau
  • Google Data Studio
  • Looker
  • Zoho Analytics
  • Sisense
  • IBM Cognos Analytics
  • Qlik Sense
  • Domo
  • Microsoft Power BI
  • Klipfolio
  • SAP Analytics Cloud


Tableau Software is an American interactive data visualization software company focused on business intelligence. It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington. In 2019 the company was acquired by Salesforce for $15.7 billion.

Google Data Studio

Google Data Studio is an online tool for converting data into customizable informative reports and dashboards introduced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite. In May 2016 Google announced a free version of Data Studio for individuals and small teams.

Google Data Studio turns your data into fully customizable informative reports and dashboards that are easy to read and share. At the moment, Google Data Studio is offered completely free by Google as part of their Google Cloud Platform offering.


Looker is business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.

Looker Data Sciences, Inc. is an American computer software company headquartered in Santa Cruz, California. It was acquired by Google in 2019 and is now part of the Google Cloud Platform. Looker markets a data exploration and discovery business intelligence platform.


Sisense is a business intelligence, AI-driven, software company headquartered in New York City, with offices in San Francisco, Scottsdale, Tel Aviv, London, Melbourne, Tokyo, and Kyiv. Sisense provides APIs for customization to build personalized analytic experiences in any application or workflow.

IBM Cognos Analytics

IBM Cognos Business Intelligence is a web-based integrated business intelligence suite by IBM. It provides a toolset for reporting, analytics, scorecarding, and monitoring of events and metrics. The software consists of several components designed to meet the different information requirements in a company

Qlik Sense

Qlik Sense is a modern data analytics platform. Our one-of-a-kind analytics engine and AI empower any user to find hidden insights query-based BI tools miss. Qlik Sense is a complete data analytics platform that sets the benchmark for a new generation of analytics


The Domo Business Cloud lets you integrate data from any source, turn data into live visualizations, and extend BI into apps that empower your team with data. Domo, Inc. is a cloud software company based in American Fork, Utah, United States. It specializes in business intelligence tools and data visualization

Microsoft Power BI

Microsoft Power BI is a business analytics service by Microsoft. It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards. It is part of the Microsoft Power Platform.


Klipfolio Analytics Tool is a Canadian software company founded in 2001 and headquartered in Ottawa, Ontario. The company initially focused on the consumer market, and later moved into the dashboard and business intelligence space. On Feb 25, 2015 they announced a series A round of $6.2 million

SAP Analytics Cloud

SAP Analytics Cloud is a new tool in the SAP portfolio to meet the needs of data visualization in the cloud. It is delivered as an all-in-one, SaaS-based product. It covers the needs of data visualization, budget planning, and predictive analytics. Its main function is the creation of data reports.

SAP Analytics Cloud (or SAP Cloud for Analytics) is software as a service (SaaS) business intelligence (BI) platform designed by SAP. … With all the data sources and analytics functions in one product, Analytics Cloud users can work more efficiently, according to SAP.

Benefits of Good Data Visualization

Our eyes are drawn to colours and patterns. We can quickly identify red from blue, square from the circle. Our culture is visual, including everything from art and advertisements to TV and movies.

Data visualization is another form of visual art that grabs our interest and keeps our eyes on the message. When we see a chart, we quickly see trends and outliers. If we can see something, we internalize it quickly. It’s storytelling with a purpose. If you’ve ever stared at a massive spreadsheet of data and couldn’t see a trend, you know how much more effective a visualization can be.

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