In practical terms, eCommerce remains one of the fastest growing sectors in business. Despite the dot-com bubble of the 90s and the rise of certain industry dominators, the time has never been better to set up an online storefront. There are many options to streamline this process, but among the best is Shopify, for a handful of reasons that will be detailed here. While it may or may not be the best choice for your business, in particular, it is a compelling choice that will serve nearly any merchant very well.
Simply put, Shopify is an excellent eCommerce solution because search engine optimization is a necessary component of any eCommerce business. More than advertising, proper SEO will get your business in front of interested eyes. Shopify Seo Experts are a class unto themselves that capitalize on this specialization to make your Shopify-based storefront as accessible as possible to as many interested consumers as possible.
While Shopify SEO experts can optimize your Shopify storefront, they can also integrate with your SEO portfolio as it develops externally to highlight the strengths and minimize the weaknesses of your storefront’s reach. This trait is somewhat unique to Shopify experts because of Shopify’s specialization in SEO. While it is certainly possible with other eCommerce solutions, Shopify makes it much more efficient, meaning its experts tend to perform better when using a blended SEO strategy.
Shopify is notably versatile for a storefront framework. It’s well-suited to a great number of products and services. While certain services specialize only in individual physical products or individual listings, Shopify can handle modular purchases and products as well as bulk listings. This versatility is what makes it such a universal choice among merchants. While it might be possible to specialize for a single type of business with another framework, Shopify can accommodate almost anything and has the industry momentum to stay current.
Importantly, Shopify SEO experts have a grip on SEO as the industry changes. SEO is an industry unto itself as major search engines are constantly changing their search algorithms in the interests of providing more salient search results. Proper SEO isn’t just about performing well at the moment, but performing well six months or even six years in the future. Obviously, SEO looks very different today than it did six months ago, to say nothing of six years; identifying trends as far out in advance as possible and keeping up with what is about to change is crucial if an eCommerce business is going to have any staying power. Just because Shopify can make getting set up easy doesn’t mean maintenance won’t be necessary moving forward, and tapping the expertise of Shopify experts is a good way to future-proof.
Finally, Shopify makes iteration and rebranding very simple. Sometimes, the best way to rejuvenate an online store is to start over. This sort of agility often distinguishes the most successful smaller retailers from their competitors and is one of the few things small retailers can still do better than their bigger counterparts. Working in tandem with experts, this ability to do a complete overhaul or make individual tweaks in response to market shifts is relatively unique to Shopify and makes it an especially powerful choice for unique merchants operating in fresh or fluctuating industries.
There are a great number of very good choices for eCommerce solutions, but it’s still possible to make the wrong choice. That’s why trusting in Shopify SEO experts can be the best decision any retailer can make, whether they’re looking to expand a brick-and-mortar store online or take their web storefront to the next level.
At 1Digital Agency, we have the experts you need to help boost your SEO and get you ranking higher than your competitors. Reach out to us today at 215-809-1567 or visit us online at 1DigitalAgency.com.
BigCommerce is one of the most popular options when it comes to using a steady and reliable platform for your online business. With all of the different features available, it can be overwhelming, especially when starting out. An even bigger challenge, however, is to make it stand out from other websites that use BigCommerce and make it more SEO-friendly. This is where our 1Digital expertise comes in. Our SEO experts employ different methods that will help your site rank higher than before on search engines while maintaining a sleek and easy to use interface. Contact us today to find out our Bigcommerce Seo Services.
There are a lot of factors that go into making a website SEO friendly. It all starts with how you draw in viewers for clicks. What is your title going to say? When it comes to making your site more optimal, the first thing that everyone sees is the link to the website. There are a few questions you need to ask yourself as you create this link. What is it going to say that makes it stand out from others? How long should the hyperlinking text be? Be sure to add the right keywords as well when creating this introductory hyperlink for users. With the right keyword, your website will likely rank higher than other sites when it is first searched for in search engines such as Google. Our BigCommerce SEO services also involve thorough keyword research, determining what will help your site stand out in rankings, as well as how it will fit in to that overall category of whatever industry your website is breaking into.
Believe it or not, standing out from an imagery perspective is highly important when it comes to making your site more optimal for search engine ranking. Our web design and development teams are highly knowledgeable in the various platforms used for online businesses, particularly BigCommerce. Their understanding of how to customize a BigCommerce website enables them to collaborate with you by marrying their technical skills with your vision of how you think your site should look. They fully utilize the different image and video methods that BigCommerce allows to really show the strengths of your company and its services and products. By creating a web design that is unique from others, your website will further separate itself from other online businesses within your industry, making it even more SEO friendly than it was before.
Lastly, content is highly important. This is where you incorporate all of the aspects of what have been previously stated. Helpful and well-written content, in addition to excellent web design and the correct use of keywords, will give you a website that attracts a user’s curiosity and lead them to clicking and viewing your page for an extended period of time. Our copywriting team excels in delivering you the content your business needs to engage with users who decide to visit your site and seek out your products and expertise.
If you want to see some of examples of our work with other clients, head on over to our website at 1DigitalAgency.com and view our Portfolio page. We’ve collaborated with businesses from numerous industries and have helped develop their website and grow their business over time. Regardless of the industry they work within, we make sure to put in the research needed to ensure that the business we’re collaborating with stands out from the crowd of their industry with an excellent and user friendly website design.
For more information about our services, head to our website and fill out a form with your name, company URL, and contact information. We will be sure to reply to you as soon as possible. Our agency is also available for consultation via appointment.