Tag Archive SEO Techniques

How to use Screaming Frog SEO spider to improve On page SEO

As we all know Screaming Frog SEO Spider is an On page SEO Audit tool. Each and every website needs on page Audit to identify Internal, on page issues, redirects. It is a free tool for auditing a website up to 500 pages. For websites more than 500 pages ( e-commerce sites), you need to pay for it. Let’s see how to use screaming frog SEO spider to improve On page SEO

Screaming frog SEO spider to increase search results

But first, we need to know the advantages of using Screaming Frog SEO Spider tool to improve On page SEO, they are

  • You can have the spreadsheet of audit data.
  • Use to analyse the competitor’s On page, thus you have a competitive advantage.
  • Find Internal Broken Links.
  • Can Find Redirects.
  • Find the blank meta detas, that needs to be filled.
  • You can use this audit to improve on page performance
  • And find other On page errors that needs to get fixed

First, you need to download the desktop application of Screaming Frog SEO spider, Click here to view the website. Then click download, it’ll be around 500mb. Then install the application.

You may see lot of data once you enter a website’s URL address. Let’s go with the menus in the top bar.

1. File

Inside the file menu, you can save the existing crawl data as a file and can view it anytime. You can also save current configuration as default. And also you can schedule the crawling ( but some features are limited to Premium users).

File menu in Screaming Frog SEO Spider Tool

2. Configuration

In the Configuration menu, you can click spider to customize the content that you need to see. You can Include and exclude images, CSS and Java script. With the help of API access you can connect to the tools like Majestic, Ahrefs, Moz, Google Search console and Google Analytics. In addition to that, you can use authentication and lot of cool features are available with premium account.

Configuration menu in Screaming Frog SEO Spider

3. Mode

Using the Mode menu you can change modes like List, spider, and SERP. The default mode is spider mode. For using List mode, you need a valid URL list File. For using SERP mode, you need a valid SERP summary file.

Using Mode menu in Screaming Frog SEO Spider

4. Bulk Export

With the help of Bulk Export Option, you can export All Inlinks, outlinks, Queued URL, All anchor test, All images, Screenshots, All page source. Able to export response codes like like Blocked by Robots. txt Inlinks, Success Inlinks, Redirection Inlinks, Client error and server error. And also able to export URLs in the sitemaps Inlinks.

Using Bulk Export menu in  Screaming Frog SEO Spider

5. Reports

Under reports, you can see crawl overview, where you’ll get overall On site audit report for your page. It also includes Redirect & Canonical chains, Non – Indexable Canonicals, Pagination, Insecure content, orphan pages and many more.

Report used in Screaming Frog SEO Spider

6. Sitemaps

With the help of this menu, you can able to view sitemap for your site.

Sitemaps can be get from Screaming Frog SEO Spider

7. Visualisations

This is one of the most important and coolest feature in this tool. It’ll show your site pages and links in the form of graph. Like below

Tree graph diagram

In side this tool, you can find 3 windows, In the middle you can find the report on crawled website like Address, occurences, Indexability and many more.

The second window is in the right side of the tool, you can drag it your left side if you want. It shows data about the pages crawled.

The third window, which is in the bottom, once a particular URL is selected, it’ll show the data related to URL. Right from URL details to Inlinks, outlinks, SERP it’ll show you all.

three windows in screaming frog tool

How to use Screaming frog SEO Spider to increase On page SEO

1. Insecure Content report

It is a primary consideration that each and every website/ blog should be Secure. Should not affected by any unwanted viruses or malwares. So with the help of this Insecure Content Report, we can view which content is insecure. With the help of that we can fix it or we can eliminate it.

report on insecure content

2. Get Response Codes

Response codes helps you to find whether your URL is blocked by Robots. txt Inlinks, Blocked Resource Inlinks, No response links, Success, redirection, client error, and server error.

In redirection, 301 indicates that the link is permanently redirected, 302 indicates that the link is temporarily redirected. 401 indicates the URL link leads to no existent pages. SO once you find it you can fix that right away.

Responsive codes

3. Check your URL Structures

With this Screaming Frog SEO Spider Tool, you can check your URL structure. Always the URL structure should be simple, keyword rich and should be short. Unwanted or Confusing URL will lead to poor User Experience.

4. Correct page Titles

With the help of page Titles option, you can view and find whether the titles used are duplicate( repetitive), thus making every title unique. To find whether titles are keyword rich

5. Analyze Meta Descriptions

we need to visualize the website’s meta descriptions and make sure that they’re totally optimized. Check for and alt meta descriptions that have duplicate content, aren’t keyword optimized, or square measure missing. confine mind the character count ought to be around 160 characters. If you’d wish to filter and check for specific problems (for example missing meta descriptions), use the filter computer menu.

6. Inspect H1 Titles

You should inspect whether the H1 Titles are used, no of missed H1 tools. Each and every H1 Titles should be unique. H1 optimization will help you greatly on keyword rankings.

7. Optimize Images

Optimize images, like change the alt text, compress and reinsert the image if the image size is more than 100kb. You can either compress or replace with a smaller image.

8. Look at Responsive time

With this report, you can check at the responsive time for every URL, if the responsive time is below 2 seconds, then it is healthy. If the responsive site is more than 2 seconds. Please check out my latest blog post on Top 10 free SEO Tools to improve your search rankings

Please leave your valuable comments below.

Cheers,

Sujithbeno

Benchmarking Organic SEO Rankings

People really like to check their search rankings. Many companies want SEO to use it as a measure of time, but it is a bit problematic for various reasons. Here’s a summary of the main problems with the rank check.

Benchmarking Organic SEO Rankings

Benchmarking Organic SEO Rankings

Google results are not compatible:

  • Various geographical locations (also in different cities of the United States) often provide different results.
  • Users are personalized for logged-in users based on their search history, and are personalized for non-logged-in users, as well as based on their navigational behaviors in SERPs, browser history, location data, and more.

A random checker can monitor and report all these discrepancies (at least, with Google’s global settings, without scraping it hundreds of times).

Focusing on rankings (instead of traffic) can lead to poor strategic decisions:

  • When site owners ignore rankings for specific keywords, the time and power spent on certain keywords and phrases often generate very little value compared to those resources they have fully spent on the site.
  • Long-tailed traffic is often 70% -80% of the demand curve, and it is very easy to rank in a longer length than focus on some rankings and get valuable traffic from there at the top of the demand.

So, by typing some questions or using authorization tools like the Authority Lab, go to the search engine, express your desire to check the rankings and do it yourself, but do not forget to pay attention to your visitors and conversion statistics.

More Visit to: https://www.iepluse.in/

Website Designing Company in Delhi – India

Website designing company Delhi-India, deals in web designing & development, digital marketing services, SEO services, social media marketing, Google Adwords. Political party promotion, android and iOS app development, software development,  ecommerce development etc. Our aim is to provide result oriented services with 100% assurance.  We make your online business smooth and efficient. We have a team of industry experienced professionals who deliver outstanding result by working on the latest technology.  Website99 motive is to make your business stand out from the competitor market. We are an award winning website designing company Delhi-India. We make a unique presence of your website in the online market. We provide cost effective services within a stipulated time frame. Our dedicated team works on the latest technology and help to turn your business into a big brand. This is the reason we are considered to be the best website designing company Delhi-India.

Why Choose Website99 – Best Website Designing Company Delhi, India

Expert Tips for Small Business Websites

Expert Tips for Small Business Websites

We are the leading website development & Digital marketing Company in Delhi-India. We have a specialized team for every single services such as graphic designing team, Digital Marketing team, PHP developer team, App development team. All are dab hand in their particular work with years of experience.

So far we have worked with so many reputed brands such as ICICI Bank, Bajaj Finance, Clove Dental, GRC, Yamaha Motors, NGO, Pharma Group, Advertising Company, E-Rickshaw, Narendra Chanchal, Election Campaign, Sudhir Genset, Kirloskar Genset, Olympic GYM, Jhandewalan Mandir etc.

These are the famous brands that website99 has worked with. All are well satisfied with our services and call us the best website designing company in delhi.

Turn Business into a Big Brand with Website99

Promoting a newly developed website to reach a wider audience is a multi-tired process. But we make it possible within a short span of time by using ethical SEO techniques. This continues process of few months gives an unique identity to  your site make it a real brand. It brings more and more traffic on your website and turn them into a real customers.

Our Mission & Vision

Our mission is to become a prime website designing company Delhi. Our vision is to be the best in IT industry. We feel  pleasure when our client give their positive and valuable feedback.

Google Map

Expert Tips for Small Business Websites

While you might search for a suitable company to provide Cheap Website Design Toronto services, you must take note of the following points in order that your website becomes a successful one in promoting your business, brand, company, sales and profits.

Keep it free of any clutters
Let the design and layout be simple and captivating. Avoid too much designs or information that can overwhelm the users. Uncluttered design can make your website look professional and provide a pleasant viewing experience.

Make it Google friendly
Aspects such as uncluttered site, powerful content, sitemap, relevant keywords, and proper URLs can make Google index your small business website with ease. Your website must include at least basic SEO. Discover a good SEO friendly CMS to build your site.

Keep the site mobile friendly
Google is now going by mobile-first index. If your website is not mobile responsive, it can have a suicidal effect on it. When it is made mobile friendly, it can adjust to any viewing device. Your site must be able to provide user friendly experience across all devices.

Inbound leads
The most important function of a website is to capture as many inbound leads as possible. Since people are these days interested in researching about the products they will buy, they look forward to compare them. They might not buy impulsively. This waiting time can be used to gather their email address and keep them informed and find out when they are ready to purchase. At the same time, never be too persistent in a way annoying the potential customer.

Professional branding
Give a professional look to your site that reflects your brand image. Use the coolors that prominently appear in your logo. A small business website development company can give a professional look to your site.

Showcase the products and services well
You must show your products and services to the viewers in an attractive way. Do not have too many products in a page to clutter the page. Your customers are likely to spend only a few seconds on a page and you must grab their attention within that time to create the best possible impression.

Quick loading time
Your site must load as quickly as possible. The design of your site must have the best server infrastructure and bandwidth to support it. Work on many aspects in a way reduce the loading time.

Make the content relevant
Ensure that the content you publish on your small business website is relevant and will interest the audience. It must not be too long to bore them. At the same time, you must give enough information to the viewers. Make the headlines catchy and informative so that they can make the visitors continue with your site.

When you do not have a dedicated website that can engage your customers positively, you will lose out your business to your competitors who are working through a great website. So never underestimate what a professional website can do to your business.

For more information about Affordable Web Development Services Toronto and Best Seo Company Toronto Please visit : Anm.digital

Must Know Design Tips For Business Websites

Whether you own a small or big business, you will need a good, resourceful, engaging and optimized website to reach out to your customers. Today a business without a website is like a shop without a physical address. When you hire an Affordable Website Design Toronto to develop your site, the following tips can help you design a great website that helps you achieve your goals in an effective way besides maximizing your ROI.

Keep it uncluttered
A good web designing must always be simple and also captivating. A complicated design or too much information can ruin the very purpose of your website by affecting the user experience. An uncluttered website will look professional and engage the audience productively.

Let Google find your site easily
Search engines in general and Google in particular go by a set of criteria to list websites in their search results. Some important aspects to work on to let your website be found on Google are a clear content, sitemap, proper URLs, uncluttered design and others.

Make it mobile friendly
These days, Google is very particular about mobile-first index due to the rising popularity of mobile search on the internet. If your website is not mobile friendly, it can have a suicidal impact on the purpose of your site. It is important that your site provides a mobile friendly experience across all devices.

Create effective inbound leads
It is important for your business to focus on inbound leads and capture as many of them as possible. Customers are doing a thorough research these days before deciding to buy a product. You can collect their email ids to keep them informed and also find out what their buying preferences are. At the same time, you must take steps not to annoy a potential customer.

Make the contact details visible
Never forget to make your contact information visible prominently in every page. Create a separate contact page to include the physical address of your business so that your business will look authentic. A map and hours of operation will be very useful to your customers.

Let the branding look professional
Use prominent colors that are part of your band logo. An accomplished web design company can give your site a professional look. Be consistent with the use of fonts throughout the website. Ensure the graphics and images you use sync with your site in a complementary way.

Get a simple buy unique design
It is important that your website reflect your brand. The first impression created by your site on the viewers is important as it can play a crucial role in attracting or repelling the visitors. If your site is just like those thousands of other sites on the internet, it is not likely that it will create an impact on the viewers’ mind.

Give adequate information to the viewers
You must showcase your products and services as effectively as possible to your customers. Displaying too many products and services on a single page can make the site look cluttered. A professional, precise and effective way of informing your audience is crucial to the success of your site.

For more information about Website Development Company Toronto and Best Seo Company Toronto Please visit : Anm.digital

How to Get Awesome Links to Increase Your Website Rankings?

Link building is a must if you want to improve your website’s visibility as well as rankings and be on the first page of search engines, whatever your business is the only key to enhance your website’s visibility in the search engines is Link Building.

Link building can be tricky to keep up with, and the rules, as well as techniques, are changing every month. Everyone wishes to see their websites being ranked on the first page of Google. Once your website is active as well as running smoothly for a few months, you might be in shock while you analyze its performance. You will usually search you’re not getting any valid clicks as well as visitors, and notice that you’re still not ranking for the search terms you’re targeting.

For Higher Search Engine Rankings, Link Building is Always Essential

Link building is one of the keys of achievement to websites being ranked at the top of search engines. There is a lot of ineffective information regarding link building which might be a waste of time as well as money and could obtain your site banned as well as blacklisted from search engines.

If you’re tired of using the old traditional link building tactics and you’re looking for free link building strategies, the processes and approach below will be of great help. Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings as well as traffic you’ll get.

And of course, you wish to keep an eye on your Google rankings. While crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Surely there are hundreds of ranking factors. However, backlinks represent the most vital metric for SEO. Now, needless to say, quality backlinks are tough to get, but they shouldn’t be. In fact, there are smart ways to build or earn affordable link building packages, to obtain authoritative websites to link to your online business.

Why Does Backlink Quality Matter for SEO?

Links have always been a significant factor in how search engines like Google rank websites in their results as well as that still hold true today. Search engines essentially analyze each link to your website and also see the quality of your content. So the more links you have to point to your website, the more reliable your site will appear.

Unluckily, Google hasn’t released specifics on how it calculates credibility, or how reputable it considers your site. But there are plenty of tools and programs that may offer you an idea of how trustworthy your site appears. This metric is based on a site’s link data, age, popularity, size as well as trust-related indicators, and is scored on a scale from one to 100. Essentially, the higher your domain authority, the easier it will be for your website to earn top page rankings in Google.

Guest Blogging

Guest blogging is the most effectual way to reach new audiences. By publishing articles on other popular websites, you’ll obtain your content in front of new readers as well as win more exposure. Sometimes, it’s not just about the backlink, however about increasing your online reputation or your social media followers.

Guest blogging SEO helps you leverage your relationships as well as expand your audience. In case you have confusions about guest posting, consider that even Google accepts guest contributors on its Google Analytics blog.

These links can either be placed in the author bio section or utilize the information within the body of the post. This has long been a popular link building method. One obtains free content to share with their audience, while the other earns a high-quality link. High-quality, relevant guest posts are different from the bulk produced, low-value posts that are an obstacle to many SEO strategies. When done right, with a focus on offering helpful, high-quality content, guest posts may still be an effective link building tool.

Build Internal Links

Internal links are a key factor for running a victorious blog. They are passing link juice as well as you can utilize your anchor texts. With a good internal linking structure, you may help users easily navigate through your website as well as increase the overall user experience.

There are tools that can automatically create internal links on your blog, especially if you are running WordPress, but you should perform this manually. Microsoft’s Matt Cutts has recommended that webmasters keep their number of internal links per page below 100, for both usabilities as well as SEO.

Backlinks Through Infographics

Infographics are one of the most well-liked methods for bringing traffic to your website as well as gaining valuable backlinks. They’re also great because they’re easy to comprehend and share. Everyone loves visual data, right? That’s why the demand for infographics has increased significantly. Consider those influential online publications.

Now, select your infographics carefully: Each one should include a unique and interesting story for your audience. To make your selection, follow currently trending topics and see what people are looking for, then create your infographic utilizing statistical data. To obtain started, research as well as gather data for the content. Then search for someone to make your content visual. There are several infographic directories where you can submit yours.

Last but not least, perform email outreach to people who have previously linked to similar infographics or have shared them on social media. Enquire about feedback on your infographic, but never ask for a link directly. If they love your infographic, they’ll recognize what to do.

Search Out on Your Competitors

If you are serious about getting more organic traffic, staying up to date with your major competitors’ online marketing benefits and strategies is mandatory. You have to spy on your competitors on social media and look for their link-building or earning techniques, as well as their content-marketing methods.

Subscribe to their email newsletters or you can follow them on social media. Another smart way to catch up with their innovative content is to make a Google alert for the keyword “site:yourcompetitor.com.”

What is a Meta Description?

The meta description is an HTML tag, which looks like this in the HTML. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. Refer the below image of meta tags reflecting on Google SERP.

Characteristics of a good meta description

Characteristics of a good meta description

Characteristics of a good meta description

  • It should be around 135 to 160 characters.
  • It should be actionable, in an active voice.
  • It should include a call-to-action.
  • It could contain structured content.
  • It should match the content.
  • It should contain the focus keyword.
  • The meta description should be unique.

Refer Yoast for more.

On Page SEO Techniques for 2018

 Here is the final checklist which you need to follow in 2017 to make sure your content rank higher in search engine. I have listed few of On Page SEO Techniques for 2018 which are most important for any kind of business website who has to rank on Search Engine Result Page.

On Page SEO Techniques for 2018

·         Keyword placement
·         Keyword in Title
·         Keyword in Permalink
·         Keyword in first paragraph
·         Keyword in Image Alt tag
·         Tweaked Keyword in H2 or H3
·         Bold Important Keywords and related keywords
·         Italics 1-2 important Keywords
·         Outbound Link to relevant high-quality sites
·         Internal links to related articles
·         Remove all stop words from Permalink
·         Add multi-media (Video, Slides, Info graphic)
·         Longer the content length, better it is. Minimum: 700 words
·         Optimize image before uploading (Compress and resize)
·         Page loading time

SEO Other Places be Concentrated:

·         Use Meta title in less than 65 character
·         Use Meta description in less than 150 characters.
·         If using any Social SEO plug-in, make sure to add image for Face book, twitter (Take advantage of social graph).
·         Make sure to have social sharing buttons at the end of post or floating social sharing buttons.
·         Have related posts after blog posts to lower down bounce rate.

Things not to do:

·         Not more than 1 H1 tag (Your Post title is H1 tag)
·         Don’t repeat H2 and H3 Tag. Read here about heading tags SEO
·         Don’t increase Keyword density by more than 2%

Search Engine Position Checker (SERP Ranking Report Tracker)

Search Engine Position Checker tools are listed below:
  • Google vs Yahoo Graph
    This tool looks at the results from Yahoo and Google, finds the similarities and then gives you a graphical display of what results are in both search engines
  • Search Engine Position Checker
    The Search Engine Position Checker tool will automatically query the search engines you specify and check if your URL appears in the first 50 results for your chosen keywords….
  • Search Engine Spider Simulator
    With this tool you see all informations a search engine spider receive from a website.
  • Marketleap Search Engine Verification Tool
    Our verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword
  • Number of pages indexed
    This tool will generate a report showing how many pages of your website has been indexed by the search engines so far. It supports all major search engines: Google, Yahoo, MSN, Alltheweb, Hotbot and AltaVista.
  • Search Engine Ranking Report
    Input key phrase list get Google rankings
  • SERPs Position
    Use this tool to find out, on which position your domain is ranked for the given keyword and compare the first 100 results by Google, search.MSN and Yahoo.
  • SERP Tracker
    The SERP Tracker reports on search engine results and charts performance over time

SEO Implementation for New Website Project

To become on familiar terms with professional SEO services, the proffered service has developed into a crucial facet. A brief stance on the services is discussed below.

A. Quintessential Pre SEO Research and scrutiny is done absolutely free

after confirmation of core business goals and SEO needs, a detailed scrutiny of your web site is done to crop up with innovative and result oriented ideas to assist your business development. Do keep in mind that this analysis and Pre SEO report is handed out Free of Charge. Some of the highlights of the analysis encompass.

a. Keyword research
b. Pre SEO keyword positioning on major search engines
c. On page issues are addressed
d. Also compare your web site with three of your major competitors
e. Also maintain a database of the traffic visiting your web site.

B. On page optimization facets

All and sundry natter about back links and in the process fail to notice the crucial facet of SEO termed on-page optimization. We, at Best SEO work, assume an altogether unique advance by let your web pages become more search engine friendly before concentrating on Back links. Our services pertaining to this specific chore encompasses.

a. Optimizing Meta tags, Meta titles, Meta keywords and Meta description
b. Incorporating Google Analytics, Static Sitemap and Robots.txt
c. Enhancing existing content with keyword rich and SEO friendly content
d. Double checking the web site for any irregularities in HTML
e. Recognizing and eradicating broken links from the web site
f. Incorporating Image ALT Tags
g. Confiscating mirror pages or doorways

C. Off Page optimization facets

We at Best SEO Work take up off page optimization as a challenge and use an assortment of state of the art techniques to make your web site stand out from the rest. Our comprehensive link building services cover.

a. Manual directory submission in appropriate niches, we do not make use of any software to submit links to ensure high ethical and moral standards.
b. Press Release Distribution to spread the word about latest developments
c. Manual Article Submission to expand online visibility
d. Blog posting and Blog commenting to develop a keen relationship with prospect customers
e. Social bookmarking to increase your social activity amid the World Wide Web
f. Forum posting to develop trustworthiness
g. Clipmark posting to promote imperative products and services
h. Link exchange to build credibility and enhance link popularity
i. Social Media Optimization to divert organic and impeding traffic on to web site

D. SEO Based Content Writing:

The fact that search engine penalizes those using duplicate content on their site, displaying original and innovative content on your web site has become a necessity. experienced content writers use the method of  content is king and write high quality content, SEO friendly and keyword rich content, which can do wonders for your web portal. The written stuffs include blogs, press releases, articles, web pages, classifieds, directories, etc. to make a good impression on prospective customers and search engine crawlers simultaneously.

E. SEO Based Web Design

An assortment of on-page aspects of your web site bears analogous consequence as the off-page aspects from the SEO point of view. So we can never close the eyes toward it. Our competent and creative web designers map out user friendly and search engine friendly web pages which have enhanced navigability, functionality, etc. Best SEO Work thrives to proffer a wide variety of services for an extremely fulfilling online marketing and endorsement of their regulars.