Sustainable Development Goals or SDGs are the 17 Goals that 193 countries present in the 2017 UN Summit committed to achieving by 2030. The 17 SDGs are:
|SDG 1||No Poverty|
|SDG 2||Zero Hunger|
|SDG 3||Good Health & Well Being|
|SDG 4||Quality Education|
|SDG 5||Gender Equality|
|SDG 6||Clean Water & Sanitation|
|SDG 7||Affordable and Clean Energy|
|SDG 8||Decent Work & Economic Growth|
|SDG 9||Industry, Innovation & Infrastructure|
|SDG 10||Reduce Inequality|
|SDG 11||Sustainable Cities & Communities|
|SDG 12||Responsible Consumption & Production|
|SDG 13||Climate Action|
|SDG 14||Life Below water|
|SDG 15||Life on Land|
|SDG 16||Peace, Justice & Strong Institutions|
|SDG 17||Partnerships to Achieve the Goals|
In India, these goals play an important role, especially for the new and upcoming businesses. These businesses learn from other big businesses and try to achieve the goals with better efficiency and shorter time.
One of the companies, in India that has succeeded in achieving most of these goals already, is Bharat Petroleum Corporation Limited. Goals like Zero Hunger, Clean Water, Clean Energy, Sustainable cities, partnerships, etc. have already been achieved by BPCL and the company has already taken steps towards many others.
Other companies like Infosys, Tata Chemicals, Mahindra, Godrej, and over 100 other companies are all collectively working towards making India Sustainable and self-sufficient by the year 2030. For other small companies and start-ups here are the top 6 Strategies to achieve the SDGs and work towards a sustainable India.
Analyzing, Mapping, and Goal Setting
The first thing that the company needs to do is align all the SDGs in a flow that is the most easily achievable by them this list will differ from company to company. For an IT company, Partnership might be easier to achieve as compared to Climate Action. For an Ad Company, Gender Equality might be easier to achieve. Depending on what the company does they need to plot a plan to achieve all the SDGs going from easiest to hardest.
Next, the company needs to map out all the goals in a timeline. The exact date wouldn’t be possible to plot but the period can be plotted. Ex. July 2022 or fall of 2022. Along with the long-term Goals marking the achievement of the SDGs, it is important to plot the short-term goals that would eventually lead to the SDGs.
Doing so helps the company stay on course and steadily move towards the end goal. The short-term goals can be spaced as the company employees and employers feel comfortable. They could be daily goals, weekly goals, or bi-monthly goals. To make sure that these goals are achieved, incentives by the company can be taken. Like employee of the month or making a board of all the employees of the company and achieving a certain goal gets certain points and then end of the year, the employee with the highest points could be given a special privilege or a benefit.
Strategic Integrations & Collaborations
Integrate means arranging. Once the SDGs have been identified, they must be properly arranged and divided to make it easier for the company to achieve. This step becomes very important as along with creating the path of achievement of the large goals, the creation of the short-term or small goals is also done in this step.
Collaboration refers to two things. One, asking for guidance and help whenever necessary. When we are a small fish in the huge ocean of companies, it is important that we don’t make the mistakes that other companies have done. In turn, we should learn from those mistakes. Along with that, there might be several obstacles that we may be unaware of that may rise. In such a situation, it is important to have a mentor who could guide you and help you navigate the hurdle.
Two, coming together with other companies to help boost both your sales. Ex. a marketing company could collaborate with an IT company on the basis that the IT Company would provide all the software and important malware while the Marketing Company could devise a plan to advertise both the companies raising both their sales.
Take it Step by Step
This becomes an important piece of advice for all small and upcoming businesses. The companies must take one step at a time and go about their growth on a day-to-day basis. Yes, it’s important to plan, but at times life throws various curveballs that you either have to duck or hit.
The other advantage of this is that by focusing on the small steps, the big, long-term goals that the company has might not seem as massive as they used to at the beginning. The big goal or the end goal might make someone anxious and limit their working capability. Taking small and steady steps makes the big goal easily achievable and not as huge.
However, the steps that you take have to be continuous and constant. It shouldn’t happen that to complete the first step it took 3 days and then 3 weeks are wasted to achieve the next step. Continuity and consistency are very important to make your business sustainable.
Think Regional Not Global
This is a mistake that a lot of small business owners do. Plan about what they want to do once their business is successful. What they forget to realize or realize late is that to reach that phase, their business first needs to become successful. And for that, there are several steps that they still haven’t achieved.
Thinking regionally means thinking about the locality of your business. If your business is say in the city of Bangalore, then you first need to make the constituency of the city where your business is centered sustainable. From there you move to the neighboring constituencies, eventually the city, then the district, followed by the state, the country, and then eventually on the global level.
Make sure that your strategies are efficient in the regional market. This creates a sense of confidence to give you the boost to move to the next level.
Study the Science as well as the Story
In this, science refers to the market. What services are required, what new products are gaining more space, what can be done better to the existing products, knowing the market trends, etc. are all a part of studying the science of a business.
The story refers to the literal stories of other successful as well as unsuccessful businesses in your field. It is important to study both the successful as well as unsuccessful businesses as it gives you an idea of what the difference between the two is. What made the business unsuccessful, what could have been done better, and how could it have been prevented can all be studied by the upcoming companies to equip them for the real world.
Report and Communicate
Reporting all that you do or documenting your practices and keeping a track of them helps the companies if after a while they need to refer to them. This also helps to understand where the mistake was made if such a situation occurs.
Communication within the company, among the employees, with the customers, and with different companies in the same field is very critical. The responses that you may receive from your employees, customers as well as competitors will help you understand your status among them all. It also enables you to create and curate towards the needs of your employees as well as your customers.
The world is growing and in this ever-growing world, it is necessary to make yourself sustainable if you want to last in the longer run. Sustainability is the only answer to the questions and hurdles that arise in the business world. To do so, the best guidance can be provided through the different Sustainable Development Goals (SDGs).