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SEO – Search Engine Optimization

SEO stands for “Search Engine Optimization”. In simple terms, SEO means the process of improving your website to increase its visibility in search engines whenever people search with their intended search terms. Many organizations are seeking to build traffic with audiences who leave their reviews, share content and come back to the site frequently. Increasing your web traffic and leads requires an understanding of SEO and implementation tactics. We are the SEO services provider company based in Bangalore and work on the listed services below.

SEO rankings require an emphasis on the best ways of web development and optimizing the site to improve the process of reaching out to customers. The same is applicable even to blogs and other sites as well. We help your website organic traffic and boost SEO rankings with the research and implementation of the effective SEO strategies.

What is the main difference between SEO and SEM?

  • SEO = driving organic traffic from search engines.
  • SEM = driving organic and paid traffic from search engines.


Off-page SEO is one of the essential parts of a successful SEO strategy. And it refers to SEO tactics applied outside of a website to improve the website pages ranking. This tactics often include link building, article posting, social media marketing, and more.

The major off page SEO techniques are:

  • Link Building
  • Content Marketing
  • Local SEO (GMB and Citations)
  • Reviews
  • Events

The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.


On-page SEO also called as On site SEO. It is the process of optimizing your webpages. Therefore, they rank higher on search engines like Google, Bing and many more. This includes website structure, on-page content, internal links, meta tags, h-tags, internal links, and more.

What is the main difference between Off page & On page SEO?

  • On-page optimization covers things that we do in on a webpage (or internally) to improve your page rankings.
  • Off-page optimization covers things that we do in outside of webpage to help to rank your page on search engines.

The major On page SEO techniques are:

  • Title tags
  • Header tags
  • Rich Content
  • Internal Links & Anchor Text
  • E-A-T Signals (Expertise, Authoritativeness, and Trustworthiness)
  • Content for what ‘What People Ask’
  • Image Tags
  • Schema

However, both ON page and OFF page strategies are important parts of SEO strategy.

Would you like to start a project with us?

It is wonderful to provide service with a great planning and strategy for your business website. We would love to hear from you and feel free to reach us!

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