Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. We are here to help you with your complete digital marketing project for your website.
Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of website traffic in the search Engine results page (SERP). Search engines including Google, Bing, Yahoo and others.
- On Page Optimization
On-Page Search Engine Optimization includes metadata creation, content generation, and other technical SEO work. We can create content that works for the user and for the search engine.
- Off Page Optimization
Off page optimization is defined as the technique which helps the website to improve its ranking on the search engine results page. These factors functions outside the boundaries of the web pages.
- Link Building
Link building is the process of acquiring backlinks from other high page nd domain ranking websites to your own. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
- Location SEO
Location based SEO, also known as geo-targeting, is the practice of optimizing your content to appear for your target location. It’s fair to say that Google is getting better and better at creating location-based search results on more generic topics, where searchers are looking for something.
SEM full form is Search Engine Marketing. SEM is the process of getting website traffic by purchasing ads on search engines like Google, Bing, Yahoo and others. SEM has different types of marketing based on the business goal.
- Paid Search Ads
Paid search advertising is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click (PPC) model, meaning you do exactly that – until someone clicks on your ad, you don’t pay.
- Display Advertising
Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
- CPM (Cost-Per-Thousand Impressions)
Cost per thousand impressions is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.
- Video Paid Advertising
Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.
- Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications
Social media marketing (SMM) is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
- Facebook Marketing
- Twitter Marketing
- LinkedIn Marketing
- Instagram Marketing
- Pinterest Marketing
When business perform lead generation and other marketing strategies, it includes sending email, message and notes etc. They collect contact information like phone numbers and email addresses from potential customers, including permissions to send them updates and other information through email.