App store optimization (ASO) is the ongoing process of improving the ranking and visibility of an app in an app store, which makes it easier for users to discover and find it.
The goal of ASO is to increase the number of downloads of an app. But it can also increase brand awareness, stimulate user engagement, and garner reviews and feedback.
The Apple App Store and Google Play are the two main app stores. But you can also perform ASO in other app stores, like the Amazon Appstore, the Samsung Galaxy Store, and the Huawei AppGallery.
The major SEO Link Building Techniques are:
- ASO Keyword Research
- How to Do App Store Optimization
- Encourage Reviews and Ratings
- Maximize Downloads
- Update Regularly
- Monitor Results and Keep Testing
- Optimize Retention Rates
ASO is sometimes also called app store SEO, app search optimization, and ASO marketing.
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