|Quality Score and Ad Rank for Paid Keywords|
Quality Score is measured and given by the Search Engines such as Google and yahoo based on their Ad Quality and it’s Landing page. If the Landing page is completely relevant to the Ad copy and their Keyword, the Quality Score will be high. The Higher quality scores will makes you to pay less for the Actions. Maximum Quality score is 10.
Ad Rank is also called as an Ad position and It is determined by the Total bid amount and the Quality Score of the Ad.
Quality score is most important and can track and measure the Quality score to reach maximum score. In Adwords, under the Keywords tab, Quality Score for each keywords will be shown. Also, can check the reason for Quality Score (If the QS is less than 8) and the Keyword performance report.
Digital Marketing Specialist