Filter Words And Stop Words
Of course, every search engine has its own list of filter words. We’ve found out that the following words seem to be ignored by most search engines:
|a, about, an, and, are, as, at, be, by, from, how, i, in, is, it, of, on, or, that, the, this, to, was, we, what, when, where, which, with|
What does this mean to your site?
Search engines consider keywords in the title, in the body text and in link texts of a web page as an important ranking criteria.
Some words can get you banned on search engines
While filter words might dilute the effectiveness of your other keywords, some words might get your web page banned on search engines. These words are called stop words.
- Use your most important keywords at the beginning of the title, meta tags, link texts and body text.
- Avoid using filter words to increase the effectiveness of your keywords.
- Make sure that your web pages have the right keyword density and don’t contain stop words.
A custom 404 error page keeps visitors on your web site
Most web hosts allow you to create a custom “404 not found” page. If you haven’t done it yet, you should create a custom 404 error page now.
A custom 404 error page is an easy way to keep visitors on your web site. It also allows you to redirect your visitors to the pages of your choice.
For example, you could use the following HTML code for your own 404 error page:
<meta http-equiv=refresh content=”2;URL=http://www.YourWebsiteName.com”>
Sorry, this page doesn’t exist. You’ll be redirected to our index page.
This HTML code simply redirects people to the index page of your web site so that they can find what they’re looking for (replace “www.YourWebSiteName.com with the URL of your own web site).
A custom 404 error page is important to the success of your web site
People often mistype URLs and some web sites have links to non-existent pages. This can happen when redesigning a web site or just through typographical errors.
With a custom 404 error page, you make it easier for end users to find where they want to go on your web site.
Thanks & Best Reagrds:
SEO Expert, India
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