Don’t Get Left Behind: 10 Digital Marketing Trends For 2022

In this fast-paced world of digital marketing, you’ll need to keep up with the shifting landscape or risk falling behind. We know how hard it can be to keep up with all the changes in digital marketing. That’s why we’ve outlined 10 top trends for 2022 so that you’re always one step ahead of your competitors. Keep reading and learn about these 10 top trends. These strategies will help take your business from good to great!

Here are the digital marketing trends you’ll need to stay ahead of in 2022:

1- Focus on your audience’s needs

When it comes to digital marketing, one of the best ways to stay ahead is by giving your audience what they want. 

Your audience members will have unique needs, and it’s your job to identify and meet those needs. These needs will change over time, so it’s your job to stay flexible and constantly test them out.

2- Put influencers at the forefront of your strategy

Influencers have furthered their role in digital marketing ever since bloggers began reviewing products online. Today, people trust influencers more than brands when making purchasing decisions. 

That’s why you need to keep these trusted sources at the heart of every campaign moving forward. Look into influencer marketing agencies or full service digital marketing companies that can help take care of everything for you.

3- Short, DIY videos are a big thing right now

People don’t want tedious and overly edited videos. They want raw and authentic clips of life. With the rise of social media, short DIY videos have become a big thing. Short videos that aren’t super polished through phones and are more candid, real stories with a DIY look are what younger consumers want.

These quick and easy to create content allow you to connect with your audience on an intimate level while maintaining the authenticity that is lacking in longer-form video uploads or posts.

4- Privacy, transparency, and trust-building

In 2022, the digital world will become a lot more noticeable and privacy-focused than it has been in years past. The changes Google announced recently about limiting third-party cookies will make marketers reevaluate their methods and create more innovative and privacy-friendly marketing strategies.

In light of privacy concerns and increasing transparency, it is imperative for marketers to rethink how they track their customers’ behaviors so as not to come off shady or creepy!

Instead, they need to be more transparent about collecting data and focus on building trust with customers.

5- Personalized storytelling instead of the “one size fits all” approach.

63% of digital marketing leaders are still struggling to provide personalized experiences for their customers, according to Gartner.

Customers want to feel like someone at the helm cares about them on an individual level (that means not just calling them an anonymous consumer). They crave personalized experiences and tailored messages. 

This way, companies can get their attention by showing that they actually know what they’re doing. Rather than force-feeding generic content across new channels, marketers will have to learn how to build a multi-dimensional story that resonates with individual customers.

When you tell a brain-centered story, it allows your audiences to form a relationship with your brand. This “relationship” is what makes them not only pay attention to your marketing message but also become an advocate for your brand.

Companies need to gather as much information about their target audiences as possible and create data profiles of their ideal customer for this strategy to work. 

In doing so, they can gain insights into each person’s specific interests and desires while offering them personalized experiences across all channels.

6- Hands-on mobile shopping experience instead of buying online or instore

More fashionistas will want to feel and touch their clothes before buying them in the upcoming years. It means it might be a good idea for retail fashion chains to provide a fitting room that would offer the same experience as if you were offline shopping. 

In many countries, including Australia and Great Britain, this kind of hands-on approach is already gathering popularity among fashion fans. The phrase “try before you buy” seems to have been around forever, but now it’s finally going to become a reality!

7- Content segmentation

The way we consume content is more diverse than ever before. In the digital age where our attention spans are shrinking, and things feel like they’re happening at a faster pace. 

Segmentation has become even more important for marketers who want to reach specific audiences with their messages – especially when that audience isn’t just made up of prospective customers but also current ones as well!

One trend you’ll see in 2022? More detailed tagging allows users to opt-out of certain types of emails (e-newsletters or news updates), offers/promotions, etc., which puts an end to unwanted annoyance by being able to choose.

I’m not sure how many marketers will jump on this bandwagon as it might be a risk if the opt-out rate is high, but those who do succeed in implementing such custom audience strategies will set themselves apart from their competition and gain their audiences’ trust.

8- More devices than people

With more than 2.73 billion active internet users worldwide, it’s time to say goodbye to the idea of one-size-fits-all marketing strategies – especially when it comes to mobile! 

Marketers need to think about their customer journeys across multiple channels to create a great user experience that will turn interested viewers into potential customers and then even loyal fans driven by brand loyalty.

9- Limited attention

What do television shows, smartphones, cats on YouTube, social media updates all have in common? 

They’re fighting for your customers’ limited attention spans – which means you only get a few seconds (or milliseconds) to make an impression before they move on to something else. 

If your customers don’t understand what you do or who you are in a few seconds – your outreach, event, and more will fall flat.

10. Content overload

Understanding how to grab attention in the age of content overload is critical – and it’s changing more than ever with social media, constant device notifications, and shortened attention spans. 

A 2019 estimate showed that the average American spends 40% of their time consuming some form of media. 

In just a few hours, your audience could have already seen more content than they would have received in a day back in 2005. 

That means if you want them to notice you amidst the ocean of information available to them – you need to cut through all of that noise with excellent products and outstanding customer service.

You need a better marketing strategy that will keep people interested long enough to explain what you do, inform them why they should care about your business, and then convince them to pull out their wallets and purchase from you.

You need to take a step back and ask yourself what your marketing message truly is.

Marketing is about generating the right exposure for the right message to the right audience at the right time. 

If you want to stand out from all of those other brands looking for their “perfect customer,” you need to let go of all of those traditional marketing notions and start getting experimental with your content and delivery methods.