Before starting with the article, I would like to define the term evergreen. It simply means the content which is always of public interest and it continues to gain traffic. People visit such pages again & again. However, we cannot say that these pages will live forever, but at least we can enhance its life to maximum.
1. Readers and search engines, both are important
We create content for readers not for search engines. But until & unless the search engines aren’t indexing it the people won’t return to your article. That is why both the things are important to make your article evergreen.
2. Evergreen means a package offer
It must be a point of interest for anybody & everybody. Content must attract everyone. It must have something for everyone.
3. Not all things are evergreen
Try to understand & accept that not every topic or content is meant to be evergreen. Some topics are on hype just time being. But that should be okay.
4. Not about articles
The idea of evergreen is not restricted only in articles. Evergreen can be videos & images as well. We would suggest that you must experiment & go with a variety of content.
Well here the biggest questions arises that which articles are evergreen. So here are few examples of evergreen articles which can be used as an inspiration:
1. Case Studies:
They might sound a bit boring, but trust me they are one of the evergreen topics. The case study gains plenty of traffic because researchers often quote them in their research and it creates a path from article to case study, hence bringing a lot of traffic. These are created in PDF or report style.
2. Definitions & explanations:
This is undoubtedly evergreen topic. People often search the definition or meanings on search engines & the search engine results pull out the most significant & relevant information. If your definitions and explanations are on point then you will get traffic for a good long time.
3. How-To Articles:
This really makes a good. Internet is full of such articles. But such articles are really popular amongst readers and are beneficial for them.
Just as case study this content is also blessed with long life. This gets ample of citations & hence is quite popular on web.
Tips are loved ones. Either you give or receive always beneficial for you. It attracts traffic for a long time.
6. Non-tech Articles:
Whether it is about behaviour, personal characteristics, and relationships or be it cooking, gardening, cleaning such content is a bit off track & difficult to write but definitely grabs attention of people.
7. Tech Articles:
As time never stops, similarly the innovations never stop and hence this area is ever changing. However, some topics in area can be evergreen.
It always tops the list. We love reading some information quoted in bullet format & hence easy to remember. Great choice for evergreen content.
Relevance & quality dominates the content of evergreen articles. Here are few techniques which can make your article even more effective:
1. Display the date:
Always mention the date of the publishing of the article. Addition of the date makes your page genuine & clicks with the user. User will appreciate you for this.
2. Updation of Content:
Evergreen topic won’t stay evergreen if you won’t make changes in article with time. It must be fresh. Search engine’s “freshness factor” likes that pages must be updated at regular intervals.
3. Explanation of the updated page:
If you are making any changes then do not forget to add note about the changes.
If some article was written in 2017 and you made some editing, then you must mention all the changes.
Google often favour old articles. If user is clicking on the old article the result must lead him to the new site & updated article. You don’t want him to bounce. Spend some time and add the new link with your old article.
Creating evergreen content can completely change your best SEO marketing position and ranking in SERPs. It is all about serving fresh content, new style & updated information every time the user turns to you.