Search Engine Optimization is the only tool that can help your store to stand out against millions of other online stores in the market. The market of ecommerce is already saturated and we are living in a digital era. The competition is cut-throat and we have to compete in this fierce competition. So, only SEO can help us to reflex your muscles in this highly competitive environment.
When we say SEO then we are talking about the optimization according to the set standards of Google only. Because only Google is responsible for bringing more than 50% of all traffic to the online stores.
Optimized Content
If you are able to write optimized content for your product that brings awareness about your brand and lets people know how your product may ease their lives then Google loves to rank your content and this is the most effective content marketing strategy.
Google crawl and indexed content that adds value and has the potential to influence people in a positive way. Your content should be written by following the White Hat SEO techniques. Do not try stuff keywords in your content or duplicate your content otherwise your ranking may get worse or even your website gets penalized by Google.
Writing blogs is the most effective way to get an ear from Google. Random and inconsistent written content is considered to be poor in the dictionary of Google. Or if you create short and inconclusive content then it is also considered of poor quality. Write a catchy web copy and product descriptions. And, do professional photography for your product descriptions.
Website Optimization
If your website is not optimized then regardless of the traffic that is landing on your website your conversion rate doesn’t increase. Nobody wants to shop in a messy store. Start working on your website templates and graphics, it should look unique and attractive.
Then move towards providing customer support 24/7. Install digital wallets that facilitate impulsive sales. Introduce limber and easy payment methods because you are selling across the border. Oil your logistics and delivery system.
Work on your website navigation system, if your intended customer thinks that he is lost among your website pages then there are 99% chances that he will close down your webpage.
In 2018 Google adds mobile loading speed as a ranking factor. So, make your website adaptable to smart gadgets and compress your images and graphics to achieve fast loading times because a second can cost you sales.
Learn From Your Mistakes
The most fascinating part of doing SEO is that you can track your results and after analyzing your mistakes you can counter them with a new strategy. Google Analytics helps you to track your results and after getting the results you may be able to find the loopholes in your strategy. If you find SEO difficult or time taking because SEO is really a time taking process but its fruits are evergreen and you are doing business on an ecommerce platform that is SEO friendly like Shopify.
Then we would recommend you to hire a professional and one of the leading shopify seo agency australia. Outsource your on-page and off-page SEO to a professional shopify seo agency and spare your time doing other tasks like managing the logistic section of your online store.