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How Best Local SEO Company Can Help to Find Customers Locally

How Best Local SEO Company Can Help to Find Customers Locally

SEO full form is Search engine optimization. SEO is a methodology of strategies, techniques and tactics used to increase the amount of website traffic in the search Engine results page (SERP). Search engines including Google, Bing, Yahoo and others.

  • On Page Optimization
  • Off Page Optimization
  • Location SEO

SEO is Never Something that You Can Do Once and Forget About It

How we do business has changed dramatically over this digital age. No more are we depending more on the conventional advertising avenues to reach out customers. Today it is not easy to find an individual not carrying a smartphone with them. Most searches for businesses today happen online than offline. Even customers search for local businesses on their phones. This fact leads to the conclusion that you can never hope to run your business today without a solid SEO plan for your website.

SEO has gone deep today
Today SEO professionals are seen spending thousands of hours in a year for managing the SEO of a large site. While you will look forward to dig deep into your site’s SEO plan, you are left with endless options and possibilities and tasks to work upon. The scope of SEO can be limited only by your budget. Some people go for set it and forget it kind of SEO mission. In some cases, they are lapsed marketers who had attempted some SEO long back and have now given up all of it. Some others have just installed SEO tracking codes and plugins and have stopped doing anything about them. Here we discuss the importance of implementing an ongoing strategy for your site with the help of an Affordable Seo Services Toronto.

SEO is all about testing
It is not possible for two sites to share the same SEO profile. Different audiences are seen at different stages of their buying cycle. Hence it is just not possible for recommending an all in one SEO solution to improve a site’s performance without testing the strategies that will work well. If a site has not installed analytics nor forgot to look at them, it means there is no testing happening and hence there is no scope for improvement. If you wish to succeed with your SEO mission, you must do testing and then develop a hypothesis and go for a test case to analyses the results.

SEO is evolving rather unpredictably
The flavor of SEO is constantly changing and evolving. What you must do as part of your SEO today is drastically different from what was done a few months back. Industry trends are always cyclical. Hey keep changing from time to time in an unpredictable manner. Therefore the search engine marketers are confronting something different and new all the time. This fact boils down to the idea that you must not over-focus on a single element of your site like the social media presence. On the other hand, it is necessary to work on the current SEO strategies month on month to reap the success results that you have been pining for lest you are left out from the race.

Take home
Partnering with a good SEO firm is highly essential for every business to stay abreast of the evolving industry practices in SEO. Investing in SEO is not an option today. You must never overlook the importance of a solid SEO plan that is ongoing and updating itself continuously.

For more information about Website Design Company Toronto and Ecommerce Development Toronto Please visit :

How Best Local SEO Company Can Help to Find Customers Locally

There are always going to be ways that the best local SEO Services can help you with everything that you need. Not only can they help you with ensuring that all of your keywords are area specific, but they can also help you with other things. They can assist you with taking care of any negative reviews or even through managing various accounts. Here are a ways that they can help you with bringing in more client’s that are near you.

Best Local SEO Company Can Help to Find Customers Locally

Best Local SEO Company Can Help to Find Customers Locally

How Experts Can Help

You should be aware of what the experts can help you with. There is plenty they can assist you with if you know what you need, such as:

  • Area specific keywords

One of the top ways that you can bring in more customers from nearby is to use keywords that are for the local area. They would know the top ones that would work like the landmarks, phone number, area code, zip code, city name and much more.

  • Experience 

They would also have the necessary experience that can help them to come up with the right strategies that would work. This could mean  combination of different methods like blog posts, local directories and more.

  • Use of local directories 

They can also help you to realize why you would want to be using the local directories that are popular. This is one of the top ways that people are using to search for new locations to visit. You should make sure you are claiming your business and that you have all of the information updated.

  • Optimized website 

Having your website optimized is also something that the experts can help you with. This would mean that they can check all of the content that is there as well as the keywords and let you know what needs to change.

  • Social media 

This is something that you might not think of but they can help you with this as well. They can ensure that you have profiles on here so that potential customers can see you and check out your reviews and comments.

It is important that you are hiring the right experts to assist you with all of your search engine optimization needs. They can make sure that everything is taken care of so that you can focus on all the other areas of your business that you are in charge of and that you have experience in.

You should always ensure that you are hiring the best SEO companies to assist you with this work. They would know what should be done and the top methods to get it all done, including how to make sure your website is the best. They can also help you when it comes to your keywords and even the content so you have what you need. This is what they do for work, so why not allow them to take this load on so that you can focus on areas that need your direct attention or detailed instructions?

Top 10 SEO Tools to Analyze Your Website

SEO tools which are very important for the analysis of the SEO based website performance for the better and improving calculations purpose. I have listed the top 10 SEO tools which are very specific useful according to the SEO strategies.

  1. Google Webmaster Tools
  2. Check My Links
  3. Moz Pro Tools
  4. SEO Report Card
  5. HubSpot’s Website Grader
  6. Woorank
  7. Screaming Frog SEO Spider
  8. Found’s SEO Audit Tool
  9. Remove’em
  10. Varvy’s SEO Overview Too

Hope this will help you,. Also click here for more details: Hubspot SEO

Top Ten Free SEO Tools engine optimisation can be something that each internet site owner, small business operator and blog writer should be aware of about. It really is a approach that can help internet search engine spiders discover you easily on the Internet. Making use of the suggestions created in the following paragraphs will assist you to on the path to success online.

In seo, a website with many different hyperlinks creating it from other web sites, will get a huge improve to the placement on the outcomes webpage. Search engine listings give wonderful weight to exterior links that refer to search phrases when evaluating the importance of your specific web site. Growing these backlinks is a wonderful seo technique.

Top Ten Free SEO Tools

The below top 10 SEO tools are used by myself and it’s really worth using. Paid version gives more and depth analysis result for your website. Most of the Tool provides you free for sometimes for checking the tool, if you are satisfied can be upgraded. If your website has more than 1,000 pages, then I suggest you to go for paid tool.

  1. Google Search Console (Webmaster Tool)
  2. Google’s Keyword Tool
  3. Google Analytics
  4. Google Trends
  5. Google Insights
  6. MOZ SEO Tool
  7. SEMrush
  8. Gtmetrix
  9. Ubersuggest
  10. Screaming Frog

Make use of the right key phrases. By researching the correct search phrases to utilize, you will assure that search engines like google position you to the subject you want to be positioned for. Do market and keyword research initially to actually are utilizing search phrases that folks actually hunt for don’t go by your own guesses.

Search Engine Optimization Ideas That Really Works

  • Fix URL

To improve search results, in no way alter or relocate a site without a 301 redirect. A 404 (page not discovered) is definitely the absolutely worst case case a host can deliver. A 301 redirect shows the search engine the latest ULR and exchanges that to the search place. Figuring out how to conduct a 301 redirect is simple and may make your search engine results ideal.

  • Blog Post

To ensure your blog turns up whenever people hunt for it, be sure to sign up your website with all the key search engines. It will help make certain that their spiders will crawl to your web site. It’s simple to go through their website owner equipment, and it won’t amount to something. You just need a free accounts.

  • Content Weight

Don’t crowd your website with unlimited reps of keywords and key phrases in an attempt to bring a boost in traffic. Search engines like google usually wind up ranking websites who do this below other individuals. Focus on delivering strong, helpful articles aimed at true men and women, and you will recognize that your pursuit rank will increase.

  • Site Design

The inclusion of your site chart is effective in seeking to increase web traffic to your website. Every single independent website in your website appears being a link on such a chart. Website visitors can make use of the site guide to understand your web site. The more navigable your website is, the greater traffic you will definitely get.

  • Update Post

Put in place your web site which means that your most ancient content will nonetheless provide usage of your most recent articles. You might make a blog post that should go viral in order that 24 months later on you are continue to acquiring hits on that web page. If you make certain that that old post presents easy access in your main page and the latest links you’ll be successful within your effects.

  • Backlink

Link to any .edu web sites which may be highly relevant to this content of your web site and try to speak to all those .edu sites to website link back at the same time. Search engines like yahoo location a great deal of bodyweight on .edu internet sites and aid your blog seem much more legit, raising your position on search engine rankings web pages.

  • Internal Link

Develop a website link wheel to increase your Search engine optimisation. A web link tire involves composing 10 articles about the keywords and phrases you need to connect with your hyperlinks. In every post, position the link to your website and a backlink to one of many other posts. Then you publish every one of those content articles to a different post website directory. In this way, every write-up as well as every post directory backlinks straight to your web page, agen poker in addition to, to each other.

  • Page Speed

Avoid JavaScript when producing your website. The motors will basically ignore the things you devote scripts and also the articles will never be indexed. If you are you have to apply certain JavaScript be sure that the majority of your site content will not be incorporated or the job you put into it will probably be for naught. Page speed is one of main factor for ranking on Search Engine Result Page (SERP).

  • SEO Plugin

For those who have a WordPress blog, mount the “In one SEO Pack” wordpress tool. This wordpress tool optimizes your WordPress blog site for search engines like google quickly. You can either take advantage of the standard options provided or entirely customize the wordpress plugin to satisfy your blog’s exclusive Search engine optimisation requires. The plugin is likewise works with other WordPress blogs plugins, for example Greatest Tag Warrior and Automobile Meta.


Mentioned previously over, search engine marketing is a expression to be really informed about when doing work on the web. Utilizing the techniques and strategies over will place you in front of the bend and offer your website, blog site or online business the coverage which it deserves. Maintaining search engines like google at heart is actually a good way to drive traffic to your blog.

Why my website is not showing in Google search results?

Every digital marketer has a common challenge to rank their website in the search engines. I encounter the following issues with clients when we start to work together. The common questions asked by the clients.

“Why I’m not getting enough leads to my website”

“Inbound marketing isn’t working”

“We have done keyword research but not results”

So the above queries are the factors for not ranking, in content, marketing keywords play a crucial role.

Why Ranking Important for your website

Most of the users click the first-page search results. Only the top listing results in search engine receives 70 percent of the traffic, and the remaining 30 percent of the traffic will be going to the second page. It is important to be indexed in the search engine like Google, Bind and Yahoo

  1. Your website is recently launched

Google discovers newly launched websites and checks whether your website exists on the search. If you are not finding your website on Google you have to create a sitemap for your website and submit on the Google search console.

Search Console > Sitemaps > Enter sitemap URL > Submit

  1. Your Website is not indexed

Sometimes search engines take a week or more to update your website on the search results. Because your website may don’t have inbound links or maybe your website is new.

To solve this issue you have to create an account on Google webmaster tools. After registering you can request them to re-crawl your website. There may be many requests to the Google to feature so it doesn’t always work immediately.

  1. Not optimized for search engine crawling

After your websites are indexed in the search engine, the search engine crawl will visit your website to verify your Meta content, keywords, backlinks and other factors. So you have optimized your website as per the algorithms of the search engine which leads the crawler to rank your website.

  1. More competition for your keywords

If you think your content is great and unique then there will be a problem with your keyword targeting. If you are trying to rank for highly competitive keywords then your website will be no longer. So instead of targeting those try to use long-tail keywords. Use specific phrases which contain three or more keywords. Because, long-tail keywords have lower search volume when compared to small keywords (short tail keywords are more competitions). It will be better for you to rank on Google.

For example: If one user searches for “best restaurant” keyword on Google search engine. For this keyword, there will be huge competition so it is difficult to rank on Google. Instead of using that keyword it is better to use long-tail keywords like the best restaurant in Hyderabad. It is a specific keyword so it will be having less competition which helps you to rank better on Google.

  1. All keywords are not equal

It is easy to rank for irrelevant keywords on search engines. Hard work is ranking for the keywords which have high competition. Even big companies face difficulty to rank for all the targeted keywords. Because there will be huge competition for some keywords.

  1. Your website has been removed from Google

Google search engine may remove sites from its index temporarily or permanently if those sites don’t follow the guidelines of Google or mislead the user’s information.

Here are the ways where Google may remove sites from the index:

  • De-indexed – When your site is completely removed or banned.
  • Penalized – In this your domain will be indexed but none of your pages will be found in the Google search query.
  • Sandboxed – In this your site traffic will be dropped suddenly. Even if you are not penalized and de-indexed.

You might be thinking and searching for how to improve your website to visibility on Google search results? Read and follow the below SEO strategies, if you are really looking for the improvement of your website ranking.

  1. Conduct an SEO audit of your website.

SEO audit is the first thing you have to do for your website. Therefore, you can have a clear picture of the current status of your website SEO.

  • On-page SEO
  • Off-page SEO
  1. Add Targeted keywords in the content

The keywords can be a single word or long tail keyword which consists of three or four words. These keywords should be relevant to your website. So that Google should understand the relevance of your content with the website.

  1. Use meta-tags

Meta tags cannot be seen by the user but it helps the search engine crawler to understand the content. When the crawler visits your website first read the HTML tags in the content to understand the relevance with the search query.

  1. Use keywords which have less competition

I suggest you use Google keyword planner which is free to know the keywords with less competition. The keywords which have more than ten thousand searches then it is highly competitive. So if you choose these keywords you may have fewer chances to rank on Google. Pick the keywords which have less competition.

  1. Create backlinks

Backlinks are the major factor to rank your website. If you have multiple links redirects to your website Google gives your website higher credibility and rank better on Google.

  1. Create a listing on Google My Business. This is very important to mention your location of the business on Google. So, a user’s can find your site to a map listing and visit your business.


Once optimization is done and your website is showing on the first page. Your competitors will be trying their strategies to beat you on rank top or your users may be searching with different keywords. Finally, I conclude that every website needs continuous SEO to maintain consistency in their search engine ranking.

Author Bio: 

Rehaman stumbled upon marketing during his MBA. Initially inclined to finance, he quickly got bored of filing spreadsheets and ventured into the world of growth hacking. Finding that most marketing tools were needlessly complex, he helped make LeadMirror an A2i marketing assistant. Connect with him on LinkedIn.

How to Get Awesome Links to Increase Your Website Rankings?

Link building is a must if you want to improve your website’s visibility as well as rankings and be on the first page of search engines, whatever your business is the only key to enhance your website’s visibility in the search engines is Link Building.

Link building can be tricky to keep up with, and the rules, as well as techniques, are changing every month. Everyone wishes to see their websites being ranked on the first page of Google. Once your website is active as well as running smoothly for a few months, you might be in shock while you analyze its performance. You will usually search you’re not getting any valid clicks as well as visitors, and notice that you’re still not ranking for the search terms you’re targeting.

For Higher Search Engine Rankings, Link Building is Always Essential

Link building is one of the keys of achievement to websites being ranked at the top of search engines. There is a lot of ineffective information regarding link building which might be a waste of time as well as money and could obtain your site banned as well as blacklisted from search engines.

If you’re tired of using the old traditional link building tactics and you’re looking for free link building strategies, the processes and approach below will be of great help. Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings as well as traffic you’ll get.

And of course, you wish to keep an eye on your Google rankings. While crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Surely there are hundreds of ranking factors. However, backlinks represent the most vital metric for SEO. Now, needless to say, quality backlinks are tough to get, but they shouldn’t be. In fact, there are smart ways to build or earn affordable link building packages, to obtain authoritative websites to link to your online business.

Why Does Backlink Quality Matter for SEO?

Links have always been a significant factor in how search engines like Google rank websites in their results as well as that still hold true today. Search engines essentially analyze each link to your website and also see the quality of your content. So the more links you have to point to your website, the more reliable your site will appear.

Unluckily, Google hasn’t released specifics on how it calculates credibility, or how reputable it considers your site. But there are plenty of tools and programs that may offer you an idea of how trustworthy your site appears. This metric is based on a site’s link data, age, popularity, size as well as trust-related indicators, and is scored on a scale from one to 100. Essentially, the higher your domain authority, the easier it will be for your website to earn top page rankings in Google.

Guest Blogging

Guest blogging is the most effectual way to reach new audiences. By publishing articles on other popular websites, you’ll obtain your content in front of new readers as well as win more exposure. Sometimes, it’s not just about the backlink, however about increasing your online reputation or your social media followers.

Guest blogging SEO helps you leverage your relationships as well as expand your audience. In case you have confusions about guest posting, consider that even Google accepts guest contributors on its Google Analytics blog.

These links can either be placed in the author bio section or utilize the information within the body of the post. This has long been a popular link building method. One obtains free content to share with their audience, while the other earns a high-quality link. High-quality, relevant guest posts are different from the bulk produced, low-value posts that are an obstacle to many SEO strategies. When done right, with a focus on offering helpful, high-quality content, guest posts may still be an effective link building tool.

Build Internal Links

Internal links are a key factor for running a victorious blog. They are passing link juice as well as you can utilize your anchor texts. With a good internal linking structure, you may help users easily navigate through your website as well as increase the overall user experience.

There are tools that can automatically create internal links on your blog, especially if you are running WordPress, but you should perform this manually. Microsoft’s Matt Cutts has recommended that webmasters keep their number of internal links per page below 100, for both usabilities as well as SEO.

Backlinks Through Infographics

Infographics are one of the most well-liked methods for bringing traffic to your website as well as gaining valuable backlinks. They’re also great because they’re easy to comprehend and share. Everyone loves visual data, right? That’s why the demand for infographics has increased significantly. Consider those influential online publications.

Now, select your infographics carefully: Each one should include a unique and interesting story for your audience. To make your selection, follow currently trending topics and see what people are looking for, then create your infographic utilizing statistical data. To obtain started, research as well as gather data for the content. Then search for someone to make your content visual. There are several infographic directories where you can submit yours.

Last but not least, perform email outreach to people who have previously linked to similar infographics or have shared them on social media. Enquire about feedback on your infographic, but never ask for a link directly. If they love your infographic, they’ll recognize what to do.

Search Out on Your Competitors

If you are serious about getting more organic traffic, staying up to date with your major competitors’ online marketing benefits and strategies is mandatory. You have to spy on your competitors on social media and look for their link-building or earning techniques, as well as their content-marketing methods.

Subscribe to their email newsletters or you can follow them on social media. Another smart way to catch up with their innovative content is to make a Google alert for the keyword “”

Benefits of Developing a Mobile App for Your Business

Nowadays, more and more service providers are looking to build business mobile apps to reduce workload and increase customer retention. Mobile applications have proved their worth in a variety of industries. From dating to food delivery to sending messages to flight bookings, apps have made our lives easier in more ways than one. Here, I am going in detail of benefits of developing mobile app for business.

For the most part, the advantages of building a business mobile app far outweigh the disadvantages. Below is a list of reasons why, after carefully exploring your options, you ought to leverage your brand with an app.

5 Benefits of Developing a Mobile App

1. Business Mobile Apps Facilitate Local SEO

One of the best things about a mobile application is that it often works well with local audiences. It will bring you closer to customers near you. Moreover, you can directly communicate with these nearby audiences and gather relevant data, upon which you can anchor a new set of strategies. The data you collected can also help you understand the immediate market demands and formulate appropriate responses.

2. Forges a Bond with Customers

Mobile applications, because you purposely download them and they consume a portion of your smartphone’s memory, tend to give off a more personal feel than websites. Furthermore, because customers have access to features that are not available on your website, using the app will evoke a sense of exclusivity. Your customers will feel special. As if an application was designed especially for them.

3. Increases Sales

Easy access and exclusive features will encourage customers to transact business through the app. No need for them to drop by your website when using a mobile or tablet device. Developing mobile apps for marketing strategy will help your business to grow and becomes a one-stop-shop for everything they need. In fact, according to more recent studies, most sales transactions are processed through apps.

4. Builds Your Brand

As more and more customers recognize your easy-to-navigate app because they were able to purchase a product or service quickly and without stress, you gradually attract repeat business and good reviews. If your app left a deep impression on users, a number of them will become your loyal customers for a long time. Consequently, having a loyal customer base also means you benefit from word-of-mouth marketing quite often.

5. Gives You a Competitive Edge

How many of your competitors are actually developing an app for their customers? And for those that do have an existing application, is the said app still functional or being updated on a regular basis? Many companies have scope of develop mobile applications for their customers but eventually lose steam. However, should you take app development seriously, you will find your business taking off faster than the companies set up by your contemporaries and seniors in the industry.

Final Thoughts on Business Mobile Apps

Take note, however, that as much as business mobile apps raise the banner of convenience, businesses must proceed with caution. The bandwagon looks awfully tempting but jumping in without knowing what awaits you can be counter-productive. Before treading the app route, it is imperative that you have a clear plan for the future. Moreover, ask feedback from customers so you’re not just getting an app for the sake of having one.

About Lancey Clemons

Lancey Clemons is a digital content curator and market research presently working with an SEO company operating in the Australian Capital Territory. He is an avid reader and loves reading fiction in his spare time.

How to Choose the Best Website Development Company in Toronto

Internet is a highly competitive market today. You must explore ways to give the best brand experience to your customers so that your business turns out successful beating the tough competition around in its industry domain. The first move in creating a great website for your business is to find the best Custom Web Development Services Toronto . Here are a few steps to choosing the best website development company that can fulfill your dreams of creating a successful website.

Be clear with your objectives
Many business owners feel they do not know much about websites and they must leave everything regarding their site to the website development company to take care. This is the worst mistake you can do to spoil your site. You must first do some research and study to find out your objectives and what can make your site successful one. Once you have listed out what you want in your website, you prepare the list of some good websites that impress you and are in line with what you wish to have. Share this list with the development company to inspire them and check if the development process happens in line with your aspirations.

Know your budget and work out the expenses
Right from the beginning, you must take an informed decision regarding the spending you can do on your site. Do not cut costs to save on a dollar. Spend what is necessary. When you plan the entire spending you will need to do, you can make a detail planning and see how to make the development process focused, simple and also effective within your budget.

Go for an accomplished website development company
The track record and accomplishments of a company will speak volumes about their capabilities than what they can share with you during a conversation. Visit the sites the company has already delivered. Read through the reviews about the company. Take referrals from past clients and check the credibility and reliability of the company in many ways before choosing one.

Develop a great content
Talk to the agency you wish to consider to find out what they have got to say about the content that will be published on your site. To ensure a great user experience, quality content is highly essential. More than the structure and functionality of a website, quality content is highly essential. If the agency you wish to consider can value the content, it means they are adepts in the art of creating great websites. This will go in to say that you can bank on them.

Find out the strategy
Make sure that the website development agency you choose is clear about the strategy they will follow while developing you site. A solid strategy will make it possible to create milestones. It can also facilitate realistic experience. Ask them to detail all the strategies they are contemplating on so that you can get to know if they match with your goals and objectives.

For more information about Best Seo Company Toronto and Web Design Company Toronto Please visit :

The “Future” Of Guest Posting You Didn’t Know About

Guest blogging is the best and highly effective strategies when it comes to grow your blog traffic and build authority for your blog online. It is considered to be the best way to safeguard the future of your blogs. With just a single guest post on the highly influential blog, sites can boost the blog’s brand and traffic significantly which in return help your blog’s audience to grow. But you must not expect to receive instant results as the process is slow and may take weeks, months, and even years to show results which are for the long run and permanent.

So, Guest Posting Service and packages are always beneficial for your blogging career and it can secure the future of your blog efficiently. It helps your personal blog to get exposed online to much larger audiences and most of the bloggers today rely heavily on guest posting and blogging as the marketing strategy.

The Future Guest Posting You should Know About

The Future Guest Posting You should Know About

How Guest Posting Packages Can Help Secure Blog’s Future?

Guest Post Services is all about developing quality content and publishing the content on highly influential and authoritative blog sites that accept guest posting. This helps in gaining reputation, build authority and drive in target web traffic to your blogs for its success. The more big and influential blog site is, the more benefits you can enjoy with the guest posting on that site. As a thumb rule, one can only write and post guest blogs on sites that are having a higher position on search engine result pages. This will enhance the overall results of your efforts and help you secure the future of your blog.

Some of the specific areas where guest blogging can help and secure the blog’s future are as:

  • Increasing Blog Traffic

With Guest Posting Service, one can easily get different targeted visitors to their website and blogs which is very useful for your business blogs and sites. Just you need to add a link of your blogs to your Guest Post.

  • Increasing Online Visibility

With guest posting, you can help your blog site to rank higher on search engine results. Just ensure that you are offering Guest Posting to an authentic blog site.

  • Help Build Online Influence

Guest posting is considered to be an effective way to influence a large number of people and target audience. This is the opportunity which you can enjoy only with guest blogging. With guest blogging, one can easily enhance the number of viewers because of the experienced bloggers attract their own audience very well.

  • Render Authority and Credibility

Another great thing about guest blogging is that it gives you the opportunity to link with a variety of experienced veteran bloggers that are associated with your niche or share the same interest. When the bloggers start seeing your brand or name regularly, then start recognizing you. With the Guest Posting Packages, you can create a portfolio and this can help other readers and viewers to start trusting you as a brand. This will increase the trust and credibility of your blogs among the target audience and will certainly boost your traffic.

Is Accepting Guest Blogging Secure Blog’s Future?

Yes, this is the common and most useful idea to accept Guest Blogging Services from others that deal in the same domain you do. You need to ask others to write guest blogs for your blogs and you must only agree to the blogs that are unique, original, and SEO optimized and most importantly it needs to relate to your niche. It is totally a bad idea to accept blogs that are not useful for your blog site or not relevant to your niche and concept of the blog site. You will be able to send targeted audiences to your site and with guest blogging, you can help your own blog to have a wide presence on the internet. With the influencing writing skills of guest blogger, you will get able to grab more visitors for your blog site. That will certainly increase search engine ranking for your blog site.

This is considered to be the best and effective method to establish quality back-links for your blogs. No matter which business you are running and regardless of the size of the business, you can take advantage of guest blogging to climb the ladder of success. Guest Posting Service helps you to boost the overall SEO power of your blogs and even enhance the online visibility and popularity. So, without any link building strategies and investing in special SEO techniques, you can help your blogs to rank higher and achieve significant ranking on search engine results. But for this, you are required to search for the authoritative blogs where you can post your guest blogs and also accept guest blogs only from members that relate to your niche.

Digital Marketing Course in SimpliLearn

SimpliLearn is one of the world’s leading certification training providers. Simplilearn helping professionals and freshers to get certified in different field. Here I am going to talk about “Digital Marketing Course” details by SimplyLearn.

The Digital Marketing Specialist Masters Program will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.

Digital Marketing Course Covered

01: Search Engine Optimization
02: Social Media
03: Content Marketing
04: Email Marketing
05: Mobile Marketing
06: Pay Per Click (PPC)
07: Conversion Optimization
08: Web Analytics
09. Programmatic Buying
10. Marketing Automation
11. Digital Marketing Strategy

Search Engine Optimization (SEO) Training

Search Engine Optimization (SEO) Training Covered

Search Engine Optimization (SEO) Training Covered

Search Engine Optimization (SEO) is one of the most important pieces of Digital Marketing. This module provides the foundational knowledge in SEO, helping you to improve the visibility of your website on Search Engines and increase website traffic.

After completing this course, you will understand the best on-page and off-page SEO practices, how to generate relevant keywords for SEO optimization, and how to do competitive analysis. You will also look at link building, local SEO, and how to measure SEO success.

1. Introduction
2. On-Page Optimization
3. Off-Site Optimization
4. Duplicate Content
5. Keyword Research and Competitive Intelligence
6. Design and Architecture
7. Local SEO
8. SEO Measurement
9. Algorithm Updates and SEO Changes
10. Integrating SEO with Other Disciplines

Social Media Training

Social Media Training Covered

Social Media Training Covered

Social media is about people connecting with each other and sharing content. It represents a huge opportunity for big and small brands alike to engage with people across various demographics—and drive traffic to their websites.

In this course, you will learn the importance of building a social media strategy and how to strengthen your social media presence. You will learn about the variety of social media channels: blogs, microblogs, social networks, media sharing sites, social review sites. You will also look at engaging with influencers, as well as how to manage your social media reputation and measure performance against social media goals.

1. Introduction to Social Media
2. Making the Message Stick and Spread
3. Social Media Channels
4. Engaging with Influences
5. Listening and Reputation Management
6. Social Media Measurement
7. Integrating Social Media with Other Disciplines

Content Marketing Training

Content marketing Training Covered

Content marketing Training Covered

Content marketing enables marketers to distribute relevant and valuable content to attract customers. This content can be in the form of videos, articles, blog posts, guides, white papers, and more.

1. Introduction to Content Marketing
2. Content Marketing Strategy
3. Overseeing a Content Marketing Program
4. Content Marketing Tactics
5. Social Media Platforms
6. Content Marketing Budget and Measurement

Email Marketing Training

Email Marketing Training

Email Marketing Training

Email has been viewed as a spammy channel in the past, but today it has made a comeback as a powerful marketing tool. In this course, you will learn how email can be effectively used to create a loyal base of engaged customers.

1. Introduction to Email Marketing
2. Spam
3. List Building and Management
4. Elements of an Email
5. The Process of Measuring Email
6. Marketing Automation
7. Integrating Email with Other Disciplines

Mobile Marketing Training

Mobile Marketing Training

Mobile Marketing Training

As mobile devices have become ubiquitous, marketers cannot afford to ignore this channel. Customers increasingly expect to engage with brands and businesses via mobile, regardless of size. In this module, you will look at various Mobile products and services, and how to use them to build an effective marketing campaign.

1. Introduction to Mobile Marketing
2. Products and Services
3. Incentives and Loyalty Programs
4. Location Opportunities
5. Mobile Advertising
6. Mobile Audiences
7. Rules and Regulations
8. Mobile Measurement
9. Mobile and other Disciplines

Pay-Per-Click (PPC) Training

Pay-Per-Click (PPC) Training

Pay-Per-Click (PPC) Training

Pay-Per-Click (PPC), or paid search, enables advertisers to reach the audience they want, when they want, and at the budget they want. In this course, you will learn the basics of paid search and how to set up and organize a paid search account. You will compare different buying funnels and learn how to modify your PPC strategy based on the buying funnel structure.

1. Introduction to PPC
2. Account Hierarchy
3. The Buying Funnel
4. The PPC Auction
5. PPC Targeting Options
6. Keyword Research
7. Creating Compelling Ads
8. Measuring Goals and Bidding Options
9. PPC Audit
10. Integrating PPC with other Disciplines

Conversion Optimization Training

Conversion Optimization Training

Conversion Optimization Training

Efforts in Digital Marketing should not only lead to increased traffic but also to higher conversions. If not done right, Digital Marketing can be a drain on your resources, without achieving desired results.

1. Introducing Conversion Optimization
2. Laying the Foundations of Conversion
3. Getting to Know Your Customers
4. Creating the Message
5. Anatomy of a Landing Page
6. Why Design Matters
7. Testing for Conversions
8. Seeing the Bigger Picture

Digital Analytics Training

Digital Analytics Training

Digital Analytics Training

In the offline world, you might not understand where your customers heard about your business, what they looked at in your store, or even how their past purchases influence their current visit. Digital Analytics data can answer all of those questions and more.

1. Introduction to Digital Analytics
2. Organizational Maturity
3. Building Blocks
4. Management Perspectives of Digital Analytics
5. Key Performance Indicators (KPIs)
6. Segmentation
7. The Analysis Process
8. Marketing Management
9. Experimentation and Testing
10. Experimentation and Testing
11. The Digital Analytics Stack

Marketing Automation Training

Marketing Automation Training

Marketing Automation Training

This course covers the basic concepts in marketing automation, what it is, and the impact it can have on customer engagement. By looking at how you can automate marketing messages based on time or event-based triggers, this course explains how you can build relevant conversations with your customers and increase revenue.

1. Introduction to Marketing Automation
2. Lead Capture and Nurture
3. Triggers and Series
4. Drip Campaigns
5. Nurture Campaigns
6. Measurement Attribution
7. Customer Journey

Programmatic Buying Training

Programmatic Buying Training

Programmatic Buying Training

As the digital ecosystem is expanding, more businesses are moving to Programmatic Buying for their online advertising campaigns. Programmatic Buying automates ad transactions through systems and algorithms that work in real-time.

1. What is Programmatic Buying
2. Programmatic Buying vs. Traditional Paid Marketing Approaches
3. Programmatic Direct vs. Real-Time Bidding
4. Programmatic Workflow
5. Targeting Strategies in Programmatic
6. Targeting Strategies in Programmatic

Digital Marketing Strategy Training

Digital Marketing Strategy Training

Digital Marketing Strategy Training

With the ever-increasing scope of Digital Marketing, having a strategy in place is indispensable. Digital Marketing Strategy is knowing what to do, why, and how to do it. A written digital marketing strategy provides a tremendous amount of focus and clarity to digital marketers.


1. Digital Marketing Strategy

In this lesson, you will learn how to communicate your message clearly, in a way your products or services resonate with the benefits expected by customers. You will also look at how to plan the right mix of channels and how to manage and measure your campaigns.

Digital Marketing Course Fee 

Simplilearn offers many courses on different subjects. The courses are designed by experts in their respective fields. Generally, the course design is excellent, content quality is good and prices are very reasonable.

Simplilearn offers two types of courses, Self-paced online courses and Instructor-led online courses. They offer Flexi-Pass for instructor-led courses. Using Flexi-pass you can attend multiple sessions on the same topic during the course period. Check for Digital Marketing Course Fee Details at SimpliLearn.

SimpliLearn Contact Details

SimpliLearn located in many different major cities in India, USA and Singapore. Here I have listed few training locations in India. Hope this will help you to reach them easily.

Digital Marketing Course in Bangalore, India

Simplilearn Solutions Pvt. Limited
#53/1C, 24th Main, 2nd Sector, HSR Layout, Bangalore 560102.
Phone No: 1-800-102-9602

Digital Marketing Course in Chennai, India

Simplilearn Solutions Pvt Ltd,
RMZ Milenia Business Park, Phase 2, Campus 4B, 6th Floor, Unit 602A, No 143, Dr. M.G.R Road, Kadanchavadi, Perungudi, Chennai – 600 096, Tamil Nadu, India, Call us at: 1800-102-9602

Digital Marketing Course in Ahmedabad, India

Simplilearn Solutions Pvt Ltd,
101-104, GCP Business Centre, Opp. Memnagar Fire Station, Vijay Cross Road, Ahmedabad – 380014, Gujarat, India, Call us at: 1800-102-9602

Digital Marketing Course in Delhi, India

Simplilearn Solutions Pvt Ltd,
2nd Floor, KLJ Tower North, B-5 District Centre, Netaji Subhash Place, Wazirpur, New Delhi – 110034, India, Call us at: 1800-102-9602

Digital Marketing Course in Hyderabad, India

Simplilearn Solutions Pvt Ltd,
1st Floor, Phoenix Tech Tower, Plot No. 14/46, Survey No. 1(part), IDA – Uppal Village and Mandal, Uppal Notified Industrial Area Service Society, Ranga Reddy District, Hyderabad – 500039, Telangana, India, Call us at: 1800-102-9602

Digital Marketing Course in Kolkata, India

Simplilearn Solutions Pvt Ltd,
RDB Boulevard, 8th Floor, Plot K-1, Sector V, Block EP & GP, Salt Lake City, Kolkata – 700 091, West Bengal, India, Call us at: 1800-102-9602

Digital Marketing Course in Mumbai, India

Simplilearn Solutions Pvt Ltd,
601, 6th Floor, Rupa Solitaire, Millennium Business Park, Plot No.A-1, Mahape, Navi Mumbai – 400710, Maharashtra, India, Call us at: 1800-102-9602

Digital Marketing Course in Pune, India

Simplilearn Solutions Pvt Ltd,
6th Floor, Pentagon P-2, Magarpatta City, Hadapsar, Pune – 411013, Maharashtra, India, Call us at: 1800-102-9602

Digital Marketing Course in USA

Simplilearn Americas, 201 Spear Street, 11th Floor,
San Francisco, CA 94105.

Digital Marketing Course in SINGAPORE

Simplilearn Singapore Pte. Ltd.
10 Anson Road #26-04 International Plaza, Singapore (079903).


Outsourcing Article Writing – The Key to Growing Your e-Business

Taking your business online is far less than achieving success as an e-business requires a lot more than building a website. One has to know the working of online sales, customer traffic, following leads and converting them into sales, managing content and changing the marketing strategies as per the current trends. You need the help of web developers and content writers to keep your website SEO friendly and rank better on the search engine. To reach your marketing goals, hire a professional writer and outsource your articles needed for fresh and unique content.

Unique Content

The technique of outsourcing article writing not only saves you time and money but also lets you concentrate on other marketing strategies to grow your e-business. Outsourcing the articles will help you to post fresh content from time to time and helps the business to get more leads for sales. It is one of the best marketing strategies to stay in touch with customers and potential buyers.

Not everyone has the time and energy to sit and write articles related to your products or business. A professional writer can give the best content based on your need in a short time. Customized content can be generated to suit your business needs and by following the trends and latest keywords.

Varied Knowledge

Not every businessman has a flair for writing and is knowledgeable about the latest technologies. It is one of the reasons to outsource articles and let the experts speak on behalf of your business. It frees up the time to build your business and expand it without worrying about writing content. You can plan your meetings and talk to potential buyers and update the website as long as the ghostwriters do their job to your satisfaction.

It is important to communicate with the writers before outsourcing the work and share the ethics and values of your business. Thus the outsourced articles can carry good values in the content and reflect the reasons behind your business. This is an effective marketing strategy for all e-commerce’s to gain the trust from the clients.

SEO Optimized Content

As a part of internet marketing strategies, it is essential to build content with SEO-rich keywords apart from writing a useful and productive article. It is a key element to divert traffic to your website and make the website visible among the millions of web pages. It acts as a business building tool and helps to carve a specific niche in the online market. If you are considering having organic traffic rather than paid advertisements, then your content should really stand out from the rest.

An expert writer can provide SEO optimized content and spread awareness about the brand in the public. An organic increase of traffic builds trust among the users and such reliability is necessary to stand in the online market for a long time. Building SEO-friendly content may take a longer time but it produces better results for the e-business and it serves as a powerful tool to boost the sales.

Compete Against Paid Ads

Nothing can beat the sales and curiosity of public than a good article. Even if the paid ads and online newsletters divert traffic to the website they cannot compel the audience to reach sales without quality in their content. In the end, the customer trusts only the reliable websites with well-built content. An article can showcase the passion of the business along with its business goals and ethics. Outsourcing articles can help the business achieve reliability and trust from the users without spending all the time and energy by self.

Not everyone has the expertise to write SEO articles, and it is essential to outsource the work to a professional to do the job well on time. By outsourcing your content, the business is borrowing the expertise of the writers and their knowledge on various topics and showcasing it to their audience to show the effort placed in building a website. Choosing a ghostwriter takes some effort during the initial months to see which one can understand your business better and portray your ideas effectively.

Internet Marketing Campaign

Apart from saving time and money, outsourcing article writing is one of the best internet marketing strategies used by a number of online portals. It improves the selling opportunities and works as a lead generating tool for every business. Outsourcing can save your business and you from the lack of time, skills or patience to work on the content. It is the key in online market to boost revenue and sales. Pick the right outsourcing writer to deliver quality content and one that keeps track of all the latest trends and technologies of the market.

Before outsourcing the articles, get an idea as to what you want to achieve from the job and how it can impact your business. The article writer should have complete knowledge of the products or business of the client before pushing the articles to the audience. Posting articles timely on the website will create trust between the audience and business. Customers are likely to visit the site again looking for fresh and relevant content.

Professional Knowledge

Some businesses push dozens of articles in a week without worrying about the quality of the work. If you are keen on promoting a successful business, it is essential to bond with cultivated writers that produce high-quality content articles as per the demands of the business. The return on investment (ROI) on outsourcing the article writing is higher as the business grows exponentially in a couple of months. Building an online business requires time, money and patience to see the desired results.

Most of the businesses can barely make time to finish their daily tasks and hence outsourcing professional work like writing articles saves their energy and lets them focus on just business activity. Creating unique and creative content should be left to the expertise of professionals. Outsourcing the writing work improves the online presence of the business and enhances the brand value. Overall it is important for the business to strategize well to reach a maximum number of users and increase brand visibility.

Author’s Bio: I’m currently working as Content Manager with content writing company India. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. I have a keen interest in Entrepreneurship, Online Reputation Management, outsource link building services, Quality Link Building, Tech Consultancy, etc.

5 Reasons to Hire a Professional Web Development Company

Are you planning to take your business online? If yes; it is a wonderful choice to select a new platform to boost your brand. However, a website alone can make or break your business if done without a strategy. It is best to hire a professional web development service to launch your business with proper tools and strategy. Let us look at the five reasons to hire them for the launch of your virtual business.

Strategic Websites

A website acts as the face of a business which attracts the attention of the users with its design and products. Hiring a professional web development firm to build your website from scratch will give you the freedom to make the web space cater to your business goals. It is one of the best investments you can do to your business for the long-term. A professional web developer gives a clean and unique look to make it stand apart from other million websites existing on the internet.

A professional can understand the demands of your business and build a website to generate leads and online sales. If the website is an information portal or a blog, the web developer uses different layouts, graphics, and designs to make it appealing to the users. Professional web developers of a firm have unlimited access to various tools required to build a functional website and have the knowledge to integrate latest technologies into the website.

Personalized Web Properties

Users that access the website care about some properties like loading time, ease of navigation and visual build. A website with crowded content and too many ads is an off-putting quality on a website. A web development company takes all such aspects into consideration while designing the website. The layout of the content should be hierarchical to make the website look professional. The quality of coding done by professionals falls in accordance with web standards. Well coded web pages make the website look easy on the eyes of the user and give the best first impression which makes the visitors come back to your website.

It is difficult to make feature-rich website along with enhanced functionality without the help of a professional. Apart from building your brand website, the website should be able to reflect the ethics and values of the business to gain the trust of the users. A web development firm makes sure to give positive vibes to the users as no one visits a website which appears to be sketchy. The professionally built website can add features like book an appointment, share on social media marketing, join the newsletter etc for the user communication.

Content Management    

Just like the framework and design of a website, having clear and precise content is needed to engage the user after opening your website. The professional web developer builds content which shares the journey and story of your brand. Compelling words with a relevant topic is a sure way to keep the audience engaged. Digital marketing strategies revolve around powerful content which converts the users into customers. A professional can help in keeping the content consistent and builds the trust of the target audience. A professional web development company has experience in creating the right content that complements the marketing strategy and brand value too.

For a website to be successful there needs to be a balance between engaging content and layout or design specifications. The amount of white space around the content also creates an impact on the web engagement. So hire professional web developers to create engaging content with robust web design and SEO optimized keywords.

Web Analytics

Creating a good website is not the end of the business strategy. To develop the business and make it viable with profits, the owner should understand the web traffic and how to convert leads into potential customers. A professional web development company has resources like web analysts in digital marketing gives you an information about the performance of the website and give reports on the user preferences. By obtaining the data on user patterns and their taste, a business can change its strategies and tactics to attract customers. Leaving a comments section for websites like blogs, entertainment, and news portals will help the business understand its shortcomings.

Web analytics also give a detailed report on which products are more popular and how much time is spent on specific products. Understanding web analytics can help the firm to change its marketing strategy and improve the cash influx. The analytics data give a competitive edge over other businesses and think ahead of new marketing trends. A business can reach only its full potential by staying on track of all the trends and technologies.

SEO optimization

There is no point in making a great website if it is not recognized by search engines. SEO optimization is crucial to increase the visibility of a website and professional web developers take great care to optimize the website. They have the capabilities to help the website rank higher in the search results with related keywords and titles. A web page should be optimized for the images embedded in it and to increase the loading time. Expert web developers code well and add features to the web design to help the search bots to crawl the content easily.

Without a proper SEO optimization, the website will never surface on top search results and will likely go unnoticed by the users. It is very important to make responsive web pages that can load faster and be compatible with all devices. A website undergoes changes continuously, and it requires the help of a webmaster to update the site on new technologies and trends.

Hiring a professional web development company to build a functional and pleasing website not only brings in customers but also saves time and money. It is recommended to talk to the firm of your choice before handing over the web development services to discuss the experience and expertise they have. Make sure to communicate well during the development and see how their effort will give you an increase in ROI.

Author Bio: I’m currently working as Content Manager with Adreno Technologies. I have a great passion for digital marketing and I help small and medium-sized offshore software development india firm businesses to improve their online presence and grow their revenue by you planning digital marketing strategies for them. Apart from Digital Marketing, I have keen interest in Entrepreneurship, java development outsourcing, Brand Management, Tech Consultancy, etc.

Digital Marketing Services

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. We are here to help you with your complete digital marketing project for your website.


Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of website traffic in the search Engine results page (SERP). Search engines including Google, Bing, Yahoo and others.

  • On Page Optimization

On-Page Search Engine Optimization includes metadata creation, content generation, and other technical SEO work. We can create content that works for the user and for the search engine. ​

  • Off Page Optimization

Off page optimization is defined as the technique which helps the website to improve its ranking on the search engine results page. These factors functions outside the boundaries of the web pages.

  • Link Building

Link building is the process of acquiring backlinks from other high page nd domain ranking websites to your own. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.

  • Location SEO

Location based SEO, also known as geo-targeting, is the practice of optimizing your content to appear for your target location. It’s fair to say that Google is getting better and better at creating location-based search results on more generic topics, where searchers are looking for something.


SEM full form is Search Engine Marketing. SEM is the process of getting website traffic by purchasing ads on search engines like Google, Bing, Yahoo and others. SEM has different types of marketing based on the business goal.

  • Paid Search Ads

Paid search advertising is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click (PPC) model, meaning you do exactly that – until someone clicks on your ad, you don’t pay.

  • Display Advertising

Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

  • CPM (Cost-Per-Thousand Impressions)

Cost per thousand impressions is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.

  • Video Paid Advertising

Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.

  • Mobile Marketing

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications


Social media marketing (SMM) is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Pinterest Marketing

Other Marketing

When business perform lead generation and other marketing strategies, it includes sending email, message and notes etc. They collect contact information like phone numbers and email addresses from potential customers, including permissions to send them updates and other information through email.

  • E-mail
  • Message
  • Video
  • Content

Search Engine Position Checker Tool – SERP Online

When an organization is working on SEO & PPC strategies they are mainly focusing on their keywords to be ranked on Search Engine Result Page. This will generate customers visit their website and generate online leads.

This post will be talking about the Search Engine Position Checker Tool (SERP Checker) online. As we know there are plenty of tools available in online. The lists of top SERP position checker tools have been listed here.

What is Search Engine Position Checker Tool?

When someone type a query on search engines like Google, Yahoo, MSN and etc. As per the Search engine algorithm, search engines will fetch data from the server and will display the exact match the content which is 99% matching for the query as per the user interests and visited sites history.

SEM Rush

SEM Rush - Keyword ranking tool

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. SEMrush is professional software that is easy to use, and you can try it for a couple of weeks for free before deciding whether you want to subscribe.


ahrefs rank checker

Ahrefs is a toolset for SEO and marketing. We have tools for back link research, organic traffic research, keyword research, content marketing & more. This one is loaded with tons of great features. It automatically detects what keyword your website is ranking for & you can specify ranking based on country.

Google Rank Checker

Google Rank Checker Tool

Google Rank Checker is an excellent free online utility which helps users track keyword positioning in Google search engine results. In order to use this service, simply put in the keyword you want to search along with the domain name, and it will show you the position of that specific keyword in Google.

SERPs Keyword Rank Checker

SERPs rank checker

SERPs’ Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, for any keyword or phrase, and allows you to tailor your results by domain, location, and device.

SEOCentro Rank Checker

SEOCentro Rank Checker

SEO Centro rank checker you can check the performance of specific keywords in multiple search engines such as Google, Yahoo, Bing, etc. The result will give you complete details about a specific keyword including its rank in various search engines, along with a history of the keyword.

Moz pro | Rank Tracker

Moz Pro - Keyword rank checker

Moz Pro’s powerful rank tracking software tool retrieves search engine rankings for pages and keywords, and stores them for easy comparison later.

Fat Rank:

fatrank keyword rank checker

This is one of the best extension in Chrome I have been using this for long time for keyword rank checking of any website by installing the FAT Rank Google extension that checks the ranking for a particular keyword only once at time. Fat Rank is a FREE lightweight keyword rank checker tool.

Digital Marketing Channels Definition

Digital marketing is a term for of marketing method using digital technologies, mainly on the Internet. This including mobile phones, display advertising and any other digital medium. In this post I will be going to explain the list of Digital Marketing Channels which are used in our modern internet technology.

What is Digital Marketing? How it Works?

Digital marketing is all about marketing efforts to make things easy for branding using digital medium. Digital channels such as social media, email, blogs etc. get boost to connect with potential customers. Digital marketing methods and channels examples include SEO, Content Marketing, Social Media Marketing, Pay Per Click., Native Advertising, Email Marketing etc.

Why Digital Marketing?

Digital Marketing Channels Definition

Digital Marketing Channels Definition

Digital marketing is a good way to promote your products and brands online and through other digital channels. It promotes endless possibilities for multiple businesses like video, email, social media or website-based marketing opportunities.  It enables brands to reach audience in a cost-effective and measurable way.

Business & Digital Marketing: How it works?

Digital marketing holds potential for enhancing your business prospects. Positive outcomes result from a perfect strategy. In B2B (business-to-business) company, digital marketing is centered on online lead generation, with the end goal- being for someone to speak to a salesperson.  In B2C (Business-to-Customer) company, the focus is on attracting people to your website and make them, customers without communicating with the salesperson. Target audience gets an attractive marketing message via company, website, email etc. that enhances the customer’s interest.

Business people using internet

Business people browsing the web on a screen

Internet, in general plays a vital role in influencing customer’s purchase. This enhances business’ visibility and improved customer retention as a result. Company’s website is the place where customers get the first impression regarding your products, brand etc. It is from where customers get attracted and start paying for your products.

Digital marketing is focused on attracting, engaging and converting your leads. The tactics that you will use will eventually lead to target customers to get more products’ info and buy them as well.  Appearance of your site is very important. But it should be well organized to let customers move further in the process. There is a complete digital marketing strategy that helps you attain best results. Strategy steps are:

9 Most Important Digital Marketing Channels:

Here, communications happens only by digital signals. All voice and video signals have to be converted from analog to digital in order to be carried over a digital channel. Types of digital marketing channel can be defined as an interface connected to the World Wide Web through which communication can be made.

A digital marketing process is a broad term that explains how many steps you take to accomplish digital strategy. As part of your social media strategy, you may have a digital marketing process to curate content, schedule posts and engage with your audience. And yet another method could be used as part of an email marketing plan to improve the lead nurturing campaigns. Here are the most important digital marketing channels:

Channel 1: Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Training Covered

Search Engine Optimization (SEO)

SEO is the most important in digital marketing. It is the process of optimizing your website to rank higher in search engine results pages such as Google, Yahoo, and Bing etc. Search Engine Optimization plays a key role in increasing the free or organic traffic on your website. It should be improved to reach more customers easily. Content of the site is optimized by using keywords and topics in the website content.

Channel 2: Search Engine Marketing (SEM)

What is Search Engine Marketing (SEM)

Google Ads – Search Engine Marketing (SEM)

Search engine marketing is a businesses pay Google to show their advertisements. It is simply means advertising through a paid media budget. Here you have to pay for each click and impressions. There are different types ad methods, you can chose  the types of paid ads based on your business goals. Website traffic will be increases by purchasing ads on search engines. There are many tools are available for search marketing like Google Ads, Bing Ads and many more.

Channel 3: Social Media Marketing (SMM)

Most Effective Social Media Advertising With This Helpful Advice

Most Effective Social Media Advertising

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. This means attracting customers’ attention to your brand and products through social media handles such as Instagram, LinkedIn, Facebook etc. HubSpot tool can also be used to connect to different social channels from one place. Check out the list of top 10 Social Media Management tool.

Channel 4: Social Media Optimization (SMO)

Top and Best Social Media Websites for Marketing Channels

Social Media Websites for Marketing Channels

SMO refers to the use of social media outlets to increase product’s awareness or its services. Proper implementation of SMO results in an efficient digital marketing by spreading awareness among people and attracting them to their websites through social news, social networking sites, RSS feeds etc.

Channel 5: Content Marketing

Effective-Strategies-to-Improve-Your-Content-Writing | Digital Marketing

Improve Your Content Writing | Digital Marketing

It refers to the content that business creates and promotes for attracting and engaging target audience by generating brand awareness and traffic growth. Blog posts, ebooks and white papers and info-graphics are ways to achieve this.

Channel 6: Pay Per Click (PPC)

Pay-Per-Click (PPC) Training

Pay-Per-Click (PPC) | Digital Marketing

Pay Per Click (PPC) involves paying publisher every time an ad is clicked. These advertisements help in getting results quickly on the top in search engines. Digital marketing gets boost from paid ads on Facebook, Twitter ad campaigns and sponsored messages on LinkedIn.

Channel 7: Email Marketing

Email Marketing Training

Email Marketing | Digital Marketing

Branded emails are sent to the target audience. These are used to increase brand awareness, promote events and establish industry leadership. Email marketing can be done through blog subscription newsletters, customer welcome emails, follow-up emails to website visitors etc.

Channel 8: Web Analytics

Digital Analytics Training

Digital Web Analytics

Web Analytics is a process of analyzing the user or visitors behavior on site. A most important task will be performed at the end of the project, where you can track overall performance of the campaigns. Web Analytics report will show you the previous and current performance based on that you can analyze and forecast your campaigns performance. There are many Web Analytics tool out there for free and paid as well, use of this data tool you can easily track and achieve your business goal. In fact about 99% of the web users are using Google Analytics tool for tracking their performance.

Channel 9: Conversion Rate Optimization (CRO)

How to Create Competitive Analysis of Your Social Media Campaigns - Online Guider

How to Create Competitive Analysis of Your Social Media Campaigns – Online Guider

Conversion Rate Optimization is the process of optimizing the conversion as per your business goal. Digital marketing has the final valuable task which is website analytics conversion optimization. This can be any value of the goals like number of downloads, form filling, busing, video watch and etc. Conversion rate optimization can be tracked using web analytics tools like Google analytics, user experience and behavior analysis tools.

The future of business is digital marketing. Without a proper digital marketing plan, no business will be able to survive or succeed in the market. By embracing this marketing device, a consistent growth in business is not feasible. Organizations that have grasped this industry concept are getting ahead of their closest market rivals. Digital Marketing is not only about the website but is much influenced by the tools used along. The above steps definitely make your digital marketing more effective, quick and beneficial.

Isak MM



Isak MM (Full name is Isak Mallapura Mohammed) is E-Commerce SEO Coordinator (Digital Marketing Team) of Jarir Bookstore, where he leads the website optimization process with Development team, and Digital (Online) performance analytics with Digital marketing team. Prior to becoming SEO Coordinator in Aug 2016, Isak served as Process Specialist (Digital Marketing Team) at Infosys Business Process Management (IBPM) project from Aug 2014 through Jul 2016, Isak worked as a SEO Executive at Nichepro Technologies, Bangalore. Before Nichepro, he was an Internet Marketing Expert at BMS Innolabs, mobile and web application development company based in Bangalore focused on online leads for the company using SEO ON and OFF page optimization method, which he joined in 2012. Before BMS, he started his career as SEO Trainee at Tech Trend Solutions, website design and development company Bangalore.

Graduated MBA from Sikkim Manipal University, and BE (Bachelor of Engineering) from Vishwesvaraya Technical University (VTU) Belgaum. Passionate about Digital Marketing and World Wide Web. Professional SEO Specialist with 7 years of work experience in Digital Marketing. Involved in SEO (ON and OFF page Optimization), SEM (PPC), Social Media, Display, Digital Campaigns, Email Marketing, User Experience (UX) and Web Analytics.

Isak is the founder of ONLINE GUIDER blog. A former employee of Infosys Bangalore, India. Currently, work for one of the largest Gulf-based retail industry as an E-Commerce Coordinator (SEO & Analytics) located in Riyadh, Saudi Arabia. He has over Seven years of work experience in Digital Marketing. Isak is passionate about helping small, medium and large scale businesses to achieve excellence using methods of search engine optimization, pay-per-click marketing, content marketing, social media, and lead generation. His focus is on digital strategies which increase targeted organic web traffic and leads for business. Digital strategies include SEO, PPC, social media marketing, content strategy, email marketing, blogging, design, business analysis and more.

Have successfully run and delivered projects for a wide range of industries that includes, IT Products & Services, E-commerce, Tours and Travel, Hospitality, Production, Recruitment Consulting, Training, Retail and many more.


  • Digital Sales Certification from Google
  • SEO Toolkit & SEO Fundamentals from SEMrush
  • Choose the Right Mobile Asset from Google
  • Google Analytics Basic, Advanced and Power User from Google
  • Bing Ads from Microsoft
  • Sales and Advertising Fundamentals Certification from Google
  • Inbound Certification from HubSpot Academy, Cambridge
  • Multimedia & Communications topper award in BE

Wrote about ‘Future’

I see myself trying to learn new things, write, implement, and create a website I can be proud of. I Have some positive plans and goals that I have decided for me and will plan to work as hard I can to be able to smile.

Future is really something which can’t be defined and bounded by any boundaries, Whatever I shall be doing, I guarantee you that it will be with full of passion and dedication.

Connect me on:

Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram


We are group of friends who has 7+ years of work experiences on their core skills. We are engineers, programming developers, content writers, web designers, graphic designers, UI design/developers, mobile app developer, search engine optimizer (seo), search engine marketer (sem), social media marketers (smm), web analyzer, webmasters, video makers, video editors, readers, photographers, singers, travelers, bikers, volunteers, parents, hard workers, and creative thinkers.

We believe that the work we do must have a real impact in the online world as well as in the conventional marketplace. Be it digital strategy and marketing, websites, mobile applications or the internet of things, we blend creativity and technology to provide the best possible outcomes to take your business forward.

  1. SEO

How Best Local SEO Company Can Help to Find Customers Locally

How Best Local SEO Company Can Help to Find Customers Locally

SEO full form is Search engine optimization. SEO is a methodology of strategies, techniques and tactics used to increase the amount of website traffic in the search Engine results page (SERP). Search engines including Google, Bing, Yahoo and others.

  • On Page Optimization
  • Off Page Optimization
  • Location SEO
  1. SEM

What is Search Engine Marketing (SEM)

What is Search Engine Marketing (SEM)

SEM full form is Search Engine Marketing. SEM is the process of getting website traffic by purchasing ads on search engines like Google, Bing, Yahoo and others. SEM has different types of marketing based on the business goal.

  • Paid Search Ads
  • Display Advertising
  • PPC (Pay-Per-Click)
  • CPC (Cost-Per-Click)
  • CPM (Cost-Per-Thousand Impressions)
  • Video Paid Advertising
  • Mobile Marketing
  1. SMM

Most Effective Social Media Advertising With This Helpful Advice

Most Effective Social Media Advertising With This Helpful Advice

SMM full form is Social Media Marketing. SMM is a type of internet marketing which uses the benefits of social networking websites for promoting and increase website traffic.

  • Facebook Marketing
  • Twitter Marketing
  • YouTube Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Pinterest Marketing

Digital Marketing Channels Definition

Digital Marketing Channels Definition

Other marketing method used to attract customers and keep engaging customers on the basis of short time notification method. It is one of the primary components of business management and commerce.

  • E-Mail
  • Message
  • Video
  1. Design

Tips To Build Or Redesign Your Website

Tips To Build Or Redesign Your Website

Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors.

  • Graphics
  • Logo Design
  • Landing Page
  • Banner Design
  • Illustration
  • Invitations Card
  • Web Design
  • Amp Website
  • Mobile App
  • UI/UX
  1. Development



Web development is the work involved in developing a web site for the Internet or an intranet. The process includes backend development, client-side/server-side scripting and network security configuration and etc.

  • Web Development
  • Mobile App
  • UI/UX

Business Listing Sites for General Marketers in India

Business Listings is a premium listing service, local listings local business directory system and business directory listings is a method of attracting customers through Digital Channels. Here we have a new business listing sites for general marketers in India, where you can register and update the business complete information to get notified on Google, Yahoo and Bing search engines.


Business Listing Sites for General Marketers in India


Procedure to Listing Business Online

Procedure Listing Business Online

Procedure Listing Business Online

  • Open listed directory
  • Register with your business name and other details
  • Update the information including Name, Address and Services you provide
  • Upload a clear Logo to identify the brand
  • Upload natural images wherever it’s necessary like if you have services and products to clear understanding to visitors
  • Verify the business through code and phone call by the listing sites (organisation)
  • This will help for your Digital Marketing methods and strategies
  • Also, this will help your business to appear on top of the Search Engines.

E-Commerce Digital Marketer

Isak MM

Isak is “E-Commerce Digital Marketer”, graduated MBA from Sikkim Manipal University (SMU), and BE (Bachelor of Engineering) from Vishwesvaraya Technical University (VTU). A former employee of Infosys Bangalore, India. Currently working for one of the largest Gulf-based retail industry. Passionate about Digital Marketing and World Wide Web.

Isak is the founder of He has over six years of experience in digital marketing. Isak is passionate about helping small, medium and large scale businesses achieve excellence using methods of search engine optimization, pay-per-click marketing, content marketing, social media, and lead generation. My focus is on digital strategies which increase targeted organic web traffic and leads for business. Digital strategies include SEO, PPC, social media marketing, content strategy, email marketing, blogging, design, business analysis and more.

Have successfully run and delivered projects for a wide range of industries that includes, IT Products & Services, E-commerce, Tours and Travel, Hospitality, Production, Recruitment Consulting, Training, Retail and many more.


  • Digital Sales Certification from Google
  • SEO Toolkit Exam from SEMrush
  • Choose the Right Mobile Asset from Google
  • Google Analytics Basic and Advanced from Google
  • Bing Ads from Microsoft
  • Sales and Advertising Fundamentals Certification from Google
  • Inbound Certification from HubSpot Academy, Cambridge

Wrote about ‘future’

I see myself trying to learn new things, write, implement, and create a website I can be proud of. I Have some positive plans and goals that I have decided for me and will plan to work as hard I can to be able to smile.

Future is really something which can’t be defined and bounded by any boundaries, Whatever I shall be doing, I guarantee you that it will be with full of passion and dedication.

Connect on:

Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram