200 Digital Marketing Abbreviations (Internet Marketing Acronyms)

Acronyms are defined as words formed by the first letters of combinations of words. Everywhere we could see there are lots of times abbreviations are used in our day to day business communications for the purpose of making it easy for the communications, and saves the precious time as well as very simple to remember the words. Similarly, in Digital marketing platforms, we all using many digital platforms related tools or strategies names in our work. Here I have listed out some of the most important and used 150 digital marketing abbreviation (acronyms). In case of any missing of Acronym, please comment on the below.

Top 200 Digital Marketing Abbreviations:

1. ABM – Automated Bid Management
2. A&M – Advertising and Marketing
3. ACBM – App Centric Business Model
4. ACM – App Centric Model
5. AGM – Average Gross Margin
6. AIDA – Attention/Awareness, Interest, Desire, Action
7. AJAX – Asynchronous JavaScript and XML
8. AMP – Accelerated Mobile Page
9. ANR – Application Not Repsponding
10. AOP – Annual Operating Plan
11. AOSP – Android Open Source Project
12. API – Application Programming Interface
13. APPCT – Alternate page with proper canonical tag
14. APV – Average Page Views
15. AS – Audience Stream
16. ASIN – Amazon Standard Identification Number
17. ASM – App Store Marketing
18. ASO – App Store Optimization
19. ATP – Ad Technology Provider
20. ATS – Average Time On Site
21. B2B – Business-To-Business
22. B2C – Business-To-Consumer
23. BAS – BingAds Scripts
24. BIP – Business Intelligence Platform
25. BR – Bounce Rate
26. BRD – Business Requirements Documents
27. BTDR – Buy To Detail Rate
28. CAC – Customer Acquisition Cost
29. CDN – content distribution network
30. CDN – content delivery network
31. CKA – Competitive Keyword Analyzer
32. CLA – Competitive Landscape Analyzer
33. CLV – Customer Lifetime Value
34. CLV – Competitive Link Velocity
35. CMS – Content Management System
36. CMS – Consultant Management System
37. CPA – Cost Per Action
38. CPC – Cost Per Click
39. CPI – Cost Per Install
40. CPL – Cost Per Lead
41. CPM – Cost Per Impressions
42. CPO – Cost Per Opportunity
43. CPP – Cost Per Pixel
44. CPR – Cost Per Revenue
45. CPS – Cost Per Sale
46. CPT – Cost Per Transaction
47. CR – Conversion Rate
48. CRM – Customer Relationship Management
49. CRO – Conversion Rate Optimization
50. CrUX – Chrome User Experience Report
51. CSR – client-side rendering
52. CSS – Cascading Style Sheets
53. CT – Canonical Tag
54. CTA – Call-To-Action
55. CTDR – Cart To Detail Rate
56. CTR – Click Through Rate
57. CVR – Conversion Rate
58. DCO – Dynamic Creative Optimization
59. DE – Device Encrypted
60. DFP – DoubleClick for Publishers
61. DM – Digital Marketing
62. DMCA – Digital Millennium Copyright Act
63. DMCA – Digital Marketing Certified Associate
64. DMP – Data Management Platform
65. DNS – Domain Name Server
66. DOM – Document Object Model
67. DOM – Dynamic Online Marketing
68. DPA – Dynamic Product Ads
69. DSA – Display Search Ads
70. DSA – Dynamic Search Ads
71. E2E – End-to-End
72. ETag – Entity Tag
73. FAL – False Accept Rate
74. FAN – Facebook Audience Network
75. FAR – False Accept Rate
76. FBML – Facebook Markup Language
77. FCM – Firebase Cloud Messaging
78. FCP – First Contentful Paint
79. FMP – First meaningful paint
80. FP – First Paint
81. FPS – Frames Per Second
82. FRR – False Reject Rate
83. FTI – First-time Installers
84. FTP – File Transfer Protocol
85. GA – Google Analytics
86. GAM – Google Ad Manager
87. GAS – Google Ads Scripts
88. GAS – Google App Scripts
89. GDA – Google Digital Academy
90. GMB – Google My Business
91. GMP – Google Marketing Platform
92. GMS – Google Marketing Solutions
93. GPC – Google Play Console
94. GPS – Google Play Store
95. GSC – Google Search Console
96. GtM – Go-to-Market
97. GWT – Google Webmaster Tool
98. HSTS – HTTP Strict Transport Security)
99. HTML – Hyper-Text Markup Language
100. IA – Internal Audit
101. IAR – Imposter Accept Rate
102. IETF – Internet Engineering Task Force
103. iOS – iPhone Operating System
104. IoT – Internet of Things
105. IP – Internet Protocol/Intellectual Property
106. ISBN – International Standard Book Number
107. ISP – Internet Service Provider
108. IST – Internal Search Terms
109. JSON-LD – JavaScript Object Notation-Linked Data
110. KPI – Key Performance Indicator
111. LCS – Large Customer Sales
112. LJR – Link Juice Recovery
113. LJT – Link Juice Thief
114. LOR – Link Opportunities Review
115. LP – Landing Page
116. LSI – Latent Semantic Indexing
117. LVT – Link Velocity Trends
118. MAP – Minimum Advertised Pricing
119. ML – machine learning
120. MoM – Month-Over-Month
121. MRC – Media Rating Council
122. MTD – Month To Date
123. MWP – Mobile Web Pages
124. NLP – Natural Language Processing
125. OMCP – Online Marketing Certified Professionals
126. OVP – Online Value Proposition
127. P I I – Personally Identifiable Information
128. PAAS – Potentially Harmful Apps
129. PBN – Private Blog Network
130. PDP – Product Detail Page
131. PIE – Persistent Identification Elements
132. PLA – Product Listing Ads
133. PLA – Popular Links Analysis
134. POInT – Purpose Outline Input Transition
135. POS – Point Of Sale
136. PPC – Pay Per Click/Call
137. PR – Page Rank
138. PRD – Product Requirements Documents
139. PRG – Post-Redirect-Get pattern
140. PSI – Page Speed Insights
141. PV – Page View
142. PWA – Progressive Web App
143. QoQ – Quarter-Over-Quarter
144. QR Code – Quick Response Code
145. QS – Quality Score
146. RACE – Reach, Action, Convert, and Engage
147. RAIL – Response Animation Idle and Load
148. RI – Retained Installers
149. RLSA – Remarketing Lists For Search Ads
150. RLVA – Remarketing Lists for Video Ads
151. RLYA – Remarketing Lists for YouTube Ads
152. RM – Re-Marketing
153. ROAS – Revenue On Ad Spend
154. ROI – Revenue On Investment
155. RORV – Rate Of Return Visitors
156. ROT – Return on Time
157. RSS Feed – Really Simple Syndication Feed
158. RTB – Real Time Bidding
159. RTT – Round-Trip Time
160. RWD – Responsive Web Design
161. SAR – Spoof Accept Rate
162. SDK – Software Development Kit
163. SDTT – Structured Data Testing Tool
164. SFBM – Site First Business Model
165. SFM – Site First Model
166. SKU – Stock Keeping Unit
167. SLA – Service Level Agreement
168. SLE – Store Listing Experiments
169. SLV – Store Listing Visitors
170. SM – Social Media
171. SMART – Specific, Measurable, Achievable, Realistic, and Timely.
172. SMM – Social Media Marketing
173. SMO – Social Media Optimization
174. SMP – Social Media Platform
175. SMS – Short Message Service
176. SPA – Single-Page Application
177. SQR – Search Query Report
178. SSL – Secure Sockets Layer
179. SSR – Server-side rendering
180. TAT – Turn Around Time
181. TLD – Top level domain
182. TLSP – Transport Layer Security Protocol
183. TMS – Tag Management System (Solution)
184. TPL – Transmission Control Protocol
185. TTFB – Time To First Byte
186. TTI – Time to Interactive
187. UGC – User Generated Content
188. URL – Uniform resource locator
189. UTF – Unicode Transformation Format
190. UTM – Urchin Tracking Module
191. UX – User Experience
192. VM – Viral Marketing
193. VPA – Virtual Personal Assistants
194. VPS – Virtual Private Server
195. WAS – Web Analytics Solution
196. WPO – Web Performance Optimization
197. WRS – Web Rendering Service
198. XML Sitemap – Extensible Markup Language Sitemap
199. YoY – Year over Year
200. YPP – YouTube Partner Program
201. YTD – Year To Date

Isak

Professional Digital Marketer. Also, founder of Online Guider Blog. Involved in SEO, SEM (PPC), Social Media, Display, Digital Campaigns, Email Marketing, User Experience (UX) and Web Analytics.

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7 Responses

  1. Ruchita says:

    PPV – Pay per view
    ATD – Agency trading desk

  2. Wow…, their are many other Digital Marketing Abbreviations, I was actually unaware of these information. Thanks a lot sir.

  3. meonlife.com says:

    Hello admin, thanks for sharing this information about digital marketing abbreviations, your blog is very nice. Thanks again sir.

  4. Vishal Bagde says:

    Hello admin, your all the blogs are very nice and attractive, I really felt them all very useful. Thanks for sharing this informative blog on Digital Marketing Abbreviations.

  5. Pk says:

    One of the best blog post I ever read. Thank you for providing valuable information

  6. Isak says:

    Hello dear, thank you very much for the comment!

  7. Hello admin, your all the blogs are very nice and attractive, I really felt them all very usefultheir are many other Digital Marketing Abbreviations, I was actually unaware of these information. Thanks a lot sir.

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