Google Analytics Dimensions and Metrics Definition

Google Analytics Audience Tab

Audience reports in Google Analytics provide the insights and characteristics of your website visitors. Here you can check and analyze the number of users, visit, new and returned visitors, Number of Sessions per User, Page views, bounce rate and pages per session details. Here I have defined Google Analytics Dimensions and Metrics Definition which are available in Audience tab.

Sessions: The Total number of sessions within the date range

New Sessions: An estimate of the first time visits

% New Sessions: % of first time visits

Pages/Session: Average number of pages viewed during a session

Pages/Session: Average length of session

Page views: Total number of pages viewed (Repeated views are not counted)

Users: Users that have had one session within the selected date range

New Users: Number of first time users during the selected date range

Bounce Rate: % of single page views

Language:

The language settings in your user’s browsers. Analytics uses the following ISO codes: Language 639

For example: en (English), en-us (English, United States), en-gb (English, Great Britain)

Country: The country from which the session originated.

Channels: Default Channel Grouping, Source / Medium, Source, Medium and Other

Referrals: Source, Landing Page and Other

Source/Medium:

Source/Medium describes where your traffic comes from. The Source is the place users are before seeing your content, like a search engine or another website. The Medium describes how users arrived at your content. Values for Medium include “organic” for unpaid search traffic and “none” for direct traffic. Custom values you define for Source and Medium will also be included in this dimension.

Source: The sources which referred traffic. Includes sources identified via utm_source.

Medium: The mediums which referred traffic. Includes mediums identified via utm_medium

Affinity categories:

Affinity categories are used to reach potential customers, to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process. These are the same Affinity categories that AdWords uses.

In Market Segmentation:

Users in these segments are more likely to be ready to purchase products or services in the specified category. These are users lower in the purchase funnel, near the end of the process. This is the same In-market designation that AdWords uses.

Google Analytics Behavior Tab:

Behavior tab in Google Analytics provide the insights of your website visitors details like pages they have visited, time spent on the particular pages, previous page, source, page speed and suggestions, events and site search etc. Here I have defined the meaning of the dimensions which are available in Behavior tab.

Page: The pages visited, listed by URI. The URI is the portion of a page’s URL following the domain name; for example, the URI portion of www.example.com/contact.html is /contact.html.

Page Views: Pageviews is the total number of pages viewed. Repeated views of a single page are counted.

Exit: %Exit is (number of exits) / (number of pageviews) for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).

Unique Page views: Unique Page views are the number of sessions during which the specified page was viewed at least once. A unique page view is counted for each page URL + page Title combination

Avg. Time on Page:

The average amount of time users spent viewing a specified page or screen, or set of pages or screens.

Page exit:

%Exit is (number of exits) / (number of page views) for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).

Avg. Page Load:

Avg. Page Load Time is the average amount of time (in seconds) it takes for pages from the sample set to load, from initiation of the page view (e.g. click on a page link) to load completion in the browser. If you see zero (0) as a value or a small increase in November 2011.

Avg. Redirection Time:

The average amount of time (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0.

Avg. Domain Lookup Time:

The average amount of time (in seconds) spent in DNS lookup for this page.

Avg. Server Connection Time:

The average amount of time (in seconds) spent in establishing TCP connection for this page.

Avg. Server Response Time:

The average amount of time (in seconds) your server takes to respond to a user request, including the network time from user’s location to your server.

Avg. Page Download Time:

The average amount of time (in seconds) to download this page.

Results Page views / Search:

Results Page views/Search is the average number of times visitors viewed a search results page after performing a search.

Search Refinement:

The total number of times a refinement (transition) occurs between internal search keywords within a session. For example if the sequence of keywords is: “shoes”, “shoes”, “pants”, “pants”, this metric is 1 because the refinement of “shoes” to “pants” occurs once.

Average Search Depth:

The number of pages visitors viewed after getting results for the search term.

Google Analytics E-Commerce Tab

E commerce Tab in Google Analytics provides the complete details of you e commerce transaction, revenue, products, conversion rate for each products and category wise performance. To get a complete date on your e commerce website, you have to enhance the eCommerce by writing an additional tag in you Google Analytics account. Here I have defined meaning of dimensions which are available in E-Commerce tab.

E com. Conv. Rate: Number of visits that resulted in an e commerce transaction

Transactions: Total number of completed purchases on your site

Revenue: Total Revenue from (e commerce) transactions. Depending on your implementation, this can be included tax and shipping.

E Commerce:

Under eCommerce tab there are 4 main tabs. they are:

  • Shopping Analysis – Shopping & Check out Behavior
  • Product Performance
  • Sales Performance
  • Product List Performance

Average Order Value (AOV): Average value of transactions.

Product Performance:

Product Revenue: Revenue from individual product sales.

Unique Purchases: The total number of times a specified product (or set of products) was a part of a transaction.

Quantity: The number of units sold in eCommerce transactions.

Average Price: The average eCommerce revenue per product.

Average QTY: Average number of products sold per transaction.

Cart-to-Detail Rate: Product adds divided by views of product details.

Buy-to-Detail Rate: Unique purchases divided by views of product-detail pages.

Product SKU: The product codes of items sold

Product Category (Enhanced E-Commerce): The hierarchical category in which the product is classified (Enhanced E commerce).

Product Brand: The brand name under which the product is sold.

Product List Name: The name of the product list in which the product appears.

Product list View: Number of times the product appeared in a product list.

Unique Purchases: The total number of times a specified product (or set of products) was a part of a transaction

Google Analytics Multi-Channel Funnels:

Conversions: The number of conversions that occurred

Assisted Conversions: The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction.

Assisted Conversion Value: The value of the conversions assisted by this channel.

MCF Channel Grouping: The default channel grouping in the Multi-Channel Funnels reports.

Last Click or Direct Conversions: The number of conversions for which this channel was the final conversion interaction.

Last Click or Direct Conversion Value: The value of the conversions for which this channel was the final conversion interaction.

Assisted / Last Click or Direct Conversions: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction. The more this value exceeds 1, the more this channel functioned in an assist role.

Isak

Professional Digital Marketer. Also, founder of Online Guider Blog. Involved in SEO, SEM (PPC), Social Media, Display, Digital Campaigns, Email Marketing, User Experience (UX) and Web Analytics.

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