SEM/PPC




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How to Determine a Bid Strategy

AdWords and Bing Ads tools runs an auction every single time it has an Ad space available on a search result page (SERP). Each auction decides which Ads will show at that moment in that…


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Campaign Structure in Google AdWords

Google campaign Structure is a best practice of the Google Adwords. Which will help us to set up the Campaigns based on the targeted business and products. Google AdWords is structured into 3 layers: Account,…


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Types of Campaigns in Search Engines

Campaign type is most important for advertising your products or offer in Search Engines. It is like a goal where we target the business goals based on the benefits of your marketing and advertising strategy….



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Quality Score and Ad Rank for Paid Keywords

Quality Score and Ad Rank for Paid Keywords Quality Score: Quality Score is measured and given by the Search Engines such as Google and yahoo based on their Ad Quality and it’s Landing page. If…