Author: Isak

What is a Meta Description and Characteristics

What is a Meta Description?

The meta description is an HTML tag, which looks like this in the HTML. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. Refer the below image of meta tags reflecting on Google SERP.   Characteristics of a good meta...

Web Servers Response Codes & Meaning

Web Servers Response Codes & Meaning

Web servers result codes or Http/Https Status codes that every request/response falls under. Each series has a general meaning and within the series there are very specific result codes. ·         200 – Success Everything is working properly. (These are generally silent or not sent to the browser because if everything...

Changes coming soon - Google Analytics 2016

Changes Coming Soon – Google Analytics 2016

We have been using the Google Analytics for many years; Google Analytics will be coming up with the added many new feature and reports. Google Analytics team has been working to build a simpler Google Analytics. Let us say big Thank You to Google Analytics team. Hope the update will be happening soon and...

Image Optimization for SEO-2016

Website Image Optimization for SEO

On-page optimization and website image optimization for SEO are the basic steps for your SEO. Image SEO optimization is one of the building blocks of on page optimization. Images are a strong visual component of a web page. They say that a ‘Picture is better than a thousand words. Website...

On Page SEO Techniques for 2018

On Page SEO Techniques for 2018

 Here is the final checklist which you need to follow in 2017 to make sure your content rank higher in search engine. I have listed few of On Page SEO Techniques for 2018 which are most important for any kind of business website who has to rank on Search Engine Result...

How to Determine a Bid Strategy

AdWords and Bing Ads tools runs an auction every single time it has an Ad space available on a search result page (SERP). Each auction decides which Ads will show at that moment in that space. Your bid puts you in the auction, which is called CPC (Cost Per Clicks)....

Basics of Google Analytics (A Web Anaytic Tool)

Google Analytics: Google Analytics (www.analytics.google.com) is a free service offered through Google that, once setup properly, allows you to monitor all visitor activity on your website. You can see where website traffic is coming from, how many visitors are coming to your website, where they are going, and through which...

Keyword Placement for Search Engine Rank

Here is the checklist which you have to use in 2016 to make sure your website ranks higher in search engines. Keyword placement for search engine ranking is the most important factor for improving your website rank on  search Engines Result Page (SERP). The list of Keyword placement tactics are...

Web Analytics – Digital Marketing

Web Analytics in Digital Marketing Web analytics is the measurement, gathering, analysis and reporting of website performance data for purposes of understanding and optimizing website usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research,...

26 code words in NATO phonetic alphabet

26 Code Words in the NATO Phonetic Alphabet

The 26 code words in NATO phonetic alphabet are assigned to the 26 letters of the English alphabet in alphabetical order as follows: Alfa, Bravo, Charlie, Delta, Echo, Foxtrot, Golf, Hotel, India, Juliett, Kilo, Lima, Mike, November, Oscar, Papa, Quebec, Romeo, Sierra, Tango, Uniform, Victor, Whiskey, X-ray, Yankee and Zulu....

Visvesvaraya Museum Bangalore (Bengaluru)

Sir. M Visvesvaraya Museum Bangalore (Bengaluru)

Sir. M Visvesvaraya Industrial and Technological Museum also called as Visvesvaraya Museum and is located in Kasturba road, 30 minutes away from market Bangalore, Karnataka, India. This was opened by the first Prime Minister of India, Pandit Jawaharlal Nehru in 1962.  It’s available open in all 7 days (Sunday, Monday,...

Campaign Structure in Google AdWords

Google campaign Structure is a best practice of the Google Adwords. Which will help us to set up the Campaigns based on the targeted business and products. Google AdWords is structured into 3 layers: Account, Aampaigns, Ad groups. Google Account: Account is associated with a unique email id, password, and...

Types of Campaigns in Search Engines

Campaign type is most important for advertising your products or offer in Search Engines. It is like a goal where we target the business goals based on the benefits of your marketing and advertising strategy. Types of Campaigns in Search Engines First select the Campaigns types which suit for your...

Top Most Digital Marketing Abbreviation & Internet Marketing Acronyms - Online Guider

200 Digital Marketing Abbreviations (Internet Marketing Acronyms)

Acronyms are defined as words formed by the first letters of combinations of words. Everywhere we could see there are lots of times abbreviations are used in our day to day business communications for the purpose of making it easy for the communications, and saves the precious time as well...

Quality Score and Ad Rank for Paid Keywords

Quality Score and Ad Rank for Paid Keywords Quality Score: Quality Score is measured and given by the Search Engines such as Google and yahoo based on their Ad Quality and it’s Landing page. If the Landing page is completely relevant to the Ad copy and their Keyword, the Quality...

Where your Paid Ads will appear in Search Engines

Paid Ads appearance in Search Engines Ads will appear based on the Keywords, how much you are willing to pay for each clicks. Also, which  type of Networks you would like to show your ads on the Search Engines. Ad could be eligible to show based on the similarity of...

Top Online Shopping Sites in India | Online Guider

Top Online Shopping Sites in India

Are you looking for Top Online shopping sites in India? This post will tell you to top 10 Indian online shopping sites. Online shopping has been growing very fast in India. Online shopping provides fast and easy shopping experience, it has many advantages like 24 hours shopping, Shopping with a...

Types of Advertising Networks

Types of Advertising networks As you know the benefit of Online Advertising. Now we will move on to the Advertising networks. There are 2 types of Advertising networks and the respective platforms: Search Network Display Network  The Adwords for Search Marketing and Double-Click for publishers (DFB) for Display marketing will...

Benefits of Online Advertising in Digital Marketing

Benefits of Online Advertising in Digital Marketing

Online display advertising campaigns are great strategies that can improve the visibility of your product and brand. It is an efficient way that can help in an effective marketing plan and strategy. Here is the post below talks about the benefits of online advertising in digital marketing It allows you...

Simple Differences Between SEO and SEM

Simple Differences Between SEO and SEM

Search Engine Optimization (SEO) is the process of optimizing the web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in Search Engines Result Page (SERP). Search Engine...